Questions and Answers of International Marketing

In theory, all of us want a clean and sustainable environment. In practice however, few of us are willing to give up luxuries such as air conditioning, fast fashion, or even air travel.Questions1. Is
Do increased global linkages mean increased risk or more rewards?
Consult the resources available on the World Economic Forum (www.weforum.org/issues /global-risks) and the Eurasia Group (www .eurasiagroup.net) to identify three of the top global risks that
What impact does international marketing have on firms and consumers? Is it beneficial to all concerned?
Can you think of examples of international marketing contributing to world peace?
Describe some opportunities and challenges in international marketing created by new advances in information technology and social media.
Analyze how changes in outreach capabilities affect supply chains.
Why is international trade important to a nation?
What are the major branches of the World Bank, and what are their missions? (Use information from the World Bank at www.worldbank.org.)
Tariffs have recently been the subject of much debate. Some argue that imposing tariffs runs the risk of starting trade wars and ultimately harming the economy. Others argue that tariffs are a means
How can trade become a detriment?
Provide examples of multilateral versus bilateral trade agreements.
For the latest year, what are the five leading country exporters of world merchandise? What are the five leading country exporters of commercial services? (Use data from the World Trade Organization
Compare the financial position of the IMF over the years.
How can consumer preferences for different products affect a country’s trade position?
Speak to the different roles of the WTO, the IMF, and the World Bank.
Should countries restrict foreign direct investment in their domestic industries?
Culture risk is just as important as commercial or political risk in the international marketing arena. Why?
As the Internet continues to evolve, new uses for digital communication tools like Facebook, Twitter, TikTok, Instagram, and YouTube continue to increase beyond expectations, creating large global
You are on your first business visit to one of the South Asian countries. You feel confident about your ability to speak the language (you studied the language in school and have taken a refresher
The company recently said on its blog that over 60 percent of Twitter users are based outside the United States, and it now provides its interface in French, German, Italian, Spanish, and Japanese
Using a range of training tools to webbased activities and exercises, programs cover such topics as intercultural adaptation, recognizing differences in communication styles, negotiation strategies,
Jack Daniel’s whiskey uses its core American values of authenticity, masculinity, and fraternalism successfully in other English-speaking countries like the United Kingdom, Australia, and South
Over the past decade, the number of middleclass consumers in Africa has expanded more than 60 percent. It is estimated that by 2030, there will be more than half a billion middle-class consumers in
Place these markets in the framework that follows.DevelopedEmergingDevelopingSemi-industrialOil-exportingPrimary producingPopulous South AsiaLeast developed. a. Indonesia b. Mozambique c. India d.
From the international marketer’s point of view, what are the opportunities and problems caused by increased urbanization in emerging and developing countries?
What can a marketer do to advance regional economic integration?
Summarize the U.S. export licensing policy toward Cuba. What countries are the most restricted destinations for U.S. exports? (Go to the Business of Industry and Security site www.bis.doc.gov.)
Can countries effectively control rising prices of domestic agricultural production through export controls?
What are the key components of the anticorruption agreements passed by the European Union, the Organization of American States, and the United Nations? (Go to the OECD at www.oecd.org or Transparency
How appropriate is it for governments to help drum up business for their companies abroad? Should commerce be completely separate from politics?
What are the key provisions of the UK Bribery Act of 2010? (View the act at www.justice.gov.uk/downloads /legislation/bribery-act-2010-guidance.pdf.)
What South American countries are currently rated as highrisk countries for payment transfers and payment default? (Consult Euler Hermes, the leading German credit insurer, at
Are global corporations subject to international law?
The United States has been described as a litigious society. How does frequent litigation affect the international marketer, particularly in comparison with the situation in other countries?
Discuss how changes in technology have affected the effectiveness of U.S. export control policy.
What attributes should an “ehrbarer Kaufmann” possess today?
The European Union is home to more than 500 million (mostly affluent) consumers, making it one of the largest and most attractive markets worldwide. As firms contemplate selling goods in the EU, they
Explain the three levels of the global consumer.
Governments are important consumers of products and services. Suppose you work for a firm seeking to market its offerings to the governments of Mexico and Norway. You can learn a lot about the
Explain the drivers of the contemporary global buyer marketplace.
What are the main influences on the global consumer?
What are country-of-origin effects? Define consumer ethnocentrism and world mindedness.
What are the four components of the marketing mix?
How do wants lead to demand?
Define target market.
Define globalization and identify the four drivers of this process.
What are the five factors that create international marketing complexity?
Define infrastructure.
What are the six stages for leveraging sustainability?
Define bottom-of-the-pyramid.
Visit the following websites. Even though they are in different languages, use the images on the websites to identify the company’s target market. Can you also identify the company’s position,
Coca-Cola has an online virtual vendor at www.virtualvender.cocacola.com/. Look at the products it sells in at least three countries from each continent. How do these products reflect differences in
Google the terms “sustainability” and “bottom-of-the-pyramid” together.What are the results? What do the results say about how these two concepts interact?Student Study Site Visit
Define material culture.
Define subjective culture.
Describe the various models of cultural differences.
How could the models of cultural differences be used in marketing?
What is the difference between cultural-level values and individual-level values?
How do individual-level cultural values affect consumer behavior and marketing?
Define cultural imperatives, cultural electives, and cultural exclusives.
Define cultures of honor, joy, and achievement.
Describe consumer culture and global consumer culture.
What is psychic distance?
What is cultural distance?
What is the main argument behind ethical relativism?
What is ethical absolutism?
Discuss the importance of material and subjective culture in international marketing.
Why is the understanding of culture important in making business to business marketing decisions? Discuss the importance of power distance and hierarchy in managing B2B marketing relationships.
Culture influences international marketing activities, but marketing activities also influence culture. Describe how global brands influence local cultures and discuss the ethical dilemmas of such
Discuss to what extent “Buy National” (e.g., “Buy British”) campaigns are effective and for which product categories would they be most successful?
Describe global culture. Do you think a truly global culture exists? In what way has technology helped the emergence of global cultural patterns?
Using an Internet search engine, look for advertisements for a global brand that is well known in many different countries. Compare and contrast the advertisements and relate them to cultural aspects
Coffee is a drink consumed in many countries. Using the Internet and library resources, prepare an overview of coffee culture in the following countries. Explain where coffee chains such as Starbucks
Visit the website of the World Values Survey and read about the different clusters of cultures proposed by researchers of this project. Think about how this information can be used for international
Organic food consumption has been steadily growing over the past decade but it still varies by countries. Using reliable online sources, find out which countries have the highest organic food
“Sweet tooth” is a term used to describe a liking for foods that are sweet. Most people, regardless of which culture or region they come from, enjoy sweets in one form or another (Bramen, 2010).
What are the three members of the North American Free Trade Agreement (NAFTA)?
On what continent is the Southern Cone Common Market (Mercado Común del Sur; MERCOSUR) located?
Some economists look at the role of trade in economic development and conclude that labor standards represent a barrier to economic development. Jeffery Sachs, a famous Harvard economist and a
Calculate the comparative advantage each country will get from trade considering the following case:What happens in the case of specialization and trade? Calculate the total output. How can trade
Using Google and library resources, research the Free Trade Area of the Americas. What was this agreement? Why did negotiations stall and what does that tell you about potential barriers to further
DHL began as a small document courier between the West Coast of the United States and Hawai’i. The company has grown into one of the leading logistics and shipping companies in the world. Named for
Describe the concepts of most-developed, less-developed, and leastdeveloped economies.
What is a newly industrialized country?
What are the five major competitive forces present at the industry level?
Describe exporting, and note which factors make exporting the lowestcost, lowest-risk, and lowest-level of control international marketing option.
Describe internalization theory.
How does eclectic or OLI theory explain the mode of entry selection processes?
As more countries began the process of economic reform and development, analysts struggle to label these new markets in a way as memorable as BRIC or the Four Tigers. The BRIC acronym, which stands
Google now offers public data for consumers at www.google.com/publicdata/home.4 One of the databases provided is called World Development Indicators, which was developed by the World Bank. Use the
Countries generate national competitive advantages over long periods of time. In many cases, these advantages then become part of the tourist appeals for these countries. For example, the official
Internationalization theory presents a set, staged model for international expansion. The automobile manufacturer Toyota represents one of the world’s largest and most global brands, but the
Describe a direct exporting structure.
What emerging trends will impact international marketing in the coming years?
Create a complete international marking plan for one of the following companies:Japanese company seeking to export rice to other Asian countriesItalian automobile company seeking to sell
Make a list of the emerging trends in international marketing identified in this chapter. Explain how they have appeared, or become less relevant in the past decade. What new trends do you believe
Visit coca-cola.com. The website gives the viewer the option to switch to the websites for various countries. This option is typically a tab at the top right. Using the tab, explore websites for
Youtube.com contains videos from throughout the world. Search for consumer-generated videos from various countries. Vary the countries based on factors of your choosing, but be certain to include
Examine the websites of five companies that are not based in the United States. Find the organizations’ mission statements. Compare the statements in terms of an emphasis on being a global company,

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