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business
project management the managerial process
Exploring Web Marketing And Project Management 1st Edition Donald Emerick, Kimberlee Round - Solutions
What information will be presented at each information interchange?
What are the information or content areas of your story boards based on audience objectives?
What are the communications goals of your audiences (what and why)?
Navigational aids serve audiences by facilitating access to information they seek.a. _____ Trueb. _____ False
Story boards should documenta. _____ Informational content of every interchangeb. _____ Communications technologies of every interchangec. _____ Navigational aids in every interchanged. _____ None of thesee. _____ All of these 5)
Reversing the traditional flow of information exchanges in the development process helpsa. _____ To confuse the management team involvedb. _____ To justify development expensesc. _____ To prioritize audience communication goals in the processd. _____ To clarify confusion in the IS department 4)
Major audience targeting elements includea. _____ Who the audience isb. _____ What information the audience seeksc. _____ Why the audience is communicatingd. _____ All of thesee. _____ None of these 3)
When building a Web site presentation, it is imperative first toa. _____ Decide on logos and other graphicsb. _____ Define audience targeting elementsc. _____ Establish hosting vendorsd. _____ Determine navigational aides 2)
Internet communication can replacea. _____ Hard copy fulfillment of materialsb. _____Traditional lettersc. _____ Informational presentationsd. _____ Traditional transaction processes like phone purchasinge. _____ All of these
Mapping current efforts can lead toa. _____ Flow charts of information exchangesb. _____ Development of audience communications goalsc. _____ A process to shift communication to Internet methodsd. _____ All of these
Mapping current communications efforts should include 1._____ Audiences involved 2._____ Informational content involved in each interchange 3._____ Communications methods used 4._____ All of these 4)
The communications goal of the audience member is not included in the mapping process.a. _____ Trueb. _____ False 3)
An excellent tool for developing Web site architecture isa. _____ A cool-looking home pageb. _____ A flow chart documenting current communication activiitiesc. _____ A strategic plan for incorporating partnershipsd. _____ A mandate from upper management on company structure 2)
Building a successful communications effort requiresa. _____ A lot of cool graphicsb. _____ As many Web pages as possiblec. _____ The use of many clever ideasd. _____ Delivery of audience communication goals
When mapping a presentation, the following are useful:a. _____ Flow chartsb. _____ Arrows directing the end user's movementsc. _____ Documenting the information presentations and exchangesd. _____ None of thesee. _____ All of these 6)
A communications goal is similar toa. _____ A link to a subgroup of informationb. _____ A sought physical locationc. _____ A search engined. _____ A Web site address 5)
A highway exit is similar toa. _____ A fork in the roadb. _____ An communications goalc. _____ A link from an index page for an audience to reach a goald. _____ A Web-based transaction system 4)
Road directions are given from the perspective of the person giving the directions.a. _____ Trueb. _____ False 3)
An Internet communications presentation can be describeda. _____ Using a road directions analogyb. _____ Using a flow chart to document and design interactionsc. _____ By reverse engineering an existing Web sited. _____ All of the above 2)
Assess financial justification for Internet communication based on the replacement of traditional variable-cost media with fixed-cost Internet communications. Compare this assessment to the economic strategy mentioned in item 3.Can the justification affect the strategy?
With a strategy now in place, consider current internal economics and add that to the plan. Will the current financial situation affect the strategy?4)
Assess external parties, including existing relationships, partnerships, channel participants, and e-commerce vendors. Assemble these topics into the same report and add it to a possible overall strategy for utilization of Internet communications.
Assess current internal organizational situations, including operations, competition, current usage, staffing responsibilities, and opportunities for transforming business processes. Assembling these topics into a single report, what is a possible overall strategy for utilization of Internet
Possible external e-commerce vendors include:a. _____ Database hosting servicesb. _____ Credit card processing companiesc. _____ Product distribution companiesd. _____ All of these
Merrimack College has examples of which of the following?a. _____ Partnershipsb. _____ Existing relationshipsc. _____ Credit card transaction vendorsd. _____ Distribution vendorse. _____ All of these 6)
External parties may have both information and transaction needs that can be automated through Internet communication.a. _____ Trueb. _____ False 5)
Before creating a strategy to use Internet communication with an external party, we shoulda. _____ Call in a consultantb. _____ Develop tactics for communicationc. _____ Asses communication needsd. _____ Create security systems 4)
Channel participants may also be considered as customers.a. _____ Trueb. _____ False 3)
Examples of external parties don't include:a. _____ Companies that resell our productsb. _____ The IS departmentc. _____ Trade associations in our industryd. _____ Vendors we regularly do business with 2)
Automating information exchange systems can enhance communications for audiences that area. _____ Inside your organizationb. _____ Outside your organizationc. _____ Interested in information that must be securedd. _____ None of thesee. _____ All of these
A strategy for assigning responsibility for Internet communications should involvea. _____ Only technology peopleb. _____ Only marketing or communications peoplec. _____ A combination of both with communications people in charged. _____ A combination of both with technology people in charge 4)
Comparing Internet communication evolution levels is useful when assessinga. _____ Internal use of the Internetb. _____ Competitive use of the Internetc. _____ Both of thesed. _____ Neither of these
Before developing a section of a strategic Internet communications plan, we need toa. _____ Devise tactics to achieve the strategy.b. _____ Assess the current status of the issues involved.c. _____ Decide how much money we have.d. _____ None of the above 2)
Internet communication can cut communication costs while increasing communication value.a. _____ Trueb. _____ False
Internet communication can replace existing communications methods.a. _____ Trueb. _____ False 6)
Internet communication involves variable costs.a. _____ Trueb. _____ False 5)
Internet communication delivers relatively_____.a. _____ High cost and high valueb. _____ Low cost and high valuec. _____ Low cost and low value 4)
What method of communication is least valuable relative to the others?a. _____ Personal sales callsb. _____ Web site communicationc. _____ Telephone customer serviced. _____ Space advertising 3)
What is the cheapest communications method based on delivery cost per contact?a. _____ Personal sales callsb. _____ Telephone customer servicec. _____ Web site communicationd. _____ Space advertising 2)
Given that economics will play a role, tactics should be applied in Internet communication toa. _____ Complete a strategyb. _____ Fulfill wants, needs, and desiresc. _____ Provide useful information and transactionsd. _____ All of the above
After the development of an Internet communications effort the factor that will be used to justify economics and influence strategy is use.a. _____ Trueb. _____ False 4)
Which of the four factors will always drive the other three?a. _____ Strategyb. _____ Needs/Usec. _____ Economicsd. _____ Tactics 3)
Searching the classifieds for the car you want is aa. _____ Tacticb. _____ Strategy 2)
Look for opportunities to develop Web communication models that replace or transform existing models to Internet-based communication.
Looking at a particular communication activity, how is the information presentation targeted to a specific audience and how does it meet the needs of this audience?3)
Look at your current communication efforts. Who is the current audience served by your organization's traditional media activities?2)
Which is an example of Internet communication transforming a traditional communication model?a. _____ The use of e-mail in regular business and personal communicationb. _____ The purchasing of products from on-line catalogsc. _____ The use of the Web instead of travel agents to research travel
All Internet marketing and communication efforts must progress through each of these levels.a. _____ Trueb. _____ False 3)
What is the first level of Internet communication that provides value to the end user?a. _____ Promotionb. _____ Transactionc. _____ Interaction 2)
Planning is always considered first in Web communication development.a. _____ Trueb. _____ False
What are the five Ws and one H we should consider when planning a Web communication effort?abdecf.3)
Which are two reasons to develop an Internet marketing plan before beginning any effort?a. _____ The large number of options available to Web marketersb. _____ The extended time frames involved with these types of projectsc. _____ The inability for this type of communication to change laterd. _____
Look for opportunities to develop database interfaces that will develop and sustain Web marketing relationships. Where can the use of this technology increase customer satisfaction while decreasing operational activity?
Identify any direct and relationship marketing activities. Do you build relationships with customers through information capture and targeted communication?3)
Evaluate your current marketing efforts. How do you currently fulfill wants, needs, and desires?2)
Which is the reason you access a particular Web site regularly?a. _____ Because it provides information I want easily and quicklyb. _____ Because it has cool graphics and lots of banner ads for products I want
Which are the elements of direct and relationship marketing?a. _____ Promotional materialsb. _____ Offers, response devices, and fulfillmentc. _____ Databases and analysis of informationd. _____ Sales calls and branding campaigns 3)
Which are technologies used in creating customer relationships at amazon.com?.a. _____ Client-server information exchangeb. _____ Writing and reading cookie filesc. _____ Databases of customer and product informationd. _____ Customized Web pages created for each customer interactione. _____ All of
It is not likely that the Internet will ever become a primary source of marketing and/or communication.a. _____ Trueb. _____ False
Which of the following is the most effective means of communication today?a. _____ Telephoneb. _____ Postal mailc. _____ Electronic maild. _____ Voice mail
Which of the following is NOT an example of relationship marketing at the amazon.com Web site?a. _____ Customized welcome page for repeat visitorsb. _____ Discount over retail price of productc. _____ Offering book recommendationsd. _____ One-click orderinge. _____ All of these are examples of
Marketplace conditions are an example of ________ enterprise environmental factors.A. Tactical B. Strategic C. External D. Internal
Additional planning occurs when:A. Any change request is approved B. The project manager feels like it C. The sponsor says something D. A change is made in the project manager
Which of the following identifies the functional and physical characteristics of a system used on the project?A. SOW B. Engineering plans C. Technical outlines D. Configuration management
If a change can be approved only by the project manager, this is still part of the:A. Project Plan B. Charter C. Change Control System C. Scope Statement
"Legally mandated" and "optional" are types of:A. Legal problems B. Change requests C. Scheduling options D. Management styles
The baseline for the project and the standard against which all changes will be measured is the:A. Scope Statement B. Charter C. Project Schedule D. Project Plan
Changes should be reflected across other ________ areas.A. Project B. Scheduling C. Standard D. Knowledge
If you make changes in product scope, these changes should be reflected in your:A. Project Scope B. Schedule C. SOW D. Quality Baseline
Ensuring that changes to the project are agreed upon, determining that a change has occurred, and managing changes when they occur is the definition of:A. Project Management B. Integrated Risk Management C. Integrated Change Control D. Scope Management
Part of Project Integration Management is making sure that only ________ changes are implemented.A. Approved B. Good C. Tactical D. Written
"The outcomes of the activities performed to accomplish the project" are:A. Change requests B. Important C. Varied D. Work results
After you have written an agenda, the next step is to ________ it.A. Time B. Burn C. Correct D. Publish
The value of a work authorization system should be balanced with the ________ of the work authorization system.A. Length B. Size C. Cost D. Complexity
Product skills and knowledge are brought to the project team by:A. Having the project manager go to school for 30 years so he or she knows everything about the project.B. Incredible good luck.C. Going through an incredibly long learning curve.D. Finding resources that bring the necessary skills and
Communication, leadership, and negotiation are examples of ________ skills.A. Project management B. General management C. Team management D. Executive management
Risk management, quality management, and scope management are examples of ________ skills.A. Project management B. General management C. Team management D. Executive management
You are working on a project, and the status reports you are getting indicate that the project is slipping schedule. You bring the necessary parts of the project team together and map a course that you can use to bring the schedule back in line with the baseline of the project plan. This is an
Anything that reduces the probability of potential consequences of risk events is:A. A hassle B. Interesting C. Corrective action D. Preventive action
The supporting detail, which consists of requirements, designs, and specifications, is part of:A. The Scope Statement B. SOW C. Technical documentation D. Charter
The PMIS has both ________ and ________ systems that are useful in project plan development.A. Manual, automated B. Small, large C. Hard, easy D. Strange, wonderful
An engineer on a project participates in the Planning phase and makes considerable contributions to the technical planning. What type of skill/knowledge is this?A. Stakeholder B. Technical analysis C. Convergent thinking D. Sponsor
Templates and forms are a part of an organization's ________ for project plan development.A. Constraints B. Assumptions C. Methodology D. Software
Project management software is an example of a ________ tool for project management methodology.A. Special B. Hard C. Soft D. Pliable
Risk plans, quality plans, and procurement plans are all ________ to the project plan.A. Agendas B. Assumptions C. Contingent D. Inputs
A ________ is an example of a constraint.A. SOW B. RFP C. Contract D. Sponsor
Which of these is an example of an organizational policy?A. The project schedule B. Hiring and firing guidelines C. Scope Statement D. Company address book
Which of the following is useful in your current planning?A. Contact with former project managers B. Utilizing databases from past projects C. Reviewing WBSs from other projects D. All of the above
Past project plans should not be followed exactly because each project is:A. A mess B. Unique C. Typical D. Hard
EVM is a methodology that deals with ________ management.A. Natural B. General C. Variance D. Customer
EVM is generally not seen in:A. Big projects B. Schedules C. Small projects D. General management
The methodology that is used to measure variance in projects is:A. Earned Value (EV)B. Accounting C. Scheduling D. Earned Value Management (EVM)
The ________ is a part of the project plan.A. Baseline B. Project Scope C. Schedule D. All of the above
The project plan determines what you will communicate, when you will communicate, how much you will communicate, and:A. Why you will communicate B. With whom you will communicate C. The language you will use to communicate D. Correct grammar
The project plan helps to facilitate:A. Camaraderie B. Good will C. Communication D. Strict discipline
The final choices about how to execute the project are found in the:A. Scope Statement B. Project Plan C. SOW D. Charter
Assumptions in the project plan should be:A. Copious B. Understandable C. Easy to defend D. Written down
Assumptions are factors that, for planning purposes, are considered to be:A. True, real, or certain B. Certain and defensible C. Easy to use D. True, real, or interesting
The first planning that occurs when doing the organizational process of choosing projects is:A. Project planning B. Tactical planning C. Scheduling D. Strategic planning
The document that begins the process of integrating the project with organizational goals is called the:A. Charter B. Schedule C. Scope Statement D. SOW
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