Marketing Research 4th Edition William Zikmund, Steven D Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. - Solutions

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The Web site of the United States Supreme Court, located at www.supremecourt.gov, contains a description of the Court’s role in interpreting the Constitution. Go to this Web site, select “About the Supreme Court,” and then select “The Court and Constitutional Interpretation.” What is
Go to the Legal Information Institute at www.law.cornell.edu. This site offers links to many of the federal and state sources of law that you have read about in this chapter. In this exercise, you will be examining state laws, so select ”State Law Resources”from the “Legal Resources” tab
This chapter describes uniform laws that were created to alleviate conflicting laws that hindered rapidly developing trade among the states. One such uniform law that was created was the Uniform Commercial Code (UCC), a core provision of which regulates the sales of goods.Trade problems also arose
Identify the type of law (common law, constitutional law, statutory law, or administrative law) that applies in each of the following scenarios:a. Jean Gorman strongly disagrees with the U.S.government’s decision to declare war on a foreign country. She places an antiwar sign in the window of her
In the following hypothetical situations, identify the type of case (criminal or civil), the remedy being sought, and whether it is a remedy at law or a remedy in equity:a. Brianna files a petition with the court. She is seeking compensation from Travis, who failed to deliver new furniture as
Marilyn works as a paralegal for a small general law practice. At work one day, she receives a telephone call from her Uncle Bill, who is in distress. He owns a commercial fishing business and much of the fish he catches come from the Great Lakes. Uncle Bill has just learned that Asian carp DNA has
Paralegal Nanette is asked by her supervising attorney to do some research. Nanette is to review a new state statute exempting certified, ill persons from prosecution for medical marijuana use, in order to find out what the requirements are for becoming a certified medical marijuana user. Nanette
What is the supremacy clause and where is it located?Briefly describe each article of the United States Constitution. What is the Bill of Rights?
What remedies were originally available from courts of law? Courts of equity? Why did courts of equity evolve? Are the courts of law and equity still separate?
What is the difference between binding and persuasive authority? May courts depart from precedent?What is a case of first impression?
Define stare decisis. Why is the doctrine of stare decisis the cornerstone of American common law?
How national law and international law differ and why these bodies of law sometimes guide judicial decision making in U.S. courts.
What the common law tradition is and how it evolved.
How English law influenced the development of the American legal system.
Go to www.paralegals.org, the home page for the National Federation of Paralegal Associations (NFPA).Select “Positions & Issues,” and then “Ethics,” and then “Opinions.” This will take you to a page that lists, among other things, NFPA’s ethics opinions.Then do the following:a. List
This project involves the review of your state’s version of one of the ethical rules of competence, conflict of interest, or client confidentiality as assigned by your instructor.Students one, two, and three will locate your state’s version of the rule using online sources, your school’s
In which of the following instances may confidential client information be disclosed?a. A client’s daughter calls to find out whether her mother has left her certain property in her will.The mother does not want the daughter to know until the will is read after the mother’s death that the
Peter Smith, a paralegal, is using a county register of deeds Web site to find property tax records for a client who wants to buy a parcel of property. The client wants to make sure that the property taxes have been paid. Peter locates the property and notes that, according to the information on
The BigLaw firm in New York outsources the standard mortgage agreements that it prepares for one if its clients, US Bank, to a firm in a foreign country.The mortgage agreements that are prepared by the lawyers in the foreign country are poorly drafted, so when the lawyers for US Bank review the
The law firm of Dover, Cleary and Harper decides to store all of its data in the cloud and enters into a contract with Cloud Service Provider for data storage.The firm does not mention its conversion to cloud storage to any of its clients. Six months later an employee of the Cloud Service Provider
What is the practice of law? How is the unauthorized practice of law (UPL) defined? How might paralegals violate state statutes prohibiting UPL? What types of tasks can legally be performed by paralegals?
How the rules governing attorneys affect paralegal practice.
Some important ethical rules governing the conduct of attorneys.
Why and how legal professionals are regulated.
Research time-and-billing software on the Internet by going to the following Web site: www.sagetimeslips.com. Click “Product Overview” to read about the latest version of Timeslips. What are some of the features of this software? Is it limited to one type of billing arrangement, or is it
Find legal forms on the Internet by going to the following Web site: www.legaldocs.com. Make a general list of the types of forms that are available. Are they free?If not, how much do the forms cost? How can they be purchased? What methods of payment are accepted?
In this project the group will research the use of social media by law firms and present its findings to class. Student one will research for what purpose law firms use social media and what the pros and cons of using social media are. Student two will research statistics on how many law firms use
Louise Lanham hires John J. Roberts, an attorney with the law firm of Sands, Roberts & Simpson, located at 1000 Plymouth Road, Phoenix, Arizona, to represent her in a divorce. She agrees to pay attorney Roberts a rate of $200 per hour and to pay a paralegal rate of $100 per hour. She also agrees to
Identify the type of billing that is being used in each of the following examples:a. The client is billed $200 per hour for a partner’s time, $150 per hour for an associate attorney’s time, and $125 per hour for a paralegal’s time.b. The attorney’s fee is one-third of the amount that the
Using the material presented in the chapter, identify the following law practices by their organizational structure:a. Bill James is an attorney who practices law on his own. He owns his legal practice, the building in which he works, and most of the office furniture.He leases his office equipment.
Tom Baker, a paralegal, has been doing research for a client using Westlaw (a computerized legal research database discussed in Chapter 7). Tom’s supervising attorney tells him that the Westlaw charges Tom just incurred on behalf of an individual client should be billed to that client and a
How do lawyers and legal assistants keep track of their time? What is the difference between billable and nonbillable hours? What is a client trust account?
How does a law firm arrange its fees with its clients?What ethical obligations do attorneys have with respect to legal fees?
What is the difference between an associate and a partner? Who handles the administrative tasks of a law firm? Who supervises the work performed by paralegals?
What are the basic organizational structures of law firms?
What a paralegal is and the kinds of tasks paralegals perform.
On the Internet, access LAW MATCH, an online résumé bank, at www.lawmatch.com. How do you use it? Would you post your résumé there? Why or why not? If you are currently looking for a position, try posting your résumé on that site.
Go to the Web site for Delmar Cengage Learning at www.cengage.com/community/paralegal and select“State Specific Resources.” You will find links to relevant state-specific Web sites and to sites that furnish legal forms for individual states. Click on your state’s Web links, and browse through
This project asks the group to review information on the Web sites of NALA (www.nala.org) and NFPA (www.paralegals.org) about the organizations’ certification programs. The members of the group will do the following tasks to complete the project:• Student one will determine and summarize the
Using the material on paralegal skills presented in the chapter, identify which of the following are skills that a paralegal should have, and explain why.a. Reading skills.e. Math skills.b. Interpersonal skills.f. Computer skills.c. Marketing skills. g. Management skills.d. Oral communication
Refer to Appendix E at the end of this book (or go to www.nala.org or www.paralegals.org) and find the answers to the following questions:a. Is there an affiliate of the National Association of Legal Assistants or the National Federation of Paralegal Associations in your city? Where is the nearest
Dennis Walker works at a very busy law firm. On his desk, besides a computer and telephone, there are stacks of work, leaving only enough room for a small work space in the center of the desk. His floor is likewise stacked high with legal documents. Dennis constantly misses deadlines and is often
Of the methods suggested in this chapter for locating potential employers, which method do you think would be the most effective? Why?
How can paralegals locate potential employers?What is networking? How might networking help paralegals find jobs?
What does certification mean? What is a CLA or a CP? What is the APC program? What does PACE stand for?
Think about presentations in the past that you have really enjoyed and from which you learned something valuable. What features made the presentation so good?
How does the oral presentation of research differ from the written research report?
Go to the Website for the Australia and New Zealand Marketing Academy (ANZMAC) at http://www.anzmac.org.Go to the proceedings of a recent ANZMAC conference and browse some of the papers. (You may find a paper written by one of your lecturers.) Do they meet the standards set forth in this chapter?
How can you demonstrate validity and reliability in a qualitative research report?
What role do verbatim quotes play in qualitative research reports?
Use cluster analysis to see if there are any natural groupings among the salespeople.
Using multiple regression, find a model that will help explain current sales.
Calculate all bivariate regression equations that will predict current sales. Which is the best one?
Derive new variables to reflect changes between sales in the current year and the previous year. Which is more meaningful, percentage change or dollar change?
Calculate appropriate univariate statistics for each variable.
A researcher uses multiple regression to predict a client’s national sales volume based on historical measures of gross domestic product, average household income, unemployment and the consumer price index. What should the researcher be obliged to tell the client about this multiple regression
Why might a researcher want to use multivariate rather than univariate or bivariate analysis?
Why have computer software packages increased the use of multivariate analysis?
Give an example of a situation in which each of the techniques mentioned in Question 5 might be used.
What is the aim of factor analysis? Cluster analysis?Multidimensional scaling?
Give an example of a situation in which each of the techniques mentioned in Question 3 might be used.
What is the aim of multiple linear regression? Binary logistic regression?
What is the distinction between dependence methods and interdependence methods?
How do multivariate statistical analysis methods differ from univariate and bivariate methods?
For each of the hypotheses that you define, clearly specify the analysis technique and the variables involved in the analysis.
Define some hypotheses which could be developed about(a) the association between bill shock and switching behaviour,(b) the association between bill shock and other possible influencers, and (c) the association between switching intention and other possible Influencers.
Describe how you would use a cross-tabulation and Chisquare test to help you. In your answer specifically state: (a)what questions would be asked of respondents; (b) how these questions would be anchored; (c) how you would actually run the test; and (d) draft some likely cross-tabulations without
Design the procedures you would use to help provide the information for this, clearly specifying how you would collect the data and what would be measured.
Interpret these results and explain their significance to managers. What practical implications might they have?
Write up the results in a format appropriate for a manager who might be reading the final report.
Interpret these results and conduct an appropriate test to see whether or not there is an association between transport usage and housing type.
A manufacturer of disposable cleaning cloths told a retailer that sales for this product category closely correlated with sales of disposable nappies. The retailer thought he would check this out for his own sales-forecasting purposes. The researcher says: ‘Disposable washcloths/wipes sales can
Suppose a researcher commented that ‘Chi-square tests and cross-tabulations are commonly used in market research projects because of their simplicity’. Comment on this statement. Do you agree or disagree? Explain your answer.
Suppose a regional city council is trying to compare perceptions of its city by its residents with the perceptions of the state capital by residents of the state capital using a variety of social indicators (e.g., crime, safety, services). To do this they ran a survey in the state capital and a
When conducting a Chi-square test, one of the assumptions is that the expected value for each cell must be at least 5.Suppose this assumption has been violated. What might you do to remedy it?
Calculate column percentages for the tables below. Firstly, explain the relationship that you observe. After you have done this, perform a Chi-square test on the data and comment on what it shows.a The new product is superior to other alternatives on the market and there is no difference in
Explain when you would use a Chi-square test and give an example. Make sure you describe the scales used.
Explain in your own words what a cross-tabulation is and what it is used for.
The following table gives a football team’s season-ticket sales, percentage of games won and number of active alumni for the years 2007 to 2015.Year Season ticket sales Percentage of games won Number of active alumni 2007 8419 93 9876 a Produce a correlation matrix for the variables (use either
An economist is attempting to predict the average total budget of retired couples in the Gold Coast based on average Australian urban retired couples’ total budgets. An r 2of 0.7824 is obtained. Will the regression be a good predictive model?
For each of the following examples, describe and explain the type of correlation coefficient that you would use:☑ correlation between sales (measured in thousands of dollars)and advertising (measured in thousands of dollars)☑ correlation between brand preference (measured as a ranking variable)
Consumers often visit online health communities to gain support for a health condition. This support may be classified as solution-based support or as emotional support. The support they gain from visiting the website may be associated with website satisfaction. A correlation matrix for three
Consider that your boss wanted to predict how electronic word of mouth (eWOM) within the brand community varied based on trust in the brand community. Your boss also wanted to predict levels of eWOM for customers who had a brand identity of 4(on a 5 point scale). What statistical technique would
How does correlation differ from bivariate regression?
Draw some scattergraphs that you would be likely to see for each of the following correlation coefficients:☑ r 5 0☑ r 5 0.11☑ r 5 0.21☑ r 5 0.45☑ r5 0.92
The discussion in this chapter is limited to linear relationships. Try to diagram some nonlinear relationships that show r values of zero.
Specify what variables you would use and clearly specify an appropriate test to use.
Develop some hypotheses that could subsequently be explored.
Define some hypotheses that could be developed around the bill shock variable which may show how different segments respond differently to bill shock. For example, is bill shock higher among younger age groups? Does it differ by different professions? How about based on psychographic dimensions
Does intention to conserve water differ by age group?
Do those who participate in the social marketing initiative intend to use less water than those who do not participate?
An Excel spreadsheet is reprinted in Exhibit 13.18 below.Interpret the t-test results. Are they statistically significant?
Suppose you are a marketing manager and have responsibility for the success of a new product launch (a new kind of pouring yoghurt drink). To gain more information on consumer perceptions of the product you need to determine: (a) which of three price points will be the most acceptable to
When would a researcher use nonparametric statistics and when would a researcher use parametric statistics?
After a survey of 2000 people about their attitudes towards saving for retirement, suppose a researcher found a statistically significant difference in three group means at the 5% level of significance, using an ANOVA. Sample mean 1 5 5.21, sample mean 2 5 5.25 and sample mean 3 5 5.28. Use this
In a t-test, the t-statistic is calculated by subtracting one group mean from the other group mean. However, with an ANOVA, a different process is used that compares variances to find differences in means. Explain why a different process is used and explain the basic idea behind this process.
From a recent survey about savings behaviour a market researcher finds that mean savings in bank accounts are$1378, at credit unions they are $2962 and at other financial institutions they are $698. What test would the researcher use to determine if statistical differences exist in savings amounts
In an experiment with wholesalers, a researcher manipulated perception of task difficulty and measured level of aspiration for performing the task a second time (15 no aspiration, 10 5 very high aspiration). Group 1 was told the task was very difficult, group 2 was told the task was somewhat
What is the purpose of a paired samples t-test and how does it differ from an independent samples t-test? Which test would be appropriate if a market researcher wanted to see if mean customer satisfaction was different in one time period from another time period for the same sample of respondents?
Explain in your own words the circumstances under which an independent samples t-test would be used and the circumstances under which an ANOVA would be used. Give examples.

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Marketing Research 4th Edition William Zikmund, Steven D Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin. - Solutions

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