Questions and Answers of Introduction E-Business Management

understand the complex nature of strategy and identify the key points of similarity and difference between different definitions;
explain the importance of strategy in the management of sport;
analyse the key elements of organisations and environments which determine how strategy is carried out;
explain how different organisational characteristics and environmental circumstances require different approaches to strategy and different skill sets on the part of strategy makers;
identify the most appropriate form of analysis according to the circumstances of different sport organisations.
What do you think were the most important changes made which allowed England to be successful under Clive Woodward? Why?
Think about a sporting organisation you are familiar with. Do you think the approach taken by Clive Woodward would be successful in that organisation? Give reasons for your answer.
To what extent do you think each of these clubs has adopted a proactive strategy or had a strategy imposed on them by their circumstances? What are the implications of this for how the clubs will
Which of these clubs do you think has the most sustainable competitive advantage and which has the least sustainable competitive advantage? What do you think should be the strategic priorities of
What do you think are the most important core competencies of a sports promotion business like Matchroom? To what extent are these core competencies portable into more popular and mainstream sports?
Consider an area of sports with which you are familiar. To what extent do you think that the Matchroom Promotions strategic approach would work in that area? Give reasons for your answer.
In what specific ways might there be interconnections between the issues of conduct in sport, performance enhancement and the dominant values of professional sport? List as many interconnections as
What impact might these interconnections have on sports as businesses? Construct a diagram to illustrate the influence of conduct, performance enhancement and values on sports as businesses, and the
Can the future of sport be profitably left to market forces? Write a 1,000-word assessment of this issue considering the results of your responses to the two questions above.
identify pathways highlighting the State’s influence and role in sport;
understand how government funding and attitudes determines the profile and perceived value of specific sports;
recognise how and why sport bodies and businesses respond to government initiatives;
understand the relationship between State and sport from a number of perspectives;
place this relationship in a historical context.
Before reading any further, identify ways in which the State influences sport by considering the following sectors:education;health;business;amateur sport;professional sport.Explore the relationships
‘The Government does not and should not run sport.’Do you agree with Tony Blair’s statement? What should the government’s role be?
Do you agree with the selection of the two legacy objectives?
Are there any other objectives you would have prioritised? (If so, which and why?)
Consider the tactics used to achieve each objective. Analyse their appropriateness, their relative strengths and weaknesses. Would you do anything differently?
‘The decision to focus on the regeneration of East London was made because the government is London-based. If the government was situated in Newcastle, the East End of London would not have been
To what extent, if any, is it the government’s responsibility to ensure that professional sportsmen and women are appropriate role models for children?
summarise how sport is internationalising;
provide a definition of internationalisation;
highlight factors that have resulted in the internationalisation of sport;
present a range of theories that explain internationalisation;
identify the implications of internationalisation for sport managers.
To what extent is it possible for a sports club like FC Barcelona to become major international businesses or brands when they have such important local and historically based identities?
In pursuing an international strategy, what might be some of the new market entry challenges facing a sports club like FC Barcelona?
How should club managers respond to the challenges you have identified in Question 2 above?
What do you think are some of the major issues in the internationalisation of Chinese sport, particularly for athletes?
Looking ahead to the next 5–10 years, what future do you foresee for Chinese sport? Will it be shaped more by domestic or by international pressures?
Using existing definitions of internationalisation, how might they be applied to a sport such as football, car rallying, handball or volleyball?
For a sport of your choice, identify how it has ‘internationalised’, indicating the most important factors that have influenced this process.
Is the internationalisation of all sports inevitable?
Compare and contrast how the US National Basketball Association (NBA) and English Premier League football clubs have internationalised. What lessons can sport managers learn from both cases?
If you had to advise a major sport organisation about its internationalisation strategy, what would you tell it?
Has/is the internationalisation of sport a good thing or a bad thing?
identify digital fans and their practices, and define ‘social media’ in a new way;
appreciate the variety of platforms involved, their full technical diversity and their social usages;
understand the online social networks’ capacity for indirect monetisation;
highlight the marketing potential of socio-digital systems.
Do you recognise yourself in these behaviours?
Whatever the sport, the league or the team you support, try to identify the digital systems it offers.
In an article from 2010, Pegoraro presented a survey of the numbers of followers on
January 2010. Kakà was then ranked 20th, with 136,495 followers. How do we explain why he is now first?4 The two classifications have necessarily changed since the preparation of the article. Who
This classification is dominated by European soccer teams. However, the leagues and institutions of this sport (English Premier League, UEFA, FIFA, etc.) are missing from the top 30, unlike the North
What is the objective of the NBA’s digital strategy?
How does the NBA hope to intensify its globalisation via the social networks?
Do you think that a matchday experience could be – at the same time – online and offline?
Try to think of a sports team app which could be used in a stadium or arena.
How can an athlete promote an equipment manufacturer on the social networks?
How can a non-sponsor brand communicate about the event?
Discuss, with examples, how the sports event is no longer just a match but a digitalised happening.
What problems might the coming of the online digital experience generation pose for the various actors in a sports event?
How should a sponsor position itself via the digital media?
outline the peculiar economics of professional team sports;
appreciate different aspects of uncertainty of outcome/competitive balance;
understand and apply some different measures of competitive balance;
assess the extent to which leagues will tend towards competitive imbalance;
outline a number of different restrictive policies that have been introduced by the governing bodies of various team sports;
critically assess the rationale and impact of these policies.
Comment on the data in Figure 5.1 .
Consider some of the limitations of using the C4 ratio as a measure of competitive balance.
Recently proposed schemes in European soccer have tried to set salary caps as a percentage of each team’s revenue rather than an absolute salary cap. Why would an absolute salary cap be more
Compare and contrast at least three different methods of measuring seasonal uncertainty of outcome in a professional sports league.
Using one of these measures, calculate what has happened to the uncertainty of outcome over the last 20 years in a league of your choice.
Outline some non-financial measures that have been used by governing bodies to make sporting outcomes less predictable
Explain why a league with teams from equal sized markets might still become competitively imbalanced.
Analyse how the profit motive may provide incentives so that a reasonable level of competitive balance is maintained in a league. Clearly state any assumptions that you have made in the analysis.
explain the main theories of motivation;
apply them to different professional sports scenarios;
assess the importance of human resources (HR) to the overall strategic position of an organisation;
explain the key functions of HR within an organisation;
explain and assess the key HR processes within an organisation;
explain the factors of human resource management (HRM) which are particular to professional sports.
Discuss the cross-cultural prospects and quandaries in applying the motivational psychology of ‘pure love’ or ‘playing without fear’ underpinning the ‘bodymindkinesomatic’ activity
How do you see the AML principles of benevolent decision making and trust as exemplified by J-Mac’s coach, contributing toward managing diversity and increasing the efficacy of HR strategies and
The Australian Rugby League’s psychological superiority can be characterised as one of underlining contrasts: on the one hand there is the pragmatism of the Anglo-Saxon colonial influence, and
Using an appropriate theoretical model, compare and contrast what you think are the, or might have been the, motivating factors for tennis player Serena Williams, Formula One racing driver Lewis
Select a successful sports professional such as Marcello Lippi, the manager of Juventus, Cathy Freeman, the Australian athlete, or Phil Knight, the CEO of Nike. To what extent do you think this
If you were the manager or strategist for Fiorentina, the Italian football club, Jan Ulrich, the German cyclist, or Andrzej Golota, the Polish heavyweight boxer, what would you do to improve their
identify a range of operational issues that facilitate the effective management of small and medium sports enterprises;
develop an awareness and appreciation of the components of small and medium sized sports enterprises;
demonstrate the characteristics of the not-for-profit sports organisation;
outline the strategic issues facing not-for-profit sports organisations.
What sports or other recreation pastimes do you think stand up paddle surfing has taken people from?
What other opportunities exist for the development of stand up paddling in other areas of business and recreation?
A large proportion of SMEs fail in this critical time. What do you think are some of the reasons this occurs?
What does this sort of event provide for the people involved? What benefits –social, economic and promotional – can you list?
What other sports and industry could this type of event be adapted to?
What steps could this business take to improve cash flow?
How could this business improve efficiencies in the way it manages its cash flow?
What other sports that have formal rules could take this approach to encouraging participation?
Why do you think that this event was driven by marketing of beer and not by community participation by the game’s stakeholders?
Why do you think SLSWA adopted this strategic intent to drive their sport business?

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