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business
understanding business ethics
Understanding Business The Core 1st Edition William Nickels - Solutions
What did Abraham Maslow find human motivation to be based on?
What led to the more human-based managerial styles?
What is Frederick Taylor known for?
Why is it important to adjust motivational styles to individual employees? Are there any general principles of motivation that today’s managers should follow?
What problems may emerge when firms try to implement participative management?
What are several steps firms can take to increase internal communications and thus motivation?
Explain the principles of equity theory
Evaluate expectancy theory. When could expectancy theory apply to your efforts or lack of effort?
Explain goal-setting theory.
Briefly describe the managerial attitudes behind Theories X, Y, and Z.
Explain the distinction between what Herzberg called motivators and hygiene factors.
Draw a diagram of Maslow’s hierarchy of needs. Label and describe the parts.
How did Mayo’s findings influence scientific management?
What are the similarities and differences between Taylor’s timemotion studies and Mayo’s Hawthorne studies?
Show how managers personalize motivation strategies to appeal to employees across the globe and across generations.
Show how managers put motivation theories into action through such strategies as job enrichment, open communication, and job recognition.
Explain the key principles of goal-setting, expectancy, and equity theories.
Differentiate among Theory X, Theory Y, and Theory Z.
Distinguish between the motivators and hygiene factors identified by Herzberg.
Identify the levels of Maslow’s hierarchy of needs and apply them to employee motivation.
Describe the Hawthorne studies and their significance to management.
Explain Taylor’s theory of scientific management.
What stage of the product life cycle are salads in today? Why? Did Domino’s make a wise decision expanding into salads?
In what classification of consumer products would you consider Domino’s Pizza? Why?
Go through several local stores of different types and note how often they use psychological pricing. Discuss the practice with the class to see whether students recognize the influence psychological pricing has on them.
How important is price to you when buying the following: clothes, milk, computers, haircuts, rental cars? What nonprice factors, if any, are more important than price?How much time do you spend evaluating factors other than price when making such purchases?
A total product offer consists of everything consumers evaluate when choosing among products, including price, package, service, and reputation. Working in teams, compose a list of factors consumers might consider when evaluating the total product offer of a vacation resort, a smartphone, and a
Look around your classroom and notice the different types of shoes students are wearing. What product qualities were they looking for when they chose their shoes?How important were price, style, brand name, and color? Describe the product offerings you would feature in a new shoe store designed to
Compare shopping online to shopping in stores. What are the advantages and disadvantages of each? Which has the best total product offer?
Write down some of the prices you find online and then go to a local store, such as Walmart or Target, and compare prices. Does either source (online or brick-andmortar) consistently offer the best price?
Which shopbot is the easiest to use? The hardest? Why?
Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions?
Are you impressed by the use of celebrities in product advertisements? What celebrity could you use to promote Harvest Gold?
How could you use psychological pricing when making up the menu at Harvest Gold?
What could you do to enhance the product offer of Harvest Gold, other than changing the menu from time to time?
What value enhancers affected your choice of the school you attend? Did you consider size, location, price, reputation, WiFi services, library and research services, sports, and courses offered? What factors were most important? Why? What schools were your alternatives? Why didn’t you choose them?
Why do companies use nonprice strategies?
What is break-even analysis?
What strategies can marketers use to determine a product’s price?
What are pricing objectives?
What are the four stages in the product life cycle?
What is the product life cycle?
What are the six steps of the product development process?
What do brand managers do?
What is brand equity, and how do managers create brand associations?
Can you define brand, brand name, and trademark?
What are the seven functions of packaging?
What are industrial goods, and how are they marketed differently from consumer goods?
What are the four classifications of consumer goods and services, and how are they marketed?
What are consumer goods?
How do marketers create product differentiation for their goods and services?
What’s included in a total product offer?
What is psychological pricing?
What are the limitations of a cost-based pricing strategy?
Can you list two short-term and two long-term pricing objectives? Can the two be compatible?
What is the theory of the product life cycle?
What are the two steps in commercialization?
What is the difference between product screening and product analysis?
What are the six steps in the new-product development process?
What are the key components of brand equity?
Can you explain the difference between a manufacturer’s brand, a dealer brand, and a generic brand?
What’s the difference between a brand name and a trademark?
What seven functions does packaging now perform?
Describe three different types of industrial goods.
Name the four classes of consumer goods and services, and give examples of each.
What’s the difference between a product line and a product mix?
What value enhancers may be included in a total product offer?
Identify various pricing objectives and strategies.
Explain the steps in the new-product development process.
Contrast brand, brand name, and trademark, and show the value of brand equity.
Summarize the functions of packaging.
Identify the various kinds of consumer and industrial goods.
Describe a total product offer.
How has the government impacted the growth and stability of labor unions? Is your state a “right-to-work”state? Are there many union workers in your town or state? Do you see labor unions gaining strength or declining in your state in the future?
One of the primary concerns of traditional labor unions such as the steelworkers is the use of offshore outsourcing. Do you think American companies should be required to use steel that’s made in the United States on major projects?
Why does Freeman use so many union workers? What are advantages and disadvantages of using union workers for Freeman? Describe how managing a project such as a trade show would be different if Freeman did not use union workers.
The AFL-CIO site presents the union’s perspective on labor issues. Look at the key issues and check sources such as the National Right to Work Legal Defense Foundation (nrtw.org) that support management’s perspectives and compare their positions on these issues.
Some college football and basketball coaches earn huge incomes. Should college volleyball and swimming coaches be paid comparably? Should players in the Women’s National Basketball Association (WNBA) be paid the same as their male counterparts in the National Basketball Association (NBA)? What
Why do managers need to be vigilant concerning violence and bullying in the workplace?
Why are more and more companies now testing workers and job applicants for substance abuse?
What is elder care, and what problems do companies face with regard to this growing problem?
How are some companies addressing the child care issue?
How are equal pay and pay equity different?
What is a fair wage for managers?
What will unions have to do to cope with continually declining membership?
What are the tactics used by unions and management in conflicts?
What topics typically appear in labor–management agreements?
What are the provisions of the major legislation affecting labor unions?
How did the AFL-CIO evolve?
What was the first union?
How can companies effectively address workplace violence and bullying?
What are some of the issues companies are facing related to child care and elder care? How are companies addressing those issues?
Assess some of today’s controversial employee–management issues, such as executive compensation, pay equity, sexual harassment, child care and elder care, drug abuse and drug testing, and violence and bullying in the workplace.
Describe the tactics used by labor and management during conflicts, and discuss the role of unions in the future.
Outline the objectives of labor unions.
Discuss the major legislation affecting labor unions.
Trace the history of organized labor in the United States.
Why, according to the video, was bank financing unavailable for Tom and Eddie’s start-up?
What is meant by the term “front of the house”?
What are the three factors associated with operating funds, according to the video?
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