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business
project management the managerial process
Exploring Web Marketing And Project Management 1st Edition Donald Emerick, Kimberlee Round - Solutions
(True/False) Client budget would affect the following:a. _____ Choice of operating systemb. _____ Choice of server hardware configurationc. _____ Programming flexibility
(True/False) Developers should consider the following issues when deciding where to host a web site.a. _____ The hosting cost is competitive with other Web hosting companies offering the same services.b. _____ The Web hosting company is running the middleware and operating system necessary to
How might you respond to a client who is constantly changing text and is unaware of the havoc this is causing for the production team?
If your client does need help writing the Web site, how should your firm respond?2)
(True/False) The Web firm should involve itself ina. _____ Writing contentb. _____ Editing contentc. _____ Proofing content
(True/False) The following writing techniques can work well on the Web:a. _____ Exciting advertising and promotional messagesb. _____ Friendly, casual tonec. _____ Use of headlines 2)
The following multimedia features are cross-platform:a. _____ Flashb. _____ Shockwavec. _____ Quick-time movies
(True/False) If you are working remotely and cannot meet with the client face to face, which of the following is the best option for communicating with the client?a. _____ E-mailb. _____ Bulletin board on the project tracking sitec. _____ Regularly scheduled conference calls 3)
(True/False) A creative spec addresses the following issues:a. _____ Written copy for the Web siteb. _____ Web site marketing messagesc. _____ Client's concerns about moving the project forward 2)
Define a budget amount so a range of solutions can be considered. What is the roll-out sequence? When must the program be finished?
What are the mandatory items that need to go into the site?
How do we want our viewer to react? What would be the ideal response?
Sometimes referred to as the "target consumer," this group can be described by age, profession, geographic location, or attitude.
What is your brand personality? Examples: Professional, exciting, irreverent, humorous, outrageous, etc.
(True/False) When there is a difference in opinion about whether a certain creative direction was authorized by the client, the project manager can refer to thea. _____ Creative interviewb. _____ Web site storyboardc. _____ Graphic artist
(True/False) Creative development can be difficult becausea. _____ Clients' requirements can be vague due to the subjective nature of evaluating artwork.b. _____ Subliminal messages are so difficult to convey on the Web.c. _____ Most graphic designers want to create Web sites their own way.2)
You have ten keywords to use to organize your company's information.What would they be?
Are you interested in attracting impulse buyers or long-time clientele?
Do you like a casual, edgy, classic, conservative, or contemporary image?
Picture having thirty seconds to introduce your company; what do you want the potential customer to know?
If the visitor has ten seconds to get to know this company, what would the client wish the message to be?
What sort of navigation will best present the products? Which products do they wish to push?
What themes do they wish to emphasize? An example might be "Large enough to have a wide inventory, small enough to know you." Or perhaps they wish to make no reference to smaller size at all. "We are a big Corporate Entity�TRUST US!"
Of the Web sites maintained by large corporations in this industry, which does the client feel are most effective from a graphic and content perspective?
To add credibility, what kinds of informational resources are available to them? Would they feel comfortable writing white papers and press releases and including them on their Web site, just as a large corporate entity might do?
Describe a Web project in which a full-blown project specification might not be cost-effective to develop. If a project specification was not written, how would you assure that the client's expectations and the project team's vision were in agreement?
Many Web firms start out with sole-proprietor status. Later, they incorporate.What are the reasons that most businesses incorporate? What shift in project requirements might cause a Web firm to incorporate?3)
Determine your own bidding personality. Do you think that you'd have a tendency to overbid or underbid Web projects? Why? You can do this by locating a Web site with which you are aware of the budget (use the Disability News site if there is no other). Knowing what you do now, how would you have
(True/False) A significant hidden cost that many project managers can tend to forget about isa. _____ Bringing the clients out to lunchb. _____ Administrative costsc. _____ Their own salary (project management costs)
(True/False) A project specificationa. _____ can double as a business planb. _____ defines the scope of workc. _____ defines the billing schedule 2)
Which of the following items belongs in the initial work order?a. _____ Colors to be incorporated into the siteb. _____ Schedule of paymentc. _____ Identification of Web site hosting company
Which project seems to hold the most liability for the Web firm?a. _____ An on-line banking Web siteb. _____ A Web site which offers financial/stock advicec. _____ An on-line book store 2)
(True/False) When bidding a project, a project manager is like aa. _____ Real estate brokerb. _____ Internet consultantc. _____ Lawyer
(True/False) Which project(s) seems fairly safe to flat bid?a. _____ Potential client presents highly defined specifications, although the business is a start-up and seems a bit disorganizedb. _____ Established business is a little vague on its Web site requirements but is having consulting work
Which process do you find most comfortable for you (writing, artistic, marketing, and technical) and which most difficult? How do you think this could impact on your role as a project manager?
Describe the impact a dysfunctional project team might have on project.Comment on communication and production issues. How might you troubleshoot these issues if you were project manager?2)
Conflicts within the team always slow down the process of building a Web site.a. _____ Trueb. _____ False
A project manager should be aware of any and all conflicts within the teama. _____ Trueb. _____ False 2)
What kinds of documentation might help you to track what has been agreed upon by both the client and the developer?
How would you manage a situation in which the client begins bringing up definition/analysis issues while the project is in the production phase?
Which of the following phases does the project manager not play a major role in?a. ______ Estimatingb. ______ Analysisc. ______ Designd. ______ Productione. ______ All of the above
How do you see the project manager's role in the development of a Web site?Which of the following is he or she most similar to?a. ______ A coordinatorb. ______ A negotiatorc. ______ A team advisord. ______ An administrative assistante. ______ A multidisciplinary Web developer 2)
Which of the following marketing tasks would require creative input:a. _____ Banner advertising on major search enginesb. _____ Keyword identificationc. _____ Exchange of links with noncompetitive Web sitesd. _____ Identifying paid-for links with city- and industry-related guides(e.g.,
Which of the following creative tasks would need technical input:a. _____ Large animation on the front pageb. _____ Buttons that change when the pointer is put over themc. _____ Inclusion of company logod. _____ Embedding of multimedia objectse. _____ Inclusion of sales versus product information 2)
Which of the following scenarios could cause a contractor to stop work in the construction industry:a. _____ Rainy weatherb. _____ Server hard drive crashc. _____ Nonremittance of scheduled paymentd. _____ Sick employeese. _____ Labor strike
Which of the following scenarios could cause a contractor to stop work in the software development environment:a. _____ Rainy weatherb. _____ Server hard drive crashc. _____ Nonremittance of scheduled paymentd. _____ Sick employeese. _____ Labor strike 2)
Which of the following would be a goal of the contractor?a. _____ Getting the project completed for the least amount of moneyb. _____ Making the Web site launch datec. _____ Determining a schedule of paymentd. _____ Incorporating existing company branding (i.e., logos)
Which of the following would be a goal of the client?a. _____ Getting the project completed for the least amount of moneyb. _____ Making the Web site launch datec. _____ Determining a schedule of paymentd. _____ Incorporating existing company branding (i.e., logos)2)
Do a search engine search on your Web site (or another one) and evaluate the results. How can you use those results to see if a competitor is infringing on a copyrighted or trademarked property?
Are there any other legal issues that should be covered for your Web site (check the Amazon.com Web site's example to see the kinds of things that might need to be covered)?4)
Develop a legal statement for your Web site covering the copyright issues to put on each page of your Web site.3)
How does your contract define the completion of the Web site? When do you know you are done?2)
You cannot use someone's trademark on the visible part of your Web site, but using a competitor's name or the words comprising their trademark is appropriate for key word Meta tags.a. _____ Trueb. _____ False 1)
It is acceptable to borrow content off the Web for your Web site, for two of the following reasons:a. _____ You have permission to use the content, in writing, from the copyright owner.b. _____ You know that exactly the same content has been used by other Web sites.c. _____ You have researched the
No permission is needed to use the Coca Cola trademark to add color to your company's Web site.a. _____ Trueb. _____ False 5)
If you own a trademark, you must protect it to keep it valid.a. _____ Trueb. _____ False 4)
An employee, in the normal course of doing his or her job, creates a document. Who owns the copyright to that document?a. _____ Work created by employees cannot be copyrighted, so no one owns it.b. _____ The employee always owns the copyright for his or her creation.c. _____ The employer always
It is illegal to link to another Web site without the permission of that site.a. _____ Trueb. _____ False 2)
A client may cancel a contracta. _____ Whenever they want to cancel.b. _____ After the proposal is made, but before it is accepted.c. _____ According to whatever is written in the contract about the client's ability to cancel.d. _____ After the contract is signed, but before work has started.e.
You may withdraw an offera. _____ After it is made, but before it is accepted.b. _____ After the contract is signed, but before work has started.c. _____ After it is made and accepted.d. _____ If they have not accepted it within 30 days of their receipt of the proposal.e. _____ Whenever you want to
Which are two reasons to use a written and signed contract in a Web development project?a. _____ Attorneys need the business.b. _____ It should document the requirements, responsibilities, and price of the project.c. _____ If anything goes wrong, it can help clarify the situation.d. _____ It is
Consider measurement options for your effort. What information will you retrieve from server logs? What information will be captured to profile end users?
Identify linking options. Are shared linking options available? How will you utilize paid banner advertisement?4)
Identify on-line promotional activities. Is it necessary to play the search engine games, or will submission efforts be enough to promote your site?3)
Identify what audience you need to inform of your effort. How will you promote the effort using traditional media channels?2)
The best kind of information for measuring Internet communication is captured from what methods?a. _____ Reading server usage files and reportsb. _____ Tracking cookies and building profilesc. _____ Reviewing information captured from direct communication with end usersd. _____ None of these 1)
Cookies can identify the end user of a PC being tracked.a. _____ Trueb. _____ False 4)
Link histories and referring pages provide what information?a. _____ The software in use by clientsb. _____ The record of a visitor's travel through a presentationc. _____ A record of a link provided by an on-line promotional effortd. _____ Both b and c 3)
Traffic reports from a Web server are useful for gauging what?a. _____ The software packages in use by clientsb. _____ Success of a promotional effortc. _____ The use of color on a Web sited. _____ All of thesee. _____ None of these 2)
How are banner ads similar to space advertisements?a. _____ They provide promotion for a Web site or product.b. _____ They are paid for by the advertiser.c. _____ They are placed on Web sites that have a targeted audience wanted by the advertiser.d. _____ None of thesee. _____ All of these
How do directories receive suggestions for Web site listings?a. _____ They use automated software to search the Web.b. _____ They solicit input from focus groups.c. _____ Sites are submitted by Web communicators and submission services.d. _____ Anonymous letters 4)
How do you win the search engine game?a. _____ By receiving a check in the mailb. _____ By receiving a high position in search engine resultsc. _____ By buying a lot of banner adsd. _____ By answering your door and seeing Ed McMahon 3)
What is the best way to use traditional media to promote a Web presence?a. _____ Create cool TV ads that win advertising awards.b. _____ Take out space ads in the local paper.c. _____ Hire expensive PR people to shmooze for you.d. _____ Utilize the appropriate media to reach your target audience
Consider how your site engages and presents to its audience, making it a good Web site. Why will your site be sticky for its audience?
What branding elements may be included in the presentation?5)
Decide how text and visuals can be used in the creative presentation to fit the creative theme. Which will play a bigger role?
Develop a creative theme utilizing a look and feel that appeals to the target audience. What is the single sentence that describes your big idea?3)
Brainstorm connections between your audience and the solutions that the organization provides to its targeted audience. What connections exist that can be used to develop a creative strategy?2)
Stickiness describes keeping end users engaged at a Web site.a. _____ Trueb. _____ False)
An ugly Web site may look bad but still deliver appropriate communication exchanges for the target audience.a. _____ Trueb. _____ False 4)
A bad Web site has which traits?a. _____ Engaging presentationb. _____ Appropriate information and communicationc. _____ Stickinessd. _____ All of thesee. _____ None of these 3)
A good Web site has which traits?a. _____ Engaging presentationb. _____ Appropriate information and communicationc. _____ Stickinessd. _____ All of thesee. _____ None of these 2)
Repurposed material could include which?a. _____ Logos and branding elementsb. _____ Materials developed for distribution in other mediac. _____ Product images and informationd. _____ None of thesee. _____ All of these
Large amounts of text should be developed and included in Web presentations.a. _____ Trueb. _____ False 6)
Appealing to the audience wants, needs, and desires is not important in the creative theme of a Web presentation.a. _____ Trueb. _____ False 5)
Engaging creative presentation is based on connections between the audience and product or company.a. _____ Trueb. _____ False 4)
Assessing the target audience should be done from what perspective?a. _____ The company's perspective of the audienceb. _____ A truly objective perspectivec. _____ The perspective held by the targeted audienced. _____ None of these 3)
Evaluating a product or company for creative presentation involves looking at what?a. _____ Ownership and fundingb. _____ Current effortsc. _____ Other sitesd. _____ Features and benefitse. _____ Yellow pages 2)
The creative theme or big idea of a Web presentation should do what?a. _____ Appeal to the target audienceb. _____ Involve a lot of pretty picturesc. _____ Engage the target audienced. _____ Sell a lot of widgetse. _____ Involve massive expense
Text is sometimes used to execute the creative theme of a Web presentation.a. _____ Trueb. _____ False 5)
The use of color is not important in Web creative strategy.a. _____ Trueb. _____ False 4)
Navigational aides are provided on Web sites using which?a. _____ Textb. _____ Graphicsc. _____ Bothd. _____ Neither 3)
The building blocks of a Web site's creative presentation are which?a. _____ Headlinesb. _____ Textc. _____ Sound filesd. _____ Visualse. _____ Logos 2)
Creative elements of a Web presentation should do what?a. _____ Look cool regardless of download speedb. _____ Have flashing textc. _____ Engage and appeal to the target audienced. _____ Differ from traditional mediae. _____ Inspire devotion
Branding is the process of building company and product recognition with an audience over time.a. _____ Trueb. _____ False 5)
Branding is the process of directly selling products to consumers.a. _____ Trueb. _____ False 4)
The look and feel of a presentation involves which concepts?a. _____ General appearanceb. _____ HTML codingc. _____ Database interfacesd. _____ Emotional triggerse. _____ Astrophysics 3)
The big idea for a creative presentation does what?a. _____ Identifies the creative aspectsb. _____ Summarizes the look and feel of the presentationc. _____ Acts as a benchmark for the creative development processd. _____ All of thesee. _____ None of these 2)
What navigational aids will be added to your story boards and effort?
What communications technologies will be utilized to conduct these exchanges(how)?
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