Media Today An Introduction To Mass Communication 3rd Edition Joseph Turow - Solutions

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Do you agree with those who argue that localism—even hyper-localism—is the way for newspapers to remain relevant and profitable in an age of so many information sources? Why or why not?
If you or some friends do not read a newspaper or visit a newspaper site, what would it take to encourage you(or them) to do that? Are the steps the industry is taking persuasive?
From what you have read and seen around you, how pessimistic or optimistic are you about the newspaper’s future. Why?
What relevance does the history of newspapers have to our understanding of the current situation of the newspaper?
If you worked in book publishing, what career would you choose? Why?
In what ways is the book publishing industry contributing to the digital media environment?
What ethical issues relating to book publishing concern you the most? Why?
What segments of the book industry will gain, and which ones will lose, if a large number of people start using digital book readers? (Hint: Consider the suppliers of paper.)
What are the threats to variety and diversity in the book industry? Do you think people who worry about such threats exaggerate the problem? Why or why not?
Many marketing executives contend that teenagers and young adults don’t worry much about the privacy of their data. The marketers say that as long as these individuals receive content and offers relevant to them, they don’t mind advertisers mining data about them. Do you think the executives’
Websites use cookies and other techniques to “personalize”your experience with them. In some cases, that personalization might mean offering you a lower price on a product, while offering someone else a higher price. Or it might mean offering one person a 20 percent discount while offering you
Under net neutrality, internet service providers would make no effort to restrict or promote your access to websites. Instead, they would deliver all sites to you equally without restriction. But what about websites that pose threats to certain populations, such as ones that promote human
Some journalists worry that user-generated content can hurt their livelihoods. Why do you think they would have this concern? Do you think the concern is justified? Do you think the audience for the content should be concerned about journalists’ worries?
The “packet-switching” technology of the internet does have advantages over standard telephone technology.Sometimes, though, when audio or video technology is sent via packets, the results can be distorted. (You might hear it sometimes when you use Skype.) Use the internet to explore this
The Children’s Online Privacy Protection Act (COPPA) requires websites to get parents’ permission if they want to get identifiable personal information (e.g., full name, e-mail address, phone number) from children under the age of 13. When the bill was first introduced to Congress, many privacy
We all grow up with different ideas of what is right and what is wrong, but we may not stop and think about these ideas as systems of ethics. If you were to get a job working as a reporter for your hometown newspaper, what ideas of right and wrong might you bring to the job?
The documentary This Film Is Not Yet Rated shows how the MPAA movie ratings are inconsistent from one film to another. For example, drug use might earn an R rating, but extreme violence might earn a PG-13 rating. Do you think the movie industry and other industries with internal review boards
One of the rules for determining obscenity states that the entire work must be deemed obscene and not just one sequence, scene, or image. Can you think of shorter parts of media texts you are familiar with that might be deemed obscene? How might it be difficult to label the entire television show
The opening of this chapter discussed SOPA and PIPA from the points of view of copyright holders and internet industries. If either or both of these bills had passed, how do you think they would have affected consumers?Would consumers have benefited from this legislation?Why or why not?
If you were in charge of placing GEICO ads online, where would you put them and why? What specific sites might you use? How would you balance social media against regular websites?
As you will see throughout this book, the internet has made significant impacts on all media industries and their audiences. What impacts do you see the internet having on advertising and publication relations activities?
What do you think of the idea that advertising has a“hidden curriculum”? In general what do you think advertising is trying to teach us? Do you think the curriculum is really that hidden?
Some critics claim that advertising to children is unethical.What might be some reasons that support their claim? Are there any counterarguments that advertisers might make?
How are freelancers an important part of media industries?
What do you think of the ideas of “objectivity” in print and on camera? Do you think those principles are enough?Can you think of any news examples from either medium that seem objective by these standards?
Are there any advantages for audiences in all this research?
After reading this chapter, what reasons can you find for why media industries spend so much time trying to learn more about their audiences? What advantages does that practice offer the industries?
In addition to media scholars, what other groups do you think might find these methods useful and why? What would they use these methods for?
Think of a question you might have about the media that could be studied through one of the approaches discussed in this chapter. What question would you want to explore? What approach would you use to explore it and why? What might you hope to find?
Media representations of violence get more and more violent as the decades go on. As these violent depictions increase and grow more intense, do you think that we still should be as concerned about their effects on adult populations as observers were in the 1930s? Why or why not?
Why do you think early media researchers were so concerned with the effects of propaganda? Do you think today’s audiences are less susceptible to propaganda’s influence because media are more prevalent now? Why or why not?
Look back to the comparisons of analog and digital media.What everyday tools depend on digital technologies in order to be useful or “cool”? Could these tools function as analog technologies? Why or why not?
What are some codes of acceptable behavior shown within the format you are considering?
Think about a television format with which you are familiar, such as a type of reality show, sports show, or situation comedy. What are basic features of this format?What are some other shows that also follow this format?What does the format allow? What are some of its limitations?
After reading about the different ways of approaching media literacy, how do you think you might apply them to your own media consumption? Do you think they might change how you “see” media? Why or why not?
Chart major social controversies surrounding video games
Sketch the production, distribution, and exhibition of video games
Sketch the development of video games
Describe the issues facing the TV industry and society in a rapidly changing TV world
Identify the ways in which broadcasters, cable companies, and satellite companies produce, distribute, and exhibit programming
Name and describe the different types of cable and satellite services
Explain the role of advertisers in these three forms of television
Consider the impact of American movie culture on world culture
Explain the impact of new technologies and globalization on the movie industry
Analyze the production, distribution, and exhibition processes for theatrical motion pictures in the United States and recognize the major players in each realm
Explain the history of movies in the United States and how it affects the industry today
Examine critically the issues surrounding the consolidation of radio station ownership
Detail the role of market research in the radio industry
Sketch the history of the radio industry
Decide where you stand on the major ethical issues facing the recording industry today
Explain the ways in which artists and recording companies make money
Explain how a recording is developed, from the time an artist creates a song to the time the recording ends up in your collection
Describe the enormous changes taking place in the industry as a result of digital technologies and convergence
Sketch the history of the recording industry
Analyze ethical issues regarding the influence advertising on magazine content
Explain the view that magazines are brands that need to follow their readers across a variety of converging platforms
Describe the physical and digital production, distribution, and exhibition of different types of magazines
Connect the importance of understanding magazine history to understanding magazines today
Apply your media literacy skills and ethical compass to evaluate activities of the newspaper industry and their impact on your everyday life
Describe the ways that newspapers have begun to reach out to audiences through digital technologies, on the internet and elsewhere
Recognize and discuss the challenges faced by the newspaper industry today and some approaches to dealing with them
Explain the production, distribution, and exhibition processes of various types of newspapers
Analyze ethical pitfalls present in the book publishing industry
Realize and evaluate the effects of new digital technologies on the book publishing industry
Explain the roles of production, distribution, and exhibition as they pertain to the book publishing industry
Differentiate among the different types of books within the book publishing industry
Understand today’s books in terms of the development of books over the centuries
Analyze concerns that observers hold about internet privacy issues
Describe be the internet industry, its relationship to convergence, and its impact on media organizations and their consumers
Understand the internet as a technology
Discuss the history of the internet and the devices that link to it
Harness your media literacy skills to comprehend how media regulation affects you as a consumer
Identify and evaluate ethical dilemmas facing media practitioners today
Discuss the ways in which media organizations self-regulate
Analyze the struggles between citizens and regulatory agencies in the search for information
Identify and describe the different types of media regulation
Explain the reasons for and the theories underlying media regulation
Discuss debates between critics and defenders of these businesses regarding topics such as commercialism, hidden persuasion, and targeting communication
Explain how advertising, public relations, and marketing communications relate to convergence and what that means for the media system
Analyze the process of producing and creating ads and public relations material
Describe the kinds of firms involved in these activities and what they do
Describe the roles that advertising, public relations, and marketing communications play in the media system
Harness your media literacy skills to evaluate what media forms mean to you as a media consumer
Explain the way media firms finance the production, distribution, and exhibition of media materials
Identify and discuss the process of producing, distributing, and exhibiting materials in mass media industries
Describe the primary genres of the materials created by various mass media industries
Harness your media literacy skills regarding media research and effects to understand and evaluate the media’s presence and influence in your life
Recognize and discuss the cultural studies approaches to mass media research
Recognize and discuss the critical approaches to mass media research
Recognize the shift from mainstream approaches to critical approaches
Recognize and discuss the mainstream approaches to mass media research
Identify and explain what mass media research is
Explain the meaning and importance of culture’s relationship with the mass media
Explain why an unorthodox definition of mass communication makes the term especially relevant in today’s media environment
Explain the differences between interpersonal communication and mass communication
Discuss what mass media convergence means and why it is important
If reporters have as negative a view of PR as they typically say they do, why is the use of public relations output so widespread?
Why and how might a company use event marketing with respect to video games? Can you discover a situation in which that took place?
Explain how the consumer marketing and media relations categories of public relations activities will often overlap.
Why would contemporary public-relations practitioners be more likely to invoke Edward Bernays than P. T. Barnum as a respected figure for their industry?

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Media Today An Introduction To Mass Communication 3rd Edition Joseph Turow - Solutions

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