Media Today An Introduction To Mass Communication 3rd Edition Joseph Turow - Solutions

Explain the view that magazines are brands that need to follow their readers
Describe the physical and digital production, distribution, and exhibition of different types of magazines
Sketch a history of magazines and the importance of knowing it
Do you agree with those who argue that localism—even hyper-localism—is the way for newspapers to remain relevant and profitable in an age of so many information sources? Why or why not?
If you or some friends do not read a newspaper or visit a newspaper site, what would it take to encourage you (or them) to do that? Are the steps the industry is taking persuasive?
From what you have read and see around you, how pessimistic or optimistic are you about the newspaper’s future? Why?
What relevance does the history of newspapers have to understanding the current situation of the newspaper?
What are the arguments of people who believe that printed papers are doomed to disappear, and those who disagree with them?
When might a newspaper want total market coverage, and when might it want to carry out segmentation?
What effects can advertising have on the production, distribution, and exhibition of a newspaper?
What are some similarities and differences between daily and weekly newspapers?
Why is the penny press important to the development of the contemporary U.S. newspaper?
Do you agree with those who argue that localism—even hyper-localism—is the way for newspapers to remain relevant and profitable in an age of so many information sources? Why or why not?
If you or some friends do not read a newspaper or visit a newspaper site, what would it take to encourage you (or them) to do that? Are the steps the industry is taking persuasive?
From what you have read and see around you, how pessimistic or optimistic are you about the newspaper’s future? Why?
What relevance does the history of newspapers have to understanding the current situation of the newspaper?
Apply your media literacy skills to evaluate the newspaper industry and its impact on your everyday life
Describe the ways that newspapers have begun to reach out to audiences through digital technologies, on the Internet and elsewhere
Recognize and discuss the challenges faced by the newspaper industry today and some approaches to dealing with them
Explain the production, distribution, and exhibition processes of various types of newspapers
Describe key developments in U.S. newspaper history
If you were working in book publishing, what career would you choose? Why?
In what ways is the book publishing industry contributing to the digital media environment?
What ethical issues relating to book publishing concern you the most? Why?
What segments of the book industry will gain, and which ones will lose, if a large number of people start using digital book readers? (Hint: consider the suppliers of paper.)
What are the threats to variety and diversity in the book industry? Do you think people who worry about such threats exaggerate the problem? Why or why not?
What are the major differences between large bookstore chains and the independents?
What are some of the strategies that publishers use to try to reduce the risk of failure?
How do nonfiction consumer books differ from college texts?
What were the initial reasons for a copyright law in England?
Realize and evaluate the effects of new digital technologies on the book-publishing industry
Explain the roles of production, distribution, and exhibition as they pertain to the book-publishing industry
Analyze ethical pitfalls that are present in the book-publishing industry
Differentiate among the different types of books within the book-publishing industry
Consider today’s books in terms of the development of books over the centuries
If you were a school-supplies advertiser, would you be concerned about using MySpace for reaching tweens and teens? Why or why not?
The next time you go to the movies, keep track of the number of product placements you see. To what extent do you think the placements give you a clue about the producer’s intended audience?
How much of your media time in a typical day do you spend with material produced by Time Warner, Disney, Viacom, CBS, News Corporation, Sony, NBC-Universal and Comcast? Try to keep track of what media you use and what companies own them. It isn’t easy keeping track, and you may find it difficult
How would you respond to the remark, “Google’s business is search”?
Why are some social critics upset with media conglomerates?
Why are conglomerates increasingly concerned with moving their products globally as well as within their home countries?
How is Google different from these media conglomerates?
In what ways are the News Corporation and Disney corporate strategies similar?In what ways are they different?
Harness your media literacy skills in order to develop your own critical view of cross-media activities and their impact on society and on individuals
Recognize and understand the three main operating strategies of Google
Recognize and understand the three main operating strategies of The Walt Disney Company
Recognize and understand the three main operating strategies of News Corporation
Examine and evaluate other large media firms to better understand their scope and power
Evaluate the core businesses of two contemporary media conglomerates—The Walt Disney Company and News Corporation—as well as the core business of Google, a large web-based corporation that is on the way to becoming a cross-media conglomerate
How much of the news, information, and entertainment that you receive from mass media on a daily basis does not come from mass media conglomerates?
Some business observers doubt that synergy is as helpful to a mass media conglomerate as its supporters believe. Argue for or against this view, bringing evidence to support your argument.
Can you think of methods that the major television networks could have used in their attempts to stop audience erosion?
In your opinion, which of the six trends described in this chapter is having the most impact on media today?
Using news as an example, explain the three criticisms of mass media conglomerates.Also, show how the criticisms are related to one another.
What does it mean for media companies to achieve “good share of mind”?Give an example, and explain why crossing media boundaries can help firms achieve good share of mind.
“The more marketers find a group attractive, the more they are prone to take that group apart to look for subgroups that have special features that attract them.” Explain this statement and give an example that is not mentioned in the chapter.
Over the years, the major television networks have tried to stop audience erosion, without much success. What are some of the ways in which they have tried to do that?
How is media fragmentation related to audience segmentation?
Harness your media literacy skills by taking a critical view of the six trends discussed in this chapter
Recognize the trend toward conglomeration in the mass media and evaluate its consequences
Recognize the trend toward globalization in the mass media and evaluate its consequences
Analyze and discuss the impact of digital convergence on media organizations and their consumers
Identify and explain the benefits and challenges of distributing products across media boundaries
Recognize and evaluate the audience segmentation strategies of media organizations
Analyze and discuss media fragmentation’s impact on media organizations and their consumers
Identify and discuss the six guiding trends shaping the world of mass media
Have you ever gotten angry at media portrayals? What, if anything, did you do about it? Do you think that you would go so far as to do what Jessica did?Why or why not? What realistic steps could you/did you take?
How do you think your ideas of romance have been shaped by movies and popular songs?
Scholars point out that the digital divide may show itself differently in relatively wealthy countries such as the United States and United Kingdom compared to poor countries such as Bangladesh or the Sudan. Using newspaper or magazine articles, bring some examples of such differences.
To what extent have you seen polysemy work when you and a friend go to the movies? Give an example.
Which of the perspectives on media effects do you find most interesting? Why?
In what ways, if at all, do practices like priming and agenda setting on the part of the media limit our perspectives on issues and events in the world?
What might a political economist like Robert McChesney or Ben Bagdikian say about the issue of television violence and children?
What kinds of educational effects might mass communication channels have on child and/or adult audiences?
In what ways do the early concerns of communication researchers—the ability of the media to communicate cultural values to diverse audiences, or the use of propaganda through the media to rally support for the positions of those in power—play out in the contemporary media environment?
Explain what is meant by the statement, “the best scholarly empirical research is guided by concepts.”
Analyze how being media literate with regard to mass media research and media effects gives you access to tools for understanding and evaluating the media’s presence and influence in your life
Recognize and discuss the purpose, practices, and theories of cultural studies approaches to mass media research
Recognize and discuss the purpose, practices, and theories of critical approaches to mass media research
Recognize the shift from mainstream approaches to mass media research to critical approaches
Evaluate and distinguish among the three main goals of mainstream approaches to mass media research
Recognize and discuss the purpose, practices, and theories of the mainstream approaches to mass media research
Identify and explain what mass media research is as a practice, how it is conducted, and the ways in which it can be evaluated
If it were up to you, would you reinstate the Fairness doctrine? Why or why not?
The Children’s Online Privacy Protection Act (COPPA) requires websites to get parents’ permission if they want to get identifiable personal information(for example, full name, email address, phone number) from children under age thirteen. When the bill was first introduced to Congress, many
If you were a judge in a murder trial, would you allow cameras into your courtroom?Why or why not?
Why do you think many people get upset about the burning of books? Can you find modern counterparts to the Nazi book burnings?
“Media laws and regulations can be seen as a way to formally enforce agreedupon norms of behavior by government officials with respect to media practitioners and by media practitioners with respect to the government and the society as a whole.” Explain this statement and bring two examples to
What does it mean to say that using part of a copyright work is fair use because the use is transformative?
From a legal standpoint, what is the difference between obscenity and pornography?
How has the meaning of “the press” in the First Amendment changed over the course of U.S. history?
In what way do the authoritarian and libertarian philosophies of media systems represent opposing views of human nature?
Harness your media literacy skills in order to comprehend how media regulation affects you as a consumer
Identify and evaluate some modern ethical dilemmas facing media practitioners today
Explain the meaning, importance, and difficulties of applying and following basic ethical principles within mass media organizations
Discuss the ways in which media organizations practice self-regulation, both internally and externally
Analyze the struggle that exists between citizens and regulatory bodies in the search for information
Identify and describe the different types of media regulation
Explain the reasons for and the theories underlying media regulation
Think of a “subgenre” of entertainment that you particularly enjoy—horror movies, football films, workplace sitcoms, doctor shows, or some other one—and try to track examples of these on TV or in the movies over the past half century. (One resource to use is the Internet movie database,

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Media Today An Introduction To Mass Communication 3rd Edition Joseph Turow - Solutions

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