Marketing Research 1st Edition C.N. Sontakki - Solutions

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Identify the main steps involved in selecting a research agency and explain each.
What is the most important type of research used in your country?
Compare defensive intelligence with offensive intelligence.
Explain the different phases through which study market research has passed since 1900.
Why do organisations take research seriously?
What are the differences in interviewing the Edinburgh respondent by phone or in person?
The telephone unit is doing the quantitative part of the work; Martin is doing a qualitative study for the same client. Why do you think both are necessary?
projects at any one time. What are the advantages of working in this way? What are the disadvantages from the client’s viewpoint?
You will see that projects overlap: Martin is actually occupied with over
What do these professional bodies provide? And who benefits?
What professional bodies are mentioned above?
What can researchers do to upset respondents?
Identify the most important metrics and explain how they might be created. Provide full definitions for each one.
Who uses marketing metrics more than other groups?
Is the use of the MKIS increasing or decreasing? Why might this be?
What is internet marketing? What are its features? Indicate its importance too.
What is internet marketing? How it can be a tool of marketing research?
What is TQM? How it helps in increasing consumer satisfaction? Explain TQM also.
What is consumer satisfaction? Discuss direct and indirect methods of measuring it.
What is consumer satisfaction? Explain a consumer satisfaction programme.
What is brand equity? What are consumer based approaches its measurement?
What is brand equity? What are financial approaches to its measurement?
What is relationship marketing? What function led to its faster development?
What is relationship marketing? Why relationship marketing?
What is data-base marketing? What is its role today?
What are the market features of internet marketing research?
What is the time for measuring consumer satisfaction?
Methods are employed to measuring brand equity?
What is the importance of data-base marketing?
What is internet marketing research?
What is TQM?
What is consumer satisfaction?
What are the new products price policies? When they are effective?
What is new product development? What steps are united with?
What is ad effectiveness? Discuss pre- and post-testing methods in case of ad copy.
What is ad effectiveness measuring? When it is tested?
How marketing research helps in media activities.
What is test marketing? What are the essentials of successful test marketing?
What is advertising research? How it is conducted?
What is distribution research? How it is conducted?
What is product research? How it is conducted?
What is price research? What is the importance of price research?
What is test marketing?
What is commercialisation?
What is business analysis?
What is product concept testing?
What is product development?
What is a new product?
What is advertising research?
What is distribution research?
What is price research?
What is product research?
Explain with examples the preliminary pages section of report.
Design a typical research report an any research topic in marketing research subject.
Explain the "End part of the report" art sub-sections each with practical example or examples.
What is the format of research report? Explain the components.
What is report writing? What are steps in report writing?
What is a research report? How do you classify these research reports?
What is a research report? What purposes it serves?
What is interpretation? What is the technique of interpretation?
What is interpretation? What precautions are taken for good interpretation?
What is interpretation? What its importance in research study?
What is the layout of a research report?
What steps are involved in report truly?
What is technical report?
What is popular report?
What purposes a research report serves?
What is a research report?
What precautions are to be taken in interpretation?4 What IS the technique of interpretation?
Why interpretation is a must?
What is data interpretation?
The RIVERSIDE company has a large number of salesmen all over India. It has found that average sales of its product per salesman amounted to 650 units with a standard deviation of 160 units. It has non decided to promote them training and to be whether it makes any different in their sales
Explain the following:(i) Z-test of a mean(ii) t-test(iii) Chi-square one sample test(iv) The McNemar test(v) Koimogorov-Smirnov one simple test.
The salesmen M and N are employed by a sales corporation. The comparative data pertaining of sales made by the poor salesman are:SalesmanM SalesmanN No. of sales 30 35 Average sales Rs. 600 700 Standard deviation Rs. 50 40 Do the average sales of the two salesmen differ significantly? Assume alpha
Dr. NOPAIN Company has just introduced a new medicine to bring about almost instataneous relief from headache. The company claims that its medicine, which is in tables form, is 75 per cent effective A random sample of 200 persons was taken. Of there 136 opined that the new tablet did curve th¢
You are given a sample of 150 observation classified by two attributes A and B as follows:Al A2 A3 Bl 40 25 15~ 11 26 8 B3 9 9 7 Total 60 60 30 Use the X2 test to examine whether A and B are associated.Total 80 45 25 150 239
Answer using F-test whether the following two samples have come from the same population:Sample 1 : 17,27,18,25,27,29,27,23,17 Sample 2 : 16, 16,20, 16,20, 17, 15, 21 Use 5 per cent level of significance.
Explain briefly the important parametric tests used in testing hypotheses with examples.
What is hypothesis? What are the assumptions and limitations of hypothesis testing?
Define the term 'hypotheses'. Explain the procedure involved in testing hypothesis.
What is hypothesis? How do you classify them? What are the essentials of good hypothesis?
Whatiscriticalvalue?
What is level of significance?
Wha t is type I and type II error?
What is X2 test?
What is F test?
What is Z test?S. What is t test?
What is alternative hypothesis?
What is null hypothesis?
What is hypothesiS?
What is Conjoint Analysis? What are its merits and limits?11 . What is Cluster Analysis? Where it is used profitably?
What is Discriminant analysis? What purposes are served by it? Discuss merits and limits.
What is Factor analysis? What are its aims and assumptions? Discuss merits and limits.
What are the measures of dispersal? Why they are used?
What are measures of Central tendency? Where they are used?
What is Multivariative analysis? What techniques are used in it?
What is Bivariative analysis? What techniques are used profitably in it?
What is Univariative analysis? What techniques are used in it?
What are different techniques of data analysis?
What is data analysis? What are its requisites? Explain the procedure involved in it.

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Marketing Research 1st Edition C.N. Sontakki - Solutions

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