Media Today An Introduction To Mass Communication 3rd Edition Joseph Turow - Solutions

If public relations activities are likely to be more believable to
“As media increasingly become digital and interactive, advertising, PR and marketing communications of various kinds will be used to follow individuals wherever they go and send them tailored messages.” Do you agree that this can happen? Is it something to worry about? Why or why not?
Do you agree with the argument that placing persuasive messages into entertainment, information, or news programs without telling the audience is akin to lying? Why or why not?
“Product placement is a harmless way to pay for a TV program, a movie, or some other form of media content.” Do you agree with this statement? Why or why not?
Discuss concerns that media critics have about the persuasion industries
Explain how public relations, advertising, and other persuasion activities are coming together to produce integrated marketing communication
Analyze the nine areas of the public relations industry
Sketch the development of the public relations industry
To what extend can you see market segmentation in the media that you use?
To what extent is it possible for parents to shield their children from commercialism?Do you agree that shielding them is a good idea?
How would you have responded to Jamie Kellner of Turner Broadcasting when he said that audiences have a responsibility to view ads?
Do you agree with the notion that advertising provides a “hidden curriculum”?Why or why not?
What does it mean to say that advertisers create portraits of America?
Why do some advertising critics dislike cross-platform deals by media conglomerates?
Explain positioning and its relation to segmentation.
Why would a company hire more than one ad agency to promote the same product?
Explain the debate between advertising’s critics and defenders about the industry’s role in spreading commercialism and the decline of democratic participation
Discuss branding and positioning and explain their importance to advertisers
Analyze the process of producing and creating ads
Describe various types of advertising agencies and how they differ
Sketch the history of advertising in the United States
If you were a parent of a ten-year-old, would you filter that child’s web content?What if you were a parent of a fifteen-year-old?
Where do you stand on the issue of net neutrality? Why?
Some observers have commented that parents in some families feel like immigrants to the United States when the family brings computers into the home for the first time. That is because, as in immigrant families, the children often“speak the language” better than the parents do. Did your
To what extent is media convergence already part of your everyday life?
Chart major social controversies surrounding the Internet and video games
Sketch the production, distribution and exhibition of video games
Describe video game genres
Discuss business models in the online world
Explain the workings of the Internet industry
Sketch the development of the computer, the Internet, the Web and video games
Explain the ways advertisers have become involved in the Internet and in video games.
To what extent do the major video-game genres relate to genres that also exist on other media?
What is the ESRB ratings system? Explain why some critics argue that it isn’t working.
Some people say that hyperlinks lie at the center of activities of the World Wide Web. What do they mean?
Where do you stand with regard to critics of TV who say that violence, sex, and stereotypes are problems on the small screen?
“Audiences are not real things. They are constructed by media firms.” What do you think this statement means? Do you agree with it? Why or why not?
What program scheduling strategies can you note on yesterday evening’s broadcast network television schedule?
Describe the C3 TV ratings system.
How many types of television distribution now exist?
Think about ideas you might have for a new television series. What steps would you need to follow to get your series on the air?
What is meant by “the golden age” of television?
Describe the issues facing the TV industry and society in a rapidly changing TV world
Identify the ways in which broadcasters, cable companies, and satellite companies produce, distribute, and exhibit programming
Name and describe the different types of cable and satellite services
Explain the role of advertisers in these three forms of television
Compare and contrast broadcast, cable, and satellite television
If the major U.S. movie companies make more money distributing their product outside theaters than in them, why is theatrical distribution so important?
In what ways are movie theaters at risk of losing audiences as a result of the growth of video and DVD rentals and sales, pay-per-view and cable showings, video on demand, and other venues?
Why can it be said that the B movie part of Hollywood migrated to television?
Compare the ways that the earliest movie firms and the ones started by immigrants tried to keep control over the movie business.
To what extent do you agree or disagree with the argument that Hollywood is a major instrument of American cultural colonialism?
Support or refute the following statement: Hollywood movie companies should take risks in producing a more stylistically diverse set of films, instead of producing films that simply use the formulas audiences want.
Do you agree that the export of Hollywood movies crowds out or taints foreign cultures? Why or why not?
How big an impact do you think the movie industry has on American pop culture?
Determine where you stand on issues involving the impact of the American movie industry on world culture
Explain the impact of new technologies and globalization on the movie industry
Analyze the relationship between movie distributors and theaters
Describe how movies are financed, and how they make money through various exhibition arrangements
Analyze the production, distribution, and exhibition processes for theatrical motion pictures in the United States and recognize the major players in each realm
Explain the history of movies in the United States and how it affects the industry today
Let’s say more and more Americans started taking mass transit to and from work. How would that affect terrestrial radio, and what (if anything) could radio stations do about it?
How important do you think “localism” should be in radio? How would you describe what it should mean?
If you had the power to recreate the formats of radio stations in your area, how would you do it?
In what ways do you think new technologies will affect traditional radio?
What changes in technologies suggest that this situation might change?
Why hasn’t Internet radio taken more of traditional radio’s audience?
What impact does consolidation have, according to media critics?
What are ways in which radio stations deal with poor ratings?
How do radio stations know who their listeners are?
What methods do stations use to signal their formats to listeners?
Discuss ways in which new digital technologies are challenging traditional radio
Critically examine the issues surrounding the consolidation of radio station ownership
Detail the role of market research in the radio industry
Explain the relationship between advertising and programming
Analyze through history why the radio industry is arranged the way it is
Why is the U.S. government interested in helping the recording industry fight piracy outside the United States?
Consider the following statement: “For a singer trying to establish herself, being signed by a major label is both a blessing and a curse.” Explain why someone might make this claim.
Who in the recording industry needs to know the personalities of particular labels? As a consumer, do you feel that it is important to look at the labels of recordings you buy? Why or why not?
How does the phrase “think globally; act locally” apply to the recording industry?To what extent does it apply to other media industries you have studied so far?
Do you think the RIAA is ethically correct in suing individuals—not companies—who share lots of music illegally online? Explain your viewpoint.
If you were a member of an aspiring rock band, what vehicles might you use to get your band known? Would you want to work with a label? Why or why not?
Based on your experience and the experience of your friends, do you think that music CDs have a future? Why or why not?
Where do you stand about the ethics of downloading copyrighted music off the Web without getting permission from the copyright holders? Explain your viewpoint.
Decide where you stand on the major controversies facing the recording industry today
Recognize the promotional techniques used by record labels to push sales
Explain the ways in which artists and labels turn profits
Explain how a recording is developed—from the time an artist creates a song to the time the recording ends up in your CD collection
Sketch the history of the recording industry from the standpoint of its relation to technological and social change
Why is conflict between “church” and “state” more pronounced in major magazine companies today than in the past?
What does it mean to say that publishers believe they need to treat their magazines as brands?
“Magazines increasingly need to be specialized with a clear sense of audience they want to reach, the topics they want to cover, and the personality (that is, attitude and viewpoints) they want to present if they are to remain competitive in their industry.” Why?
Describe benefits and drawbacks of controlled-circulation and paidcirculation magazines.
Why did magazines such as Coronet and The Saturday Evening Post stop publishing in the 1950s and 1960s despite high circulation numbers?
Why did President Theodore Roosevelt use the term muckrakers to describe the investigative magazine writers of his day? By using the term, did he mean to compliment or disparage them?
You are the editor of a women’s magazine, which is having a hard time selling ads. Cigarette companies are offering to buy full page ROB sponsorships.Should you accept the ads? Should you run articles about the dangers of smoking if you know your major sponsors might leave? What would you do? Why?
Based upon your own use of print magazines and Internet resources, in what ways does the Internet present a significant threat to the print magazine industry at this time? How might you see this changing in the future?
Make a case for the argument that comic books are not magazines.
Analyze critics’ concerns regarding the influence of industry ownership and advertising
List the risks and barriers involved in launching a new magazine

Showing 300 - 400 of 583

Media Today An Introduction To Mass Communication 3rd Edition Joseph Turow - Solutions

Step by Step Answers