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business
introduction e-business management
Business Principles And Management 12th Edition James L. Burrow, Kenneth E. Everard, Brad Kleindl - Solutions
Describe the two types of communication networks.
How can electronic communication be verbal, written, and nonverbal?
Describe how the communication model works.
What percentage of e-mail is considered spam?a. 10b. 20c. 30d. 40
The way people consciously or unconsciously change messages is calleda. feedbackb. distortionc. noised. misunderstanding
List the three major channels of communication.
Describe the communication model and the factors that lead to poor communication.
Describe how a search engine can help promote a business.
Describe the basic elements of successful e-commerce site design.
If a business cannot host its own e-commerce site, it could use aa. domain serviceb. Web-hosting servicec. server companyd. all of the above
Establishing an e-commerce business requiresa. business planningb. technology developmentc. site promotiond. all of the above
Explain why it is important to advertise your online business offline.
Describe the three main steps in e-commerce technology development.
Describe the three main tasks of e-commerce business planning.
Identify your basic physical product. It will be very similar to that offered by many competitors. Study as many competitors as you can and identify the possible extended and enhanced product choices for this type of business.
Study competitors and collect additional information about this type of business from magazines and the Internet. List possible product lines and product assortments that seem appropriate for the juice products.
Collect examples of the packages and brand names used by the primary competitors selling these products in your community.
Develop a simple map of the area of your town or city where you might locate your new business. Mark on the map the locations of the businesses that offer the same types of products you are considering.
Develop a product strategy that identifies the products, product lines, and product assortments you plan to offer during your first six months in operation. Justify your choices.
Review a business directory from your community or on the Internet.Identify at least four manufacturers or suppliers from whom you might purchase the products and supplies you will need for your business.
Design the basic juice cup or container you will use to package your product. If possible, contact a supplier and determine the cost of various sizes of cup or container. Identify any other packaging you will need.
Once your facility has been determined, analyze any immediate and long-term improvements needed for the facility. Develop a sales presentation on your products. Videotape it or present it to your class.
Develop a distribution plan. Include the methods you plan to use to store products and supplies and transport them to your stores. Also list other possible channels for distributing your products.
List each of the alternative distribution systems that The Elegant Affair is considering. List the advantages and disadvantages of each of these alternatives.
What types of activities would The Elegant Affair have to do to start a telemarketing system?
How can the company identify prospective customers for its telemarketing salespeople to call?
What types of activities would The Elegant Affair have to do to start an Internet-based marketing system?
Identify two distribution methods that The Elegant Affair might use for the products it sells through telemarketing or the Internet. What are the advantages and disadvantages of each?
Develop a brief script for the telemarketing salespeople to use to introduce the company and its products to prospective customers.
How could the increasing use of no-call lists impact the telemarketing strategy? What types of customers are likely to be on a no-call list?
Do you believe an online system for customer ordering might be a better method for the company than telemarketing? Why or why not?
Describe a basic product, enhanced product, and extended product that you would recommend to Aisha for expanding her business.
List the elements in Aisha’s current product assortment. Develop a new product assortment that she could offer. Identify which of these two assortments would be most appealing to potential customers.
If Aisha decided to purchase and resell home accessories, how could she use the concept of a product line to effectively market those products?
Describe how the Internet has made possible a new distribution system for photographic images. Explain how digital photography would enhance Aisha’s product offerings.
Construct a grid like the one shown in Figure 21-1 for Aisha, illustrating how she could develop a business that would fit into each of the four quadrants. Describe the types of products she could offer for each of the four positions on the grid.
Should Aisha spend any money on advertising before she has made her product decisions? Explain your answer.
Why should a local restaurant that has been around for a long time be concerned with advertising?
What disadvantage is faced by a local restaurant competing with national fast-food restaurants?
Why should the advertising campaign pay attention to customer loyalty from residents in the community?
Give two examples of public relations benefits achieved by the Bank of America incentive program.
What two products have benefited from higher fuel costs?
Why would farmers be interested in the trends covered in this article?
Why is it wise for automakers in Detroit to get involved in this special project?
Assume that, in an average month, your sales will include 700 small drinks, 800 large drinks, 900 supplement additions to the drinks(beyond any free supplements), and 2,000 high-energy snack bars.First, determine the price you will charge for each product, being realistic about what you believe
Is your estimated monthly net profit adequate? If not, consider what changes you could make to improve it. (Don’t make any price changes at this time.) Which of the possible changes are most likely to be successful? Which are least likely to be implemented?
Being as creative as possible, list several ways of promoting your new business that would be (a) informative, (b) unique, and (c) affordable.Consider methods in addition to advertising.
Develop a three-month promotional plan for your new business.Include methods, media to be used, time schedule, budget, and samples of the promotions.
Use the Internet to locate sources of information on start-up expenses for small businesses and develop a list of the common types of expenses and the range of costs you might expect when you begin your business.
Interview one or two small-business owners in your community.Ask them to explain the terms and policies of some of the vendors they deal with.
Ask one or two small-business owners to explain the types of promotion they use, what assistance they get with promotional planning, and how they estimate the amount of money they can spend on promotional activities.
Collect samples of advertising and promotion that local small businesses are using. Analyze their effectiveness in communicating with prospective customers. Analyze the publicity’s potential impact.Prepare possible strategies for dealing with it.
Check with several media that offer advertising in your community(newspapers, television, radio, etc.). Obtain a price list that indicates the costs of advertising in each medium, based on the size, type, and frequency of the advertising.
Do you believe product prices would decrease if companies did not advertise? Explain.
Explain why some companies would pay $1 million to advertise during the Super Bowl.3 What would happen to television and radio if advertising support was dropped?
Do good products need to be advertised? Why or why not?
What types of controls are there on what a business can say in its advertising? What can consumers do if they believe they have been misled by advertising?
Do you believe advertising results in more confusion than help for consumers? Justify your answer.
Do you think that the high level of advertising creates needs rather than simply informing the customer of product benefits? Explain your answer.
How do channel surfing and TiVo affect the effectiveness of advertising?How are companies shifting strategy in this new environment?
Develop an argument to convince Peter and Torrie that advertising is a vital part of a marketing strategy.
Develop a job description and job specifications for an employee you would hire. Then write the copy for a newspaper or Internet advertisement you would use to recruit potential employees.
Develop a specific set of procedures for hiring and orienting new employees. Include a statement of nondiscrimination in hiring that complies with applicable laws.
Develop a specific set of procedures for promoting, laying off, and discharging employees.
Review the employment ads in your local newspaper for several days. Identify ads for employment in small service businesses. Study the qualifications required and descriptions of duties listed.
Interview the owner of a small business. Discuss each of the human resources activities described in lesson 23-1. Identify the problems the business has in managing human resources. Ask the owner if substance abuse among employees is a problem, and how he or she deals with the problem.
Investigate Internet resources for checking the backgrounds of job applicants for criminal records. Write down your thoughts about doing these kinds of checks.
Obtain and study the security policies of two local businesses. Then write a policy statement to help provide security for your employees.
Search the Internet to identify recommendations on benefit plans for small businesses. Sites such as the Small Business Administration and the Department of Labor are excellent starting points for your research.
Why do you believe Drindel executives were attempting to protect their company by cutting personnel costs rather than choosing their competitors’ strategy—moving operations to another country?
Evaluate each of the choices in terms of its possible effect on the company and its immediate and long-term cost savings.
If you were a Drindel employee, which option would you choose?Why? If you were an executive, which choice would be best for the company? Why?
What is your opinion of what happened to Charles? What responsibility should he take for what happened? Justify your opinion.
Develop several reasons to justify the probationary and discharge policy of the company. Describe what you believe the company should do to improve the policy.
Why do you believe Charles was prepared for his job in the way he was? What role should the human resources department play when employees receive that type of training? What recommendations can you make to improve the company’s training procedures?
Use the Internet to find data on the average wages and benefits paid to employees in service industries related to your business. Also determine whether your state and city have a higher or lower cost of living than average.
Contact two small-business owners in your area and discuss the types of benefits they offer to employees, why they decided to offer or not offer benefits, and how they believe the wages and benefits they offer affect their ability to attract and retain employees.
Search the Internet for recommendations on benefit plans for small businesses. Sites such as the Small Business Administration and the Department of Labor are excellent starting points for your research.
Talk with several of your classmates, friends, and family members who work for small businesses. Discuss why they chose to work for a small business, whether they believe their wages and benefits are competitive with those of larger businesses, and how important benefits are to them currently and
Use a telephone directory, business directory, local newspapers, and the Internet to identify schools, colleges, government agencies, and other public and private organizations that are sources of employee training and training resources for small businesses in your area.
Identify the advantages and disadvantages of two pay plans you would consider using for employees. Then select the plan you would use and establish the wage or salary rate for full- and part-time employees.
Identify the benefits you will provide for employees, including those required by federal and state law and any additional benefits, if any, you will provide. Attempt to calculate the cost of each benefit for one employee.
Make a list of the types and number of employees you will employ in the first six months of your business operations. Expand the list to the types and numbers of employees you believe you will employ by the end of the second year. Develop a budget of salary and benefits costs for each time period.
If the newsletter information is accurate and if Joanne is paid about the average amount for all employees, can you explain the difference between the compensation figures?
Should employees consider the amount that is taken out of their paychecks each month for taxes, insurance, and pensions as part of their compensation? Why or why not?
If you worked in the human resources department, how would you explain the difference between the salary and benefits the company says it pays and the amount of money Joanne and Teresa take home in their paychecks?
Although the company’s fitness facility and programs are a benefit for employees, should they be considered part of the employees’benefits costs? Why or why not? How do employees and the company benefit from the addition of a fitness center and health-andfitness programs?
Why do you believe that many employees are like Joanne and Teresa and don’t recognize the total cost of employee benefits?What should a company do to avoid that problem?
Why are compensation and benefits difficult topics to present to employees?
Name advantages and disadvantages of paying commission on sales.
How do you think the change of compensation for part-time employees will affect their sales performance?
What is the fine line between being nice and too nice at work?
Why is it important to give colleagues the credit they deserve?
What is the danger faced by efficient employees who willingly take on responsibilities and complete projects on time?
How would an unethical employee handle praise for a task successfully completed by a team?
Compile a list of things you could do as the owner of a new small business to develop a work environment that would motivate employees while encouraging effective performance. Try to list things that would not be particularly expensive to implement.
Assume that your business has been receiving an increased number of customer complaints. When you question your employees, they tell you that they are unsure of how to deal with difficult customers.Identify employee attitudes that result in customer satisfaction.Develop a procedure your employees
List the jobs in a career path you can follow to develop the experience and skills you will need to own and operate your own business.Describe the formal education and informal education you will need.
Review magazine and newspaper articles and Internet information about small-business operations. Identify issues small businesses face that often lead to major problems or failure.
Identify a small number of people who have worked in a small business for a short time and then changed jobs due to dissatisfaction with the job. Also identify a small number who have worked in a small business and are satisfied with their jobs. Ask each group the reasons for their satisfaction or
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