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marketing research essentials
Marketing Research 1st Edition C.N. Sontakki - Solutions
What is attitude scaling? What is the standard procedure for the same?
What is measurement? What are the characteristics of scientific measurement?
What is an attitude? Explain as to why one should study attitudes?
What is an attitude? Explain features of an attitude.
What is an attitude?to. What is measurement of attitude?
What are the limitations of attitude measurement?
What is cumulative scale?
What is summated scale?
What is Thurstone scale?
What is paired comparison scale?
What are ratio scales?
What are interval scales?
What are ordinal scales?
How-do you select the suitable research design? What criteria you use?
What is Omnibus research? Discuss its merits and demerits.
What is Retail Audit? What are its relative merits and demerits?
What is panel research? What is importance in MR?
What is laboratory experiment? Discuss relative merits and demerits.
What is field experiment? Discuss its relative merits and demerits.
Explain informal type of experimental research concept. Discuss different types of it.
Explain formal type of experimental result concept. Discuss different types of it.
What is experimental research design? What are its forms?
What is descriptive research design? What different type of it?
What is exploratory research design? Explain its importance.
Explain the term research designs? What are its benefits?
What criteria you use to select a research design?
What are field setting experimental research designs?
What are laboratory experimental research designs?
What special techniques of research design do you know?
What is experimental research design?
What is Descriptive research design?
What is exploratory research design?
What are the types of research designs?
What benefits we can get by research design?
What is a research design?
Explain the last four stages of research process.
Discuss the first three stages of research process.
What is marketing research? What are the characteristics pf a good research?
What is a marketing research plan? What are its tenets that make it sound?
What is research design? What sub-steps are involved in research designing?
What is research process? What steps are involved in research process?
What is defining the problem? What steps are involved in it?
What are the techniques of researcher?
Wnat are the tools of research?
What are methods of research?
What are data? How do you classify them?
What steps are involved in research process?
What is a research procedure?
What is scientific method?
"Market research" and "marketing research"-are they same?
What is research? and what is marketing research?
What is scientific method? What steps are involved in it?
The word 'research' can be explained by the word "Scientific method". Discuss.
Explain the concept of hypothesis and types and analyses in testing.
Discuss-'Intuition' and 'Science' as methods of knowing.
What are difficulties faced in applying scientific methods in marketing research?
What is scientific method? What steps are involved?
What are scientific and non-scientific methods? How do you compare them?
Explain the position of scientific methods in physical and social science.
What is scientific method? What are ways of minimising uncertainty?
What is scientific method? What are its basic features?
Difficulties uncounted in applying scientific methods to Marketing Research. Explain.
Errors in testing and types of errors. pxplain.
What are features of good hypothesis?
What is hypothesis? What are the types?
What steps are involved in scientific method?
Compare scientific and non-scientific methods.
Degree of scientific methods in physical and social sciences. Explain.
What are the features of scientific method?
What are the methods of missing the uncertainty?
What is scientific method?
Why management has to determine the information needed? What different methods are employed for the same?
Explain probability concept of evaluating the values of information needed.
How one assess the value of information needed?
What factors determine the organisational information needs?
What is research? Explain different types of research with examples.
What is SSM?
What is present value method?
What is cost benefit approach?
What is Bayesian approach?
What is Decision tree approach?
What is Expected Value criticism?
Factors of informational needs.
What is applied research?
What is 'basic' research?
What is research?
What is the exact nature of MR?
What is marketing information system? What are its components?
"Marketing Research is interdisciplinary discipline". Discuss.
What is the relation between MR and other subjects?
What are external research organisation? What are their relative benefits and costs?
Why profile of MR is low in India?
If you have an independent MR department, how do you organise it?
What is marketing research? Is it same as marketing information System?
What is marketing research? What are its essential feature and objectives?
What is marketing information? Explain MIS and its essentials.
How one can make MR more effective?
Why marketing research is not fully accepted in India?
What are external marketing research organisations?
What are the serious limitations of MR?
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