Marketing Research An Applied Orientation 7th Edition Naresh K Malhotra, Stayabhusan Das - Solutions

Discover the ultimate resource for "Marketing Research: An Applied Orientation 7th Edition" by Naresh K Malhotra and Stayabhusan Das. Access a comprehensive collection of questions and answers, meticulously crafted to enhance your understanding. With our online solution manual, you'll find step-by-step answers to chapter solutions and solved problems, all available for free download. Our instructor manual and test bank provide an invaluable guide for deeper insights. Whether you're looking for the answers key or solutions pdf, our textbook resources ensure every aspect of your learning journey is covered with precision and clarity.

What is the iceberg principle?
Define market symptoms. Give an example as to how it applies to the hospitality and restaurant industries.
In its broadest context, what is the task of problem definition?
Assume you are the marketing manager for MasterCard, Prepare a market research brief that addresses the impact of cyberfraud on purchasing behaviour online. Include a statement of the management problem, research objectives and possible research design. How would your brief change if you were told
What differences, if any, in market research do you think would occur between market research in Singapore and Australia in this case?
What type of market research do you think is appropriate in order to develop and evaluate the Quit Campaign in Australia?
Are there any potential cultural and technological issues involved in this research study?
Who should commission the research? The New Zealand government? Exporters? Provide a justification.
What kind of research do you think needs to be done by New Zealand exporters in this case in order to enter the market in China?
Should the marketing research program strategy be viewed as a strategic planning activity?
Which research design seems appropriate for the following studies?a The manufacturer and marketer of flight simulators and other pilot training equipment wish to forecast sales volume for the next five years.b A local chapter of the Stroke Foundation in New Zealand wishes to identify the
How have technology and internationalisation affected marketing research?
Why is the problem definition stage of the research process probably the most important stage?
Do the stages in the research process follow the scientific method?
A researcher is interested in knowing the answer to a ‘why’question, but does not know beforehand what sort of answer will satisfy. Will answering this question involve exploratory, descriptive or causal research? Explain.
Describe a research situation that allows one to infer causality.
For each of the following situations, decide whether the research should be exploratory, descriptive or causal:a establishing the relationship between online visits and sales b investigating consumer reactions to the idea of a smokeless, electronic cigarette c identifying target market demographics
Outline some of the main considerations that a Western company would have if it were to commission market research in the South-East Asian region.
In what specific ways can marketing research influence the development and implementation of marketing strategy?
The owner of 22 restaurants was asked how he does marketing research. He answered that he does it after midnight, driving around in a ute: ‘I stay up late. If it’s midnight and I don’t have anything else to do, I drive around town and look at the queues in front of places. I’ll look at the
An automobile manufacturer is conducting research in an attempt to predict the use of electric cars by consumers over the next 20 years. Is this basic or applied research? Explain.
Which of the following organisations are likely to use marketing research? Why? How?a a manufacturer of breakfast bars b a manufacturer of nails, bolts and screws c TAC Victoria d The Australia Council e a mobile phone service provider
In your own words, define marketing research and describe its task. How different is it from the social sciences?
Name some products or services that logically might have been developed with the help of marketing research.
What do you think were some potential problems faced by researchers mentioned in the opening vignette of this chapter who were developing research on hearing loss in Australian Aboriginal and Torres Strait communities?
Discuss a situation when the use of market research cannot be justified.
Should the sample size in Malaysia be the same as the sample size in the United States? Should the same sampling procedures be used in the two countries?
If this survey were to be conducted in Malaysia rather than the United States, how would the research process be different?
Write a report for Wendy’s management summarizing the results of your analyses. What recommendations do you have for the management?
How should the missing values be treated for the following demographic variables: education (D5), income (D6), employment status (D7), and marital status (D8)?
How should the fieldworkers be selected and trained to conduct the fieldwork for the survey in Chapter 6?
What sampling plan should be adopted for the survey of Chapter 6? How should the sample size be determined?
Develop a questionnaire for assessing consumer preferences for fast-food restaurants.
Illustrate the use of Likert, semantic differential, and Stapel scales in measuring consumer preferences for fast-food restaurants.
Illustrate the use of primary type of scales in measuring consumer preferences for fast-food restaurants.
Discuss the role of experimentation in helping Wendy’s determine its optimal level of advertising expenditures.
Wendy’s has developed a new fish sandwich with a distinctive Cajun taste. It would like to determine consumers’ response to this new sandwich before introducing it in the marketplace. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why?
Discuss the role of qualitative research in helping Wendy’s expand further in the United States.
What type of syndicate data will be useful to Wendy’s?
Use the Internet to determine the market shares of the major national fast-food chains for the last calendar year.
Formulate an appropriate research design for investigating the marketing research problem you have defined in Chapter 2.
Define an appropriate marketing research problem based on the management decision problem you have identified.3
Wendy’s is considering further expansion in the United States. Define the management decision problem.
Discuss the role that marketing research can play in helping a fast-food restaurant such as Wendy’s formulate sound marketing strategies.Chapter 2
If the survey conducted by JPMorgan Chase were to be conducted in Argentina, how should the marketing research be conducted?
Write a report for JPMorgan Chase based on all the analyses that you have conducted. What do you recommend that JPMorgan Chase do in order to continue to grow?
Cluster the respondents based on the factor scores of the importance variables (Q1_a through Q1_l). Use K-means clustering and specify a two-cluster solution. Interpret the resulting clusters. Compare your results to those obtained by clustering on the original importance variables.
Cluster the respondents based on the importance variables(Q1_a through Q1_l). Use K-means clustering and specify a two-cluster solution. Interpret the resulting clusters.
Do the factor scores of the importance variables (Q1_a through Q1_l) considered simultaneously explain the various decision-making approaches (Q8)?
Do the factor scores of ratings of the primary financial provider (Q6_a through Q6_m) considered simultaneously explain the various decision-making approaches (Q8)?
Do the factor scores of ratings of the primary financial provider (Q6_a through Q6_m) considered simultaneously explain who switched some assets from one investment/savings provider to another and who did not (Q7)?
Can the likelihood of “continue to use your primary provider at least at the same level as up to now” (Q3) be explained by the factor scores of ratings of the primary financial provider(Q6_a through Q6_m) when these factor scores are considered simultaneously?
Can the likelihood of “recommend your primary provider to someone you know” (Q2) be explained by the factor scores of ratings of the primary financial provider (Q6_a through Q6_m)when these factor scores are considered simultaneously?
Can the ratings of the primary financial provider (Q6_a through Q6_m) be represented by a reduced set of factors?Conduct a principal components analysis using varimax rotation. Save the factor scores.
Can the importance variables (Q1_a through Q1_l) be represented by a reduced set of factors? Conduct a principal components analysis using varimax rotation. Save the factor scores.
Do the ratings of the primary financial provider (Q6_a through Q6_m) considered simultaneously explain who switched some assets from one investment/savings provider to another and who did not (Q7)? Run a two-group discriminant analysis as well as logit analysis and compare the results.
Is the recoded advantage of using primary provider(Recoded Q5) related to any of the importance variables(Q1_a through Q1_l) when they are considered simultaneously? Run a two-group discriminant analysis as well as logit analysis and compare the results.
Can the likelihood of “continue to use your primary provider at least at the same level as up to now” (Q3) be explained by the ratings of the primary financial provider (Q6_a through Q6_m) when these ratings are considered simultaneously?
Can the likelihood of “recommend your primary provider to someone you know” (Q2) be explained by the ratings of the primary financial provider (Q6_a through Q6_m) when these ratings are considered simultaneously?
Is there a relationship between the importance variables considered individually (Q1_a through Q1_l) and the recoded demographic characteristics (Q9 through Q15)?
Can the decision-making approaches (Q8) explain any of the importance variables (Q1_a through Q1_l)?
Is the likelihood of “recommend your primary provider to someone you know” (Q2) lower than the likelihood of“continue to use your primary provider at least at the same level as up to now” (Q3)? Formulate the null and alternative hypotheses and conduct an appropriate test. How would your
Is “the performance of investments with this provider” (Q1_a)more important than “online services offered” (Q1_e)?Formulate the null and alternative hypotheses and conduct an appropriate test. How would your analysis change if these variables were treated as ordinal rather than interval
Is the recoded advantage of using primary provider(Recoded Q5) related to any of the ratings of the primary financial provider (Q6_a through Q6_m)? How would your analysis change if the importance variables were treated as ordinal rather than interval scaled?
Is the recoded advantage of using primary provider (Recoded Q5) related to any of the importance variables (Q1_a through Q1_l)? How would your analysis change if the importance variables were treated as ordinal rather than interval scaled?
Is the recoded advantage of using primary provider (Recoded Q5) related to any of the recoded demographic characteristics?
Are the decision-making approaches (Q8) related to any of the demographic characteristics (Q9 through Q15, as recoded in Chapter 14)?
Calculate an overall rating score for the primary financial provider by summing the ratings of all the 13 items in Q6(Q6_a through Q6_m). Obtain a frequency distribution and summary statistics. Interpret the results.
Many of the importance items have more than 10 percent missing values. Identify these items. How would you address these missing values?
How would you supervise and evaluate fieldworkers for conducting the survey of Chapter 6?
What sampling plan should be adopted for the survey of Chapter 6? How should the sample size be determined?
Critically evaluate the questionnaire developed for the JPMorgan Chase survey.
Develop a multi-item scale for measuring attitudes toward JPMorgan Chase bank.
Illustrate the use of paired comparison and constant sum scales in measuring consumer preferences for banks. Should any of these scales be used?
Discuss the role of preexperimental versus true experimental designs in helping JPMorgan Chase expand its product offerings.
If a survey is to be conducted to determine consumer preferences for banks, which survey method should be used and why?
Discuss the role of focus groups versus depth interviews in helping JPMorgan Chase expand its market share.
What type of syndicate data will be useful to JPMorgan Chase?
Use the Internet to determine the market shares of the major banks for the last calendar year.
Formulate an appropriate research design for investigating the marketing research problem that you have defined in Chapter 2.
Management would like to further expand JPMorgan Chase’s market share in the consumer market. Define the management decision problem.
Discuss the role that marketing research can play in helping JPMorgan Chase formulate sound marketing strategies.
Is there any managerial implication of the study on finding of the mediating role of trust in the cooperation–commitment link in maintaining banking relationship in cross-national cultural context?
What is the managerial implication of the findings on moderating role of power distance in the cooperation–commitment link in maintaining banking relationship in cross-national cultural context?
State whether trust mediates the effect of cooperation on commitment. If yes, what is the indirect effect of cooperation on commitment? By referring Chapter 17 test the statistical significance of the indirect effect.
State whether power distance cultural value moderates the relationship between cooperation and trust. If yes, what is the nature of such moderation?
Do you think the research methodology adopted in this study is appropriate to asses the impact of ITC’s e-Choupal model on decision-making process of farmers in improving agriculture practices? Suggest if any improvement is possible in the research methodology for assessing the impact of ITC on
Input data for this case (Refer Book Web site) contains information about respondent’s age, income, size of farm holding, and duration of association with ITC. Conduct appropriate statistical analysis and find out whether there is any significant difference in improvement of decision-making
To understand the relative improvement of decision-making ability among different types of farmers (e.g., large versus small, high versus low income, older versus younger, and longer versus shorter duration of association with ITC) after association with ITC, what additional statistical analysis
Which decision-making ability is mostly enhanced after association with ITC?
After association with ITC, does the farmer’s decisionmaking ability related to agricultural practices improve?Substantiate the finding of the study by interpreting the result of the analysis illustrated in Table
Suppose you are recently appointed as a marketing manager in an insurance company. After reviewing the market share simulation results of three products at aggregate level calculated through both the approaches and presented in Tables 10 and 12 which product concept you would recommend the
Marketing shares of competing products (e.g., A, B, and C)are simulated by utilizing both “first choice” and “share of preference” approach. Whether both approaches provided similar results? Which approach among two approaches is better to use and why?
Whether three clusters can be differentiated on the basis of different demographic variables? Which psychographic variable differentiated three clusters significantly? Refer Table 6 of the case to answer above questions.
State the most preferred insurance product concept in each cluster. Characterize each cluster respondents on the basis of importance attached to attributes?
Which insurance product concept is mostly preferred at aggregate level and why? Which attribute is most important at aggregate level and why?
The multiple items measuring different factors are averaged to obtain different variables (e.g., social presence, Web site security, vendor size, vendor credibility, self-efficacy, and trust) which are subsequently used in regression analysis for testing hypotheses. Do you think this procedure is
From the regression analysis result, it is clear that there is no significant effect of vendor credibility on trust. From this result, can you conclude that vendor credibility has no con nection with trustworthiness with Web site? Should you do any additional test to substantiate the hypothesized
Referring the results of regression analysis results, state which are the most important factors responsible to develop trust online in Indian context. What is the managerial implication of the study for online service providers?
Whether there is significant difference of perception between younger and older respondents on local as well as foreign Web site design elements and characteristics.Classify the respondents into younger and older groups on the basis of median split of gender variable. Age information of respondents

Showing 1100 - 1200 of 3271

First
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Last

Marketing Research An Applied Orientation 7th Edition Naresh K Malhotra, Stayabhusan Das - Solutions

Step by Step Answers