Media Today Mass Communication In A Converging World 5th Edition Joseph Turow - Solutions

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Identify an inoculation threat.
Discuss how individuals might resist being persuaded using an inoculation approach.
Describe how the interplay of attitudes, normative beliefs, and perceived behavioral control is critical in persuading people to change their behavior.
Articulate how the theory of reasoned action was extended to form the theory of planned behavior.
Explain why changing a target's attitude is not enough to influence behavioral change..
Discuss the importance of behavioral intention and its relationship to influencing behavior.
Analyze the effectiveness of persuasive messages by determining which route, arguments, or peripheral cues were used.
Give examples for each of the seven peripheral cues.
Differentiate between types of peripheral cues: strong, neutral, and weak.
Differentiate between types of elaborated arguments: strong, neutral, and weak.
Describe the central and peripheral routes to persuasion and discuss when a communicator should use each route.
Explain the importance of audience analysis prior to creating a persuasive message.
Describe the relationship between attitudes and influence.
To what extent did Mark and Yushiko recognize the other's face needs during the conflict? What conflict strategies did they use? Were the strategies consistent with the predictions of face negotiation theory?
Relate AUM's seven predictors of anxiety and uncertainty to the case. Which predictors seem to be the greatest contributors to the problem at Granovetter Church? How might Gudykunst advise both Mark and Yushiko so they can engage in more mindful communication?
Did either Yushiko or Mark ever accommodate? How? With what effect?
How might the troubles with the tourism company be explained by Hofstede's dimensions of culture? Make sure to look at both Japanese and American cultures.
Which theory alone seems to provide the "best" explanation for the situation? Why do you believe this to be the case? What situations might surface that would make a different theory or theories better at explaining the situation? How could you combine several theories to make for an even
What private information and privacy rules exist in this story? How did Lily and Mia develop boundary coordination to separate their work and personal lives? What boundary turbulence does Lily experience?
Identify the internal and external dialectics that appear in the story. What strategies were used to manage these tensions? What strategies might have been better?
Use SET to assess the rewards and costs associated with the friendship. Then predict whether _ or not Mia and Lily will remain good friends if Mia is terminated. What conditions, if any, would change your prediction?
Explain Lily's face needs and how they have shifted throughout the case. Did she follow PT's predictions when initially confronted by Mia? Use PT to explain Lily's interaction with Ben.
Compare and contrast and apply major theoretical approaches to interpersonal communication.
Explain and apply privacy rule criteria so as to evaluate decisions about whether or not to reveal private information.
Describe the possible tensions between privacy and disclosure.
Apply and evaluate the effectiveness of the four primary strategies used to manage internal and external dialectics.
Define what is meant by a "dialectical tension."
Convey the dialectical philosophy that relationships are in constant flux.
Describe the assumptions associated with the dialectical perspective.
Identify various relational alternatives so as to determine the comparison level of alternatives.
Recognize expectations associated with various relationships so as to determine the comparison level.
Identify possible rewards and costs in various relationships so as to determine the outcome value.
Define the minimax principle as it applies to relationships.
Evaluate the appropriateness of FTAS by considering how power, risk, and prestige influence politeness.
Apply and evaluate the appropriateness of the five strategies for engaging in FTAs.
Articulate how corrective facework can be used to mitigate FTAs.
Identify examples of positive face, negative face, and FTAs.
Describe the potential tension between maintaining positive face and maintaining negative face.
Articulate the relationship between face and politeness.
Explain the key concepts associated with face (including face, facework, corrective facework, positive face, negative face, and face-threatening acts or FTAs).
Define interpersonal communication and state its importance in everyday interactions.
Which theory seems to explain the situation “better” than the others? Why do you believe this to be the case? Are there other theories or a combination of theories that might explain what happened more fully?
Assess the extent to which the axioms are present in the case. Do you believe generational variations might have played a role in the misunderstanding? Why or why not?
What message design logic does Lt. Meyers appear to rely on? What about Suzanne? How about MSGT Robinson? Using Table 4.2 identifying forms of miscommunication due to MDL, analyze what might have happened.
Discuss Lt. Meyers, Suzanne, and SSGT Lakey in terms of emotional intelligence. How do they fare on each of the four branches?
How might social role stereotypes explain the interaction? Is there any evidence of descriptive or prescriptive prejudices?
Compare and contrast major theoretical approaches to individual and social approaches to communication.
Summarize major theoretical approaches to individual and social approaches to communication.
Apply the axioms of the interactional perspective to generational conflicts in the workplace.
Summarize the differences between the values and behaviors of the five U.S. generations.
Use the axioms of the interactional perspective to analyze a communication interaction.
Distinguish the three message design logics.
Identify the components of emotional intelligence.
Summarize research investigating the perceptions and realities of sex differences in communication.
Explain the double bind facing women who are leaders.
Describe descriptive and prescriptive prejudices.
Compare and contrast communal qualities and agentic qualities and ascertain how these quali- ties are associated with social roles.
Explain the differences between sex and gender.
Summarize a communibiological approach to communication.
Articulate what a standpoint is and how it influences communication.
Describe some of the characteristics of a nature and a nurture approach to communication.
Which theory alone seems to provide the “best” explanation for the situation? Why do you believe this to be the case? What situations might surface that would make a different theory or theories better at explaining the situation? How could you combine several theories to make for an even
Do you believe Julie experiences any cognitive dissonance about Marissa’s complaints? Why or why not? What about Marissa? Do you see any evidence that either has engaged in selective attention, selective exposure, selective interpretation, or selective retention?
Using examples for each of EVT's core components (expectancy, violation valence, and communicator reward valence), what does EVT explain about Julie's reaction to Pat? Then, think about it from Pat's perspective. What does EVT explain about Pat's reaction to Julie “gossiping” with Marissa?
Julie is fairly new to the organization. What strategies has she used to reduce her uncertainty about Pat? Marissa?
What attributions has Julie made about Marissa's complaints? Make sure to include information about consensus, consistency, distinctiveness, and controllability.
In what ways do you think EET should change or grow in the future? Be specific in detailing how it might change and why it should change in that manner.
Is EET social scientific or humanistic? Provide details from the information in Chapter 1 and this chapter to support your case.
Which research method was used to test the theory? Is this the appropriate method? Why or why not?
What type of research (primary or secondary) was used in the development of EET? Was this a good choice?
Based on what you read in Chapter 1 and the additional information just provided, was EET developed using an inductive or a deductive theory development process? Why?
Video game addiction is considered a diagnosable and serious psychological condition in several countries. Do you agree that this is a serious problem? Why or why not?
Are you concerned about being tracked by marketers while you use digital devices? Why or why not?
Where do you stand on the issue of video game violence?Why?
Some observers have commented that parents in some families feel like immigrants to the United States when the family brings computers and gaming platforms into the home for the first time. That is because, as in immigrant families, the children often “speak the language”better than the parents
To what extent is media convergence already part of your everyday life?
Some critics claim that too much violence, sex, and stereotyping pervade television programming, and they also claim that these representations negatively influence audiences, particularly children. What do you think of these claims? Do you agree or disagree? Why or why not?
Much research goes into defining audiences and determining their viewing habits, so much so that some critics claim, “Audiences are not real things. They are constructed by media firms.” What do you think this statement means? Do you agree with it? Why or why not?
Check out the evening broadcasting schedule for your local ABC, NBC, CBS, or Fox station. Do you see any of the tactics described in this chapter in use, such as lead-ins, lead-outs, and hammocks? Do you think the network’s choices are effective? Why or why not?
What advantages does the making of Hollywood films for a global audience offer to the industry? What advantages, if any, might these products offer global audiences?What limitations are there in assuming that global cultures are fading in light of this content?
A key criticism of the motion picture industry is that much of its content is derivative—stemming from comic books, books, television, and so on—and is stretched into too many sequels. Why do you think the industry relies on these sequels so much? Do you think the industry would be better off
What do you think of the industry assertion that U.S. audiences will not attend foreign films with either dubbing or subtitling? Do you agree with their practice of avoiding these kinds of films? Why or why not?
Look around your home, your favorite hangouts, and your media devices. In what ways has movie industry content made its way into those spaces? Does this realization surprise you? Why or why not?
Let’s say more and more Americans started taking mass transit to and from work. How would that affect terrestrial radio, and what (if anything) could radio stations do about it?
Unlike television or film, radio is still often considered a“local” medium that emphasizes reaching “local” audiences.How do the stations in your area establish themselves as part of the local community? Are their methods effective? Why or why not?
Say you have the chance to develop a radio station’s format in your area. Who would be your target audience and why? What music would you use to attract them and why?
With websites such as Pandora now becoming available in cars, how do you think terrestrial radio might be affected? How might terrestrial radio respond to these new developments?
Walmart is one of the largest retailers for music in the country, and often its decisions impact entire industries.Do you think Walmart is right in refusing to stock albums with lyrics it considers potentially offensive to some of its customers? Why or why not?
If you were a member of an aspiring rock band, what are some ways in which you might generate publicity for your band? Would you want to work with a label? Why or why not?
Earlier in the chapter, we mentioned that sales of vinyl records have seen a slight increase recently. Why do you think people would be returning to buying records? Who do you think the buyers might be and why?
Do you think that the recording industry is making too big a deal of illegal downloading, or do you think the industry is within its rights to sue people as it did? Why or why not? What might be some alternatives the industry could offer to help prevent this illegal downloading?
Walmart is one of the largest retailers for music in the country, and often its decisions impact entire industries.Do you think Walmart is right in refusing to stock albums with lyrics it considers potentially offensive to some of its customers? Why or why not?
If you were a member of an aspiring rock band, what are some ways in which you might generate publicity for your band? Would you want to work with a label? Why or why not?
Earlier in the chapter, we mentioned that sales of vinyl records have seen a slight increase recently. Why do you think people would be returning to buying records? Who do you think the buyers might be and why?
Do you think that the recording industry is making too big a deal of illegal downloading, or do you think the industry is within its rights to sue people as it did? Why or why not? What might be some alternatives the industry could offer to help prevent this illegal downloading?
Why do you think the conflict between “church” and“state” is more pronounced in major magazine companies today than in the past? Do you think the blurring of these lines poses a problem? Why or why not?
Several magazines described throughout this chapter have positioned themselves as brands in particular ways. Considering today’s converged media environment, what advantages does this branding offer when magazines bring content to other media such as the internet, television, and radio?
Magazines increasingly need to be specialized, with a clear sense of the audience they want to reach, the topics they want to cover, and the personality (i.e., attitude and viewpoints) they want to present if they are to remain competitive in their industry. Why do you think magazines need to make
You are the editor of a women’s magazine, which is having a hard time selling ads. Cigarette companies are offering to buy full-page sponsorships. Should you accept the ads? Should you run articles about the dangers of smoking if you know your major sponsors might leave?What would you do? Why?
Consider your own use of print and online magazines.Based on your experiences, what advantages does the online edition present over the print edition? How do you think these advantages pose a threat to the print edition?Do you think this relationship might change in the future?

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Media Today Mass Communication In A Converging World 5th Edition Joseph Turow - Solutions

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