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Strategic Management For Tourism, Hospitality And Events 4th Edition Nigel Evans - Solutions
=+z explain how the term market can be defined and analyzed.
=+2. Consider what factors might make worldwide hotels more concentrated.
=+1. Why is worldwide hospitality relatively less concentrated than many other industry sectors?
=+z Understand the composition and limitations of selected strategic models such as plc, the BCG matrix and the GE-McKinsey matrix
=+z Explain the concept of a product portfolio and understand the underlying cash flow implications
=+z Understand the stages in and uses of the product life cycle and its derivative application in tourism – the tourist area life cycle
=+z Explain the term product and describe Kotler’s five levels of product benefit and be able to illustrate the concepts with relevant THE examples
=+z Understand the concepts of targeting and positioning in relation to THE contexts
=+z Explain the ways in which markets can be segmented and be able to apply the principles to THE contexts
=+z Understand the importance of markets and provide relevant examples from THE
=+z Explain the term market and describe the ways in which markets can be defined
=+z advise the board of interjet of the actions that managers might take to alleviate its difficulties.
=+z advise the board of interjet (table 5.6) on the forecast cash flow difficulties it is facing and when they are likely to occur.
=+insolvency and explain the underlying reasons why this might have occurred.
=+z provide an example of a THE company you are familiar with that has failed owing to its
=+z explain what is meant by the term insolvency and how it can occur despite a company being profitable.
=+z To what extent are payments business critical; that is, critical to the company’s ongoing trading
=+z How quickly does the company pay suppliers and others?
=+z How long does it take customers to pay the company?
=+z Does the company require further credit facilities?
=+z Is the company generating enough cash to ensure its survival?
=+z Can the company keep within its borrowing limits?
=+z How seasonal or cyclical are the cash flows?
=+z How easily predictable are the cash flows?
=+2. explain the steps such a company might take to reduce the impact of this seasonality of cash flow.
=+1. explain what issues the seasonality of cash flow might cause for managers in this case.
=+ what are the implications for managers in these companies?
=+2. Can you cite other examples of companies involved in THE with such seasonal cash flows,
=+1. Consider what the implications of the seasonality of cash flow might be for a company such as live nation.
=+z explain the possible impact of seasonality on cash flows in THE.
=+z What are the three categories of foreign exchange risk? provide an illustration of each of these risks from THE.
=+z What are the main limitations of financial information you need to be aware of?
=+2. What other examples of economic risk affecting THE organizations you are familiar with could you cite?
=+1. What steps might the company as described here take to protect itself against economic risks?
=+2. explain why a country’s historically volatile currency might deter investment in physical assets such as hotels in that country.
=+1. What would the impact be if the hotel company took out a loan of au$10mn to pay for the hotel?
=+2. Consider what steps managers in this company might take to deal with the issue in this example.
=+1. What would the impact to the company be if the exchange rate changed to us$1.65 to the pound rather than us$1.30 in the example?
=+2. explain the nature of the foreign exchange exposure for the british-based outbound tour operator.
=+1. explain the nature of the foreign exchange exposure for the german airline.
=+z explain what is meant by benchmarking.
=+z What are the main categories of accounting ratios?
=+z Distinguish between longitudinal and cross-sectional analyses.
=+z How will we use the information?
=+z How will we analyze the information?
=+z How will we get the information?
=+z Who are we going to benchmark against? (sample selection)
=+z What are we going to benchmark? (financial or non-financial data)
=+2. What measures did air new Zealand take to improve financial performance?
=+1. explain the financial challenges that air new Zealand faced in 2020.
=+z explain the importance of ‘working capital’ to successful business operation.
=+z explain what is meant by a ‘rights issue’.
=+z explain the advantages of employing loan capital for development.
=+z explain the advantages of employing share capital for development.
=+z Define and distinguish between share capital and loan capital.
=+z Define and distinguish between revenue and capital.
=+z Why is money important to a business?
=+2. explain the measures the company took to address the financial issues.
=+1. What were the financial issues air new Zealand faced during 2020 and 2021?
=+2. Contrast the capital intensity of Carnival Corporation and travel Counsellors and comment on the implications.
=+1. explain what is meant by capital intensity.
=+z identify the managerial implications for managers operating in high or low capital intensity parts of THE.
=+z explain why an american hotel group operating hotels in asia may be susceptible to foreign exchange risk.
=+z in what respect are certain aspects of financial management characteristic of many THE organizations?
=+2. Distinguish between the likely focus of financial management at the corporate and property levels for hospitality managers.
=+1. Why is financial management important for hospitality managers?
=+z Analyze and understand the characteristics of cash flow risks in THE contexts
=+z Analyze and understand the characteristics of foreign exchange risks in THE contexts
=+z Utilize the major techniques that can be used to analyze a company’s financial position and to understand their limitations
=+z Understand the limitations of a company report and accounts as a source of data for financial analysis
=+z Understand the importance of the cost of capital
=+z Understand the cost and non-cost issues involved in raising and using various forms of capital
=+z Assess a company’s potential for further funding based on current position, future prospects and past performance
=+z Identify the sources of funds available to companies and the relative advantages and disadvantages of each
=+ z Understand what is meant by financial analysis in THE contexts
=+z Identify the primary distinguishing aspects of financial management in parts of THE
=+z explain why an understanding of hofstede’s work is important to international managers operating in THE organizations.
=+z Describe handy’s and Miles and snow’s cultural typologies and assess the usefulness of the concepts to THE organizations.
=+z explain what is meant by the terms power distance and paradigm.
=+z explain the concept of the cultural web and describe its components as applied in a THE context.
=+2. Consider a THE organization you are familiar with and apply the cultural web analysis to it.
=+1. Consider what purpose is served by producing a cultural web for a company such as Westjet and how it might be utilized by managers.
=+2. Consider the difficulties that southwest might have in maintaining its corporate culture as it grows and develops.
=+1. explain the main features of southwest’s corporate culture.
=+2. Consider how efficiently cities such as edmonton are able to utilize resources in providing and managing events.
=+1. Consider the benefits and potential difficulties that volunteers bring to events such as those in edmonton.
=+z assess which factors determine the culture of an organization.
=+z explain why organizational culture is so important to the success of organizations.
=+z providing relevant examples from THE, explain what is meant by organizational culture.
=+2. What issues in relation to human resources might China’s home inns face when expanding in China or overseas?
=+1. explain what is meant by critical success factors and identify what you think they are in this case.
=+z What is a critical success factor?
=+z What is human resource benchmarking? When might an organization use this technique?
=+z What are the potential difficulties with the human resource audit approach?
=+z What are critical success factors?
=+z What is human resource benchmarking, and when might THE organizations use the technique?
=+z Consider what the potential difficulties of a human resource audit are in relation to THE organizations.
=+z explain what a human resource audit analyzes.
=+z What is a human resource gap, and how might the gaps be addressed by THE organizations?
=+z What is the purpose of a human resource audit applied to THE organizations?
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