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Lesikars Business Communication Connecting In A Digital World 13th Edition Kathryn Rentz, Paula Lentz - Solutions
Discuss the value of each of the sources for finding jobs (a) before an internship, (b) right after gradua- tion, and (c) after 20 years of work in a specialty. LO1, 2,3
percent of her class. What ad- vice would you give her as she begins her search for a career job? LO1, 2, 3
Maryann Brennan followed a broad program of study in college and received a degree in general management. She did her best work in English, especially in the writ- ing courses. She also did well in history, managerial leadership, organizational behavior, and psychology. As much as she could, she
Do employers who offer unpaid internships take unfair advantage of students' knowledge and skills? Under what circumstances might it be a good idea to take an unpaid internship? When might it not be a good idea? LO1
"Building a network of contacts to find jobs seems self- ish. It involves acquiring friendships just to use them for one's personal benefit." Discuss this view. LO1
For what kinds of situations might you select email format for your proposal? Letter format? A longer, report-like format? LO6 "I don't need to discuss my readers' needs in my pro- posal. They know what their needs are and don't want to waste time reading about them." Discuss, LO6
Discuss the differences between solicited and unsolic- ited proposals. LO6
Discuss the differences between solicited and unsolic- ited proposals. LO6
In what ways does its persuasive purpose make a proposal different from a short report? LO6
Think of a sample persuasive request or sales message that you regard as ethically questionable. Discuss the nature of the ethical problems. LO3
Examine the call for action in a sales message you've received. Do you think it is effective? Why or why not? LO5
Discuss the relationship between the sales message and its accompanying support information in an example you've seen. What was the purpose of each piece? LO4, LO5
If you were helping to design an email message to sell solar panels, would you include visual elements? If so, what kind? If not, why not? LO5
"Any request or sales message that is longer than a page will just bore the reader." Discuss this statement. LO5
Assume that you're preparing a sales mailing that won't use the reader's name. Would you still use a salutation (e.g., "Dear Occupant")? If so, what would you use? If not, how would the message begin? LO5
What appeals would be appropriate for the follow- ing products when they are being sold to consumers? LO1, LO4
Think of a television, radio, print, email, or Internet sales message or persuasive request that you regard as especially effective. Explain why you think it was well designed. LO2, LO5
Consider ads that you have seen on television. Which ones rely heavily on emotional appeals? Which on logi- cal appeals? Which on character-based appeals? Do the chosen appeals seem appropriate given the product, service, or cause that is being promoted? LO1, LO5
Compare persuasive requests and sales messages. What traits do they share? How are they different? LO2, LO5
What does it mean to use the you-viewpoint in persua- sive requests? LO2
Explain why a persuasive request is usually written in the indirect order. Could the direct order ever be used for such messages? Discuss. LO2
Write well-organized and persuasive proposals.
Compose sales messages that gain attention, present persuasive appeals. use appropriate visual elements, and effectively drive for action.
Describe the planning steps for direct mail or email sales messages.
Discuss ethical concerns regarding sales messages.
Write skillful persuasive requests that begin indirectly, develop convincing reasoning, make a call to action, and close with goodwill.
Describe important strategies for writing any persuasive message.
Give examples of negative announcements that would be appropriately written in the direct order. LO6
Negative announcements usually need to include much more than the announcement. Explain. LO6
Some business writers explain an adjustment refusal sim- ply by saying that company policy did not permit grant- ing claims in such cases. Is this explanation adequate? Discuss. LO5
"If I'm not emotional in my claim messages, the read- ers won't understand how upset I am." Respond to this statement. LO4
Explain how a claim message can be either direct or indirect. LO4
"Apologies in refusals are negative because they call at- tention to what you are refusing. Thus, you should avoid using them." Discuss. LO3
What strategy is best in a message refusing a request when the reasons for the refusal are strictly in the writer's best interests? LO3
Writing in the indirect order usually requires more words than does writing in the direct order. Since con- ciseness is a virtue in writing, how can the indirect order be justified? LO1
Give examples of times (or situations) when direct- ness would be appropriate for responses giving negative information. LO1
You recently learned about a service organization on your campus, Mentors for Majors. The Mentors are alumni and other working professionals who have agreed to field student inquiries about the nature of their jobs, about strategies for career success, and so forth.You've been thinking about a
Discuss the use of directness in internal-operational communications. Why is it desirable? Can it be over- done? When might indirectness be appropriate? LO8
Why is it usually advisable to do more than just grant the claim in an adjustment-grant message? LO7
Discuss how problems (vague orders, back orders) should be handled in messages acknowledging orders, LO5
Discuss situations where the following email forms of an order acknowledgment would be preferred: form mes- sage and a special message. LO5
What can acknowledgment messages do to build good- will? LO5
Defend a policy of doing more than asked in answering routine inquiries. Can the policy be carried too far? LO4
Discuss why just reporting truthfully may not be a suffi- cient strategy for handling negative information in mes- sages answering inquiries. LO4
"Explanations in inquiries merely add length and should be eliminated." Discuss. LO3
When is the direct order appropriate in inquiries? When would you use the indirect order? Give examples. LO1
What factors might determine whether or not instant messaging would be an appropriate medium to use in a given situation? LOG
Discuss and justify the wide range of formality used in memos and email messages. LO4, LO5
Letters, memorandums, and email messages can differ more than in their physical makeup. Explain and dis- cuss. LO3-LO5
Some authorities say that shortcuts in text messag- ing and instant messaging will lead to users' inabil- ity to spell properly in more formal contexts. Do you agree? LO7
Why should business writers be concerned about grammar and spelling in their email communication, even with audiences they know? LO5
a. Discuss the reasons for social networking's phe- nomenal growth.b. Do you use social media for business purposes? If so, how? Describe what works well and what does not. LO8
Will hard-copy letters and memos diminish in impor- tance given the prevalence of email in the workplace? Become obsolete? Vanish? LO3
Think about a letter you received or wrote recently, and explain why it was appropriate to use a letter in this situation. LO3
Think about a writing project that you recently com- pleted. Using the terminology in this chapter, describe the process that you used. How might using different strategies have made the project more pleasant and productive? What helpful strategies did you use, if any, that were not mentioned in
Identify and explain the steps in the writing process. LO1
Imagine that a customer has written to complain about the lack of attention that she received when visiting a paint store. The manager's responding letter explains why the sales staff were so busy, offers to make a special appointment with the customer to discuss her decorat- ing needs, and then
A writer wants to include a certain negative point in a message and to give it little emphasis. Discuss each of the three basic emphasis techniques as they relate to what can be done. LO6
"It is never acceptable to show anger in a business mes- sage." Discuss. LO5
"I like writers who shoot straight. When they are happy, know it. When they are angry, they let you know." Discuss. LO3-LO5 you
Evaluate this comment: "It's hard to argue against cour- tesy. But businesspeople don't have time to spend extra effort on it. Anyway, they want their documents to go straight to the point-without wasting words and with- out sugar coating" LO5
Discuss this comment: "The you-viewpoint is insincere and deceitful." LO3
"If you can find words, sentences, or phrases that cover a common situation, why not use them every time that situation comes about? They're not offensive, and they sound businesslike." Discuss. LO2
"If a company really wants to impress the readers of its messages, the messages should be as formal as pos- sible." Discuss. LO2
Use the three major techniques for emphasizing the positive and de-emphasizing the negative.I Discuss this comment: "Getting the goodwill effect requires extra effort and time, and time costs money." LO1
Explain and use the elements of courtesy.
Employ positive language to achieve goodwill and other desired effects.
Use the you-viewpoint to build goodwill.
Use a conversational style that has the appropriate level of formality and eliminates "rubber stamps."
Explain the need for a positive effect in business messages.
Discuss and illustrate the three main transitional de- vices. Find a section of a business letter or article that uses transitional devices. Identify these devices and be ready to explain how they add coherence to the excerpt. LO5
"Topic sentences are useful for reports and letters, but email messages don't need them." Discuss. LO5
How can you tell when paragraphs in business writing are too short? What determines how long they should be? LO5
Analyze several types of business writing (e.g., a sales letter, a blog post, a report, a business article). Be ready to explain how paragraphing in business writing is in- fluenced by genre or medium. LO5
This chapter discusses several kinds of illogical word- ing in sentences. Give an example of each, explain the problem, and correct it. LO4
What are the principal causes of lack of unity in sentences? LO4
Explain how unity can apply equally well to a sen- tence, to a paragraph, and to longer units of writing. LO4, LO5
Discuss ways to give ideas more or less emphasis in your sentences. Illustrate with examples. LO3
Discuss this comment: "Long, involved sentences tend to be difficult to understand. Therefore, the shorter the sentence, the better." LO1, LO2
How are sentence length and sentence design related to adaptation? LO1
Do you know of a situation in which a female secretary or staff person is referred to by her first name only (e.g. "See Joan at the front desk and she'll take care of you") but the higher-ranking employees are referred to by their first and last names (e.g.. "Jim Smith can answer your question")?
Define and give examples of active and passive voice. Explain when each should be used. LO7
Explain what's wrong with this sentence: "This proce- dure is different than the one we use." How would you correct it? Can you think of other examples of this kind of error? LO6
List synonyms (words with similar meanings) for each of the following words. Then explain the differences in shades of meaning as you see them. LOS
Style experts advise against monotonous-sounding writing—that is, writing that has a droning, “blah-blah”effect when read aloud. What advice in this chapter might help you avoid a monotonous style? LO2, LOS
Using examples other than those in the book, identify some technical terms that would communicate effec- tively to others in the field but would need to be clari- fied for those outside the field. LO4
"Acronyms and long, hard words contribute to mis- communication. Thus, they should be avoided in all business communication." Discuss. LO4
"It's important to use business clichs like cutting edge and state of the art to sound professional." Discuss. LO3
"Using short words makes the writing sound too sim- ple and not very professional." Discuss. LO2
Evaluate this comment: "I'm not going to simplify my writing for my readers. That would be talking down to them. Plus, if they can't understand English, that's their problem." LO2
Explain how you would apply the basic principle of ad- aptation to your choice of words for each of the follow- ing writing tasks. LO1a. An article in a company newsletter.b. A message to company executives requesting approval to purchase new computer hardware.c. A progress report to the chief
Rewrite the following sentences to accommodate a nonnative English speaker. LO5a. Last year our laboratory made a breakthrough in design that really made our sales skyrocket.b. You will need to pin down Mr. Wang to get him to tighten up expenses.c. Recent losses have us on the ropes now, but we ex-
Research differences in business etiquette between your country and another one. Report your findings to the class. LO2, LO4, L06
Research a non-English-speaking country on the Internet or in your library. Look for ways in which the culture of this country might influence the way its citizens do busi- ness. Report your work to the class in a short presenta- tion. LO2, LO6
Interview a nonnative speaker of English about com- munication differences between cultures he or she has experienced. Report your findings to the class in a 10-minute presentation. LO2, LO3, LO4
sentences containing words and expressions that a nonnative English speaker would not be likely to understand. Rewrite the sentences for this reader. LOS
From newspapers or magazines, find and bring to class
On a recent trip to India, Mr. Yang, a prominent Chinese executive, dined with his client Himanshu Jain. Mr. Yang commented that the food was spicy, which Mr. Jain interpreted as an opportunity to discuss Indian cuisine. After lengthy explanations, Mr. Yang commented again that the food was spicy.
If you were trying to persuade your boss to implement some kind of cross-cultural training in the company, what kind of evidence might help you make a convinc- ing case? LO1
Study a country's culture and then infer its people's likely attitudes toward American values and behaviors. LO3, LO4
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