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Lesikars Business Communication Connecting In A Digital World 13th Edition Kathryn Rentz, Paula Lentz - Solutions
Describe the strengths and weaknesses of voice mail systems with which you are familiar. LO3
Describe an annoying phone practice that you have experienced or know about (other than the ones dis- cussed in the chapter). Explain and/or demonstrate how it should be corrected. LO3
As meetings should be democratic, everyone present should be permitted to talk as much as he or she wants without interference from the leader. Discuss. LO2
4 The people attending a meeting-not the leader- should determine the agenda. Discuss. LO2
Being able to start a conversation is especially im- portant when meeting clients in social settings. Dis- cuss the types of topics that would and would not be appropriate. LO1,
How can being conscious of the elements of talking help us communicate better? LO1
Talking is something we do every day, so we can be confident that these everyday skills are ready for use in the workplace. Discuss. LO1
"I have placed every visual near the place I write about it. The reader can see the visual without any additional help from me. It just doesn't make sense to direct the reader's attention to the visuals with words." Evaluate this comment. LO6
Find a visual with errors in format. Tell how you would correct the errors to present the chart's data more clearly to the reader. LO5
Discuss the advantages and disadvantages of using pictographs. LO4 Find a graph that uses scale breaks. Discuss the possible effects of its use on the reader. LO5
Give examples of data that are suited for presentation in three dimensions. LO4
Discuss the techniques that may be used to show quanti- tative differences between areas on a statistical map. LO4
How would you number these visuals in a report: seven tables, six charts, nine maps? LO2
A report has five maps, four tables, one chart, one diagram, and one photograph. How would you number these visuals? LO2
Because it was easier to do, a report writer prepared each of the visuals on a full page. Some of these visuals were extremely complex; some were very simple. Comment on this practice. LO1, LO6
For the past 20 years, Professor Clark Kupenheimer has required that his students include five visuals in the long, formal report he assigns. Evaluate this requirement. LO1
Assume you are preparing a report to evaluate three possible sites for your company's next sales meet- ing. All three would work well, but you personally favor one location in particular. Is there any ethical way to sway the reader toward your choice? Discuss. LO14
What are the basic ethical principles for working with human subjects in business research? Why are such guidelines important? LO14
When would you use a focus group or personal inter- view to gather information? What are the advantages and disadvantages of each? LO13
Select an example of a business problem that can be solved best by observation. Explain your choice. LO11
Define observation as a research technique. LO12
Explain the significance of keeping constant all factors other than the experimental variable of an experiment. LO11
Give an example of (a) a problem that can best be solved through a before-after design and (b) a prob- lem that can best be solved through a controlled before-after design. Explain your choices. LO11
What is scaling? What is the difference between rating and ranking? LO10
months? g. Check the word below that best describes how often you eat dessert with your noon meal Always Usually Sometimes Never.
In what way is each of the following survey questions flawed? (The questions do not come from the same survey.) LO10a. How many days on the average do you wear a pair of socks before changing them?b. (The first question in a survey conducted by Coca- Cola:) Have you ever drunk a Diet Coke?c. Do you
Explain the difference between random sampling and convenience sampling. LO9
Which databases or other sources would be good sources of information for each of the following subjects? LO8a. A certain company's market share.b. Viewpoints on the effect of deficit financing by governments.c. The top companies, by sales, in a certain industry.d. The job outlook in a certain
What specialized libraries are there in your commu- nity? What general libraries? LO8
Follow a business-related topic on Twitter. What kinds of information can you find that might help solve a business problem? LO7
Use your critical skills to evaluate a website, identifying any problems you find (e.g., false advertising, misinfor- mation, propaganda, scams). LO6
Visit a company's website and Facebook page. Com- pare the information. What does it tell you about the way the company is using each of these Internet fo- rums? Who are the audiences? What types of informa-
Use Google, Bing, Yahoo! Search, Ask, and AOL Search to search a business-related topic. How do the results differ? Can you draw any conclusions about the different ways these search engines work? LO4
Develop two business scenarios, one in which a quan- titative study would be more appropriate and one in which a qualitative study would be more appropriate. Be ready to defend your choices. LO3
Explain the difference between quantitative and quali- tative research. LO3
Which of the following are secondary research sources and which are primary research sources? Why? LO2a. Information from The Wall Street Journal about current foreclosure numbers.b. Information from a focus group with potential cus- tomers about a new online ordering system.c. Information about
Discuss important ethical guidelines for research.
Explain the uses of focus groups and personal interviews.
Design an observational study for a business problem.
Conduct an experiment for a business problem.
Construct a questionnaire and conduct a survey.
Use sampling to conduct a survey.
Use the library to gather existing information.
Use social networking and social bookmarking sites to gather existing information.
Evaluate websites for reliability.
Use other Web resources to gather existing information.
Use Internet search engines to gather existing information.
Explain the difference between quantitative and qualitative research.
Explain the difference between secondary and primary research.
Explain why research is useful in business.
Find a sample report or white paper and analyze its coherence plan. Does it have enough coherence helpers? Does it have any that don't seem necesssary? LO5
Give examples of report problems that would require, respectively, (a) an ending summary, (b) an ending conclusion or conclusions, and (c) an ending recommendation or recommendations. LO5
Explain how the advice in Chapter 11 can help you prepare a long report. LO5
Give examples of long-report problems whose intro- duction could require historical background or a dis- cussion of the report's limitations. LO5
Discuss the pros and cons of including a list of absentees in meeting minutes. LO4
How might an internal problem-solving report that has been assigned differ from one on the same subject that an employee generated on his or her own? LO4
Given what you've learned about progress reports, suggest a general structure for these reports. What might go into the beginning? What might the middle parts be? What would the conclusion do? LO4
What kinds of information might go into routine operational reports for different kinds of organizations? Why would these organizations need this information regularly? LO4
Describe a situation in which you would prepare a memo report rather than an email report for an internal report. Why would you choose the memo format? LO3
Describe a situation in which you would use short-report format rather than email format for an internal report. Why would you choose the short-report format? LO3
Why is the direct order generally used in the shorter reports? When is the indirect order desirable for such reports? LO2
Explain why some routine report problems require little or no introduction. LO2
Why does the executive summary include key facts and figures in addition to the analyses and conclusions drawn from them? LO1
Explain how to write the executive summary of a report. LO1
Why is the personal style typically used in the transmittal message? LO1
Describe the role and content of a transmittal message. L01
Which of the prefatory pages of reports appear to be related primarily to the length of the report? Which to the need for formality? LO1
Discuss the effects of formality and likely length on report makeup as described in the chapter. L01
List the advantages and disadvantages of each of these different media for writing collaboratively.a. Face-to-face meetingsb. Emailc. Discussion boardsd. Online editing tool (e.g., Google Docs)e. Website (e.g., blog or wiki)f. Live online interaction (e.g., Skyping or IM-ing) LO7
Assume that you are reporting the results of a survey you have conducted. Write a paragraph of the report using the present-time viewpoint; then write the para- graph using the past-time viewpoint. The paragraph needs to convey the following information: L06 Answers to the question about how
Select an editorial, feature article. book chapter, or other document that has no headings. Write talking headings for it. LO4
Which of the following headings is inconsistent with the others? LO4a. Agricultural production continues to increase.b. Slight increase is made by manufacturing.
Point out any error in grammatical parallelism in these headings: LO4a. High cost of operation.b. Slight improvement in production efficiency.c. Maintenance cost is low.
Point out any error in grammatical parallelism in these headings: LO4a. Region I sales lagging.b. Moderate increase seen for Region II.c. Sales in Region III.
For the problem described in the preceding exercise, use your imagination to construct topic headings for the outline. LO4
Assume that you are writing the results of a survey conducted to determine what kinds of groceries are purchased by female college students in the United States. What division possibilities exist here? Which would you recommend? LO4
Select a hypothetical problem with a time division pos- sibility. What other division possibilities does it have? Compare the two possibilities as the main bases for organizing the report. LO2
For each of the following problem situations, write a clear purpose statement and list the factors you would probably need to investigate. When necessary, you may use your imagination to supply any additional infor- mation needed. LO1, LO2a. A manufacturer of breakfast cereals wants to attract a
"Disagreements in groups are counterproductive." Discuss. LO7
"Collaborative reports are better than reports written by an individual because they use many minds rather than one." Discuss. LO7
"Reports are written for business executives who want them. Thus, you don't have to be concerned about holding your reader's interest." Discuss. LO6
Is it incorrect to have present, past, and future tense in the same report? In the same paragraph? In the same sentence? Explain. LO6 "Transitional sentences are unnecessary. They merely add length to a report and thus run contrary to the goal of conciseness." Discuss. LO6
Explain the differences between the present-time view- point and the past-time viewpoint. LO6
Explain the difference between personal and impersonal writing. Which is "better"? Argue both sides. LO6
Find a sample short report online on a topic of interest to you and evaluate it using the advice in this chapter. Is it a good report? Why or why not? LO3, LO6
You are writing a report on the progress of your local cable company's efforts to increase sales of five of its products through extensive advertising in print and online newspapers and magazines and on television and radio. Discuss the possibilities for major headings. Evaluate each possibility.
What formatting devices in a table of contents can aid reader comprehension? Find some examples of help- fully formatted tables of contents and discuss what makes them effective. LO5
Explain the concept of outlining as a process of divi- sion. LO4
What kinds of reports do you expect to write in your chosen profession? Why? LO1
Identify some of the benefits one gains from continuing to read professional journals for job information after one is employed. LO8
Discuss some of the advantages that writing a thank- you note to the interviewer gives the writer. LO7
When should the drive for action in a cover message (a) request the job, (b) request an interview, and (c) re- quest a reference check? LO5
"In writing cover messages, just present the facts clearly and without analysis and interpretation. The facts alone will tell the employer whether he or she wants you." Discuss this viewpoint. LO5
Discuss the appropriateness of beginning a cover mes- sage with these words: "This is to apply for..." and "I would like to...." LO5
What differences would you suggest in writing cover messages for jobs in (a) accounting, (b) banking, (c) advertising copy writing, (d) management, (e) sales, (f) consulting, and (g) information systems? LO5
Describe the cover message and rsum you would write (a) immediately after graduation, (b) 10 years later, and (c) 25 years later. Point out similarities and differences, and defend your decisions. LO2, 4, 5
What is meant by parallelism of headings? LO4
Distinguish between the print rsum and the electronic rsum. When would each be most appropriate? LO4
The most popular arrangement of rsum information is the three-part grouping: education, experience, and personal details. Describe two other arrangements. When would each be used? LO4
Assume that, in an interview for the job you want, you are asked the questions listed in the text under the heading "Anticipating Questions and Preparing An- swers." Answer these questions. LO6
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