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business
introduction e-business management
Business Principles And Management 12th Edition James L. Burrow, Kenneth E. Everard, Brad Kleindl - Solutions
How is the book value of stock determined?
Which of the following statements about preferred stock ownership is true?a. Preferred stock owners are given one vote per share on corporate matters.b. Preferred stock owners cannot lose the amount of their investment if the business fails.c. Preferred stock owners receive a guaranteed dividend
The ____ value of a share of stock is calculated by dividing the corporation’s net worth by the total number of shares outstanding.a. bookb. parc. marketd. selling
If you had a choice of becoming a preferred or common stockholder in a new small corporation, which would you choose?Explain your choice.
The board of directors of a corporation of which you are a stockholder consistently votes to put 60 percent of profits in retained earnings and distributes only 40 percent to stockholders as dividends.The business is always profitable and you have received a small dividend each year. Do you agree
Assume you considered buying some of the new UPS stock.Do you think the price would be more than, less than, or the same as the price employees had to pay before the IPO? Why?
If you were retired or nearing retirement at UPS, how would you benefit from both the IPO and the firm’s offer to buy stock from its shareholders? If you were an investor but not a present or past employee, how would you benefit from UPS’s actions?
Using your library or the Internet, decide whether today you would prefer to become an owner of stock in UPS or Federal Express.
List several sources of short-term and long-term financing available to businesses.
What can a business do to obtain capital when faced with high interest rates?
What do venture capitalists require of businesses before they provide financing?
A short-term form of finance obtained by buying goods and services that do not require immediate payment isa. a line of creditb. trade creditc. a term loand. a promissory note
An organization that helps a business raise large amounts of capital through the issue of bonds or stocks is a(n)a. commercial bankb. stock exchangec. venture capital firmd. investment bank
Why would a business choose to use a line of credit rather than obtain a loan and receive all of the money at that time?
If you were an entrepreneur with a successful new business, would you prefer to obtain financing for expansion from a venture capital firm or from selling stock through an IPO?Explain your choice.
Identify and briefly describe the three main types of banks.
Identify several nonbank financial institutions and describe the main products and services each offers.
Which of these types of banks is organized as a nonprofit business?a. commercial bankb. mutual savings bankc. savings and loan organizationd. credit union
A company that pools the resources of a large number of investors and uses that money to make a variety of investments is aa. finance companyb. mutual fundc. insurance companyd. savings and loan
What are the benefits to a bank of offering a variety of financial services rather than specializing in traditional banking services?What are the problems that might be encountered?
Do you think there is still a need for smaller and more specialized financial services businesses? What will they need to do to compete with large, full-service companies?
Why do banks usually require collateral when loaning money to businesses and consumers?
Transferring money by computer rather than by check is known asa. automated cash transfer (ACT)b. computerized money movement (CMM)c. electronic funds transfer (EFT)d. automated transfer machine (ATM)
Internet banks can operate at a lower cost than traditional banks becausea. they do not have to meet the same government regulationsb. they serve more customers than even the largest traditional banksc. they locate their offices in other countries with lower labor costsd. they need fewer and less
What are some reasons many bank customers refuse to use ATMs and want banks to increase access to bank tellers? If you were a bank executive, how would you respond to those customers?
Do you believe that as banks and nonbanks add services such as direct deposit and ATMs they should drop the traditional high-cost services that the technology replaces? Why or why not?
How does the use of technology reduce the costs of providing financial services?
If you owned stock in Citigroup, a large U.S. bank, and it signed an agreement with a foreign cell phone company to compete with European banks, would you sell your stock, take a wait-and-see attitude, or buy more stock? Why?
What might go wrong with these joint international banking and telephone deals, especially if telephone companies know little about the banking business and banks don’t know the telephone business?
Describe several low-risk and high-risk investment choices.
Identify three important goals that can guide investment decisions.
Treasury instruments are considered low-risk investments because theya. are issued in very small denominationsb. cannot be tradedc. are backed by the U.S. governmentd. none of the above
When money is spread among many types of investments, the investor hasa. increased the riskb. emphasized growthc. reduced the initial costd. diversified the investments
If you had $10,000 to invest, what would you consider the most important factors in choosing among the various investment instruments?
Why should investors watch the performance of stock indexes over an extended period of time rather than reacting to daily increases or decreases?
Why would a business want to establish its own private credit card system?
How are debit cards and smart cards different from credit cards?
Which of the following is not one of the ways a business can begin accepting major credit cards?a. Seek authorization directly from the credit card company.b. Work with a merchant account provider to be able to accept several different cards.c. Establish a credit account with a bank that represents
A credit card associated with a specific organization and offered to people affiliated with that organizations is a(n) ______ card.a. co-brandedb. affinityc. privated. smart
Why would a major retailer want to offer its own private credit card, with the expense of a credit department, and also accept major credit cards?
List the three primary business organizations that engage in marketing.
List the eight most common marketing activities.
Marketing department employees do which of the following?a. market researchb. product designc. product salesd. all of the above
A business that focuses on widespread distribution and promotion isa. production orientedb. sales orientedc. customer orientedd. market oriented
Explain why marketing is an important activity in an economy.
Explain why the costs of marketing a product are justified.
List six customer profile characteristics that can be used to identify markets.
List the elements of a marketing mix.
Groups of customers with very similar needs to whom the company plans to sell its product are called thea. target customersb. target consumersc. target marketd. target groups
The four elements of the marketing mix include all of the following excepta. productb. pricec. customerd. promotion
Explain how companies identify their markets.
Describe what a customer receives in exchange for a purchase price.
Identify the stages of a product life cycle.
List the four different categories of consumer goods.
The product life cycle stage in which there is only one brand of a product available for consumers to purchase is thea. introduction stageb. growth stagec. maturity staged. decline stage
Products that customers insist on having and are willing to search for until they find them are calleda. convenience goodsb. shopping goodsc. specialty goodsd. unsought goods
Explain why a product’s life cycle stage influences marketing strategy.
Describe the factors that influence consumer goods classification.
Why were major retailers using catalogs and mail order in the late 1800s and early 1900s to sell products to their customers?What changes were occurring in the United States that provided the opportunity for Sears Roebuck to change the way products were sold?
Review the eight marketing activities described in the chapter and suggest which of the activities were most important to the success of Wal-Mart. Why were many of Wal-Mart’s competitors not able to offer the same low prices to customers?
Do you believe that an e-retailer like Amazon.com will ever replace Wal-Mart as the world’s largest retailer? Why or why not?
List and define the three levels of product design.
Name four purposes of packaging.
A(n) ________ product offers different features and options for the consumer.a. augmentedb. basicc. enhancedd. extended
A group of similar products with obvious variations in design and quality to meet the needs of distinct customer groups is called aa. product assortmentb. product mixc. product lined. product design
Describe the different perceptions of a product that are usually held by businesspeople and consumers.
Explain how a business can expand its product line.
Describe the four types of economic discrepancies.
The routes products follow while moving from producer to consumer, including all related activities and participating organizations, are calleda. routes of distributionb. methods of distributionc. channels of distributiond. the marketing route
When producers sell directly to the ultimate consumer they are using:a. direct distributionb. indirect distributionc. indirect marketingd. Internet marketing
Explain how economic discrepancies are related to economic utility.
Describe the differences between direct and indirect channels.
Why do you believe telemarketing is such a successful direct marketing tool yet continues to receive a large number of consumer complaints?
Based on your experience with telemarketing, do telemarketers generally follow the ethics statements listed above? Which are most often followed and which are not?
What responsibilities do you believe consumers have in dealing with ethical problems they encounter with telemarketing?Should they do anything when they encounter ethical treatment from businesses?
Prepare several statements of ethical practices that should apply to Internet marketing.
The transportation method in which truck trailers are placed on railroad cars is calleda. railbackb. piggybackc. truck to raild. trainback
Buildings used to store large quantities of products until they can be sold are calleda. distribution centersb. storage housesc. warehousesd. wholesalers
Describe some of the common problems related to transportation.
Why is product handling an important part of the distribution process?
Businesses use which of the following sources of assistance in determining what to purchase?a. company recordsb. salespeoplec. trade associationsd. all of the above
When a business is purchasing a new or modified product from established suppliers, it is engaging ina. a new task purchaseb. a modified rebuyc. a straight rebuyd. an established purchase
Describe the factors that influence a business’s decision about when to purchase.
Explain the differences between the three purchase processes used by businesses.
A purchase that is net 60 days with a 3 percent discount for payment within 30 days would be indicated bya. 3/60, n/30b. 30/60, n/3c. 30/3, n/60d. 3/30, n/60
What is it called when a business sells a product at a price lower than planned?a. markupb. markup on pricec. markdownd. price discount
Explain how competition influences pricing strategy.
Explain why stolen merchandise can have a strong impact on a company’s profits.
Why do you believe Internet shopping grew so rapidly among Samsung employees in the first two years of the new cybermall business?
What causes Internet sales to increase when Samsung develops specialized cyber communities and includes chat rooms, information services, and home pages developed specifically for a particular group of consumers?
Do you think U.S. culture would support the same approach to developing Internet shopping groups as was done in South Korea? Why or why not? Are there examples of successful shopping groups in the United States that have developed without the use of the Internet? For those you can identify, what
Any form of paid promotion that delivers a message to many people at the same time is calleda. advertisingb. promotionc. salesd. sales promotion
Customer objections in a sales situation are typically the result ofa. real customer concernsb. avoiding decisionsc. neither a nor bd. both a and b
Explain why a good salesperson studies a customer’s buying motive.
Describe the major goals of sales promotion.
Another name for human resources management isa. operations managementb. supervisionc. personnel managementd. training
Providing confidential personal problem-solving, counseling, and support services for employees is calleda. performance managementb. employee assistancec. employee relationsd. performance improvement
Why are benefits considered to be as important as the amount of wages or salary to many employees?
What are some possible advantages and disadvantages of using a 360-degree system for performance evaluation?
The first step in the employment process isa. preparing a job description and job specificationsb. recruiting a pool of applicantsc. asking applicants to take a drug testd. reviewing applications that are on file
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