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business
understanding business ethics
Understanding Business 12th Edition William Nickels, James McHugh, Susan McHugh - Solutions
1. LO 15–7 Describe logistics, and outline how intermediaries manage the transportation and storage of goods.
1. LO 15–6 Explain the various ways to build cooperation in channel systems.
1. LO 15–5 Explain the various kinds of nonstore retailing.
1. LO 15–4 Compare the distribution strategies retailers use.
1. LO 15–3 Identify the types of wholesale intermediaries in the distribution system.
1. LO 15–2 Demonstrate how intermediaries perform the six marketing utilities.
1. LO 15–1 Explain the concept of marketing channels and their value.
1. 3. On which of the four elements of the promotion mix does SXSW rely most?
1. 2. Identify the four elements of the promotion mix.
1. 1. What are the critical differences between publicity and advertising?
1. 3. How do each of the companies’ website chats help them develop stronger relationships with their customers?
1. 2. SnapEngage offers live chats in a way that we wish more companies would. What is it, and how effective do you think it is in keeping viewers on its site instead of moving on somewhere else?
1. 1. On what website does Petplan offer live chats? How does having the live chat on a website other than its own benefit the company and its customers?
1. 5. In small groups, list six goods and services most students own or use and discuss promotional techniques that prompt you to buy them: advertising, personal selling, social media, publicity, sales promotion, or word of mouth. Which seems most effective for your group? Why?
1. 4. In small groups, discuss whether you are purchasing more goods using brick-andmortar stores or the Internet and why. If you shop at brick-and-mortar stores, do you look up information online before buying goods and services? How helpful are such searches? Present your findings to the class.
1. 3. Many students shy away from careers in selling, often because they think they are not outgoing enough or that salespeople are dishonest or pushy. Prepare a one-page document about your experience with salespeople and describe how they used one or more of the selling strategies covered in this
1. 2. Scan your local newspaper or search online for examples of publicity (stories about new products) and sales promotion (coupons, contests, sweepstakes). Share your examples and discuss the effectiveness of such promotional efforts with the class.
1. 1. Using at least two different media—a newspaper, magazine, television, radio, the Internet—choose two ads you consider effective and two you find ineffective. Be prepared to explain your choices based on what you have learned in this chapter.
1. 4. How have blogging, podcasting, and social media affected other media you use, like newspapers or television? Do you read print newspapers now or do you get your news some other way? Do you watch programs on TV or on other devices? How has the move away from print and network television
1. 3. As interactive communications between companies and customers grow, do you think traditional advertising will grow or decline? What will be the effect of growth or decline on the price we pay for TV programs, newspapers, and magazines?
1. 2. How often do you buy online? If you don’t actually buy, do you use the Internet to compare goods and prices? Do you or your friends take advantage of low prices on used goods on eBay or other online sites like Craigslist? Do you look at ads on the Internet?Do they seem to be effective?
1. 1. What kinds of problems can emerge if a firm doesn’t communicate with environmentalists, the news media, and the local community? Do you know of any firms that aren’t responsive to your community? What are the consequences?
1. Describe a push strategy and a pull strategy.
1. What are blogging and podcasting?
1. What is viral marketing?
1. What sales promotion techniques are used to reach businesses?
1. What are five sales promotion techniques used to reach consumers?
1. What are the three steps in setting up a public relations program?
1. What are the seven steps in the B2B selling process? How does it differ from the B2C selling process?
1. What are the three most important advertising media in order of dollars spent?
1. What are the four traditional elements of the promotion mix?
1. LO 16–6 Show how word of mouth, viral marketing, social networking, blogging, podcasting, e-mail marketing, and mobile marketing work
1. LO 16–5 Assess the effectiveness of various forms of sales promotion, including sampling.
1. LO 16–4 Describe the role of the public relations department, and show how publicity fits in that role.
1. LO 16–3 Illustrate the steps of the B2B and B2C selling processes.
1. LO 16–2 Contrast the advantages and disadvantages of various advertising media, including the Internet and social media.
1. LO 16–1 Identify the new and traditional tools that make up the promotion mix.
1. What is human resource management?
1. What did Title VII of the Civil Rights Act of 1964 achieve?
1. What are the five steps in human resource planning?
1. What are the six steps in the selection process?
1. Name and describe four training techniques.
1. What is the primary purpose of a performance appraisal?
1. What are the six steps in a performance appraisal?
1. 1. What seems to be the primary reason why Teach for America teachers perform better than many other teachers?
1. 2. What types of training do Teach for America recruits undergo before they are placed in the classroom?
1. 3. Why is a rigorous performance appraisal program a key part of the Teach for America program?
1. 1. Do you believe that union shop agreements are violations of a worker’s freedom of choice in the workplace? Do you think open shop agreements unfairly penalize workers
1. who pay dues to unions they have elected to represent them in the workplace?
1. 1. Explain how union membership has affected minorities, women, older workers, and part-time workers.
1. 2. The AFL-CIO site presents the union’s perspective on labor issues. Look at the key issues and check sources such as the National Right to Work Legal Defense Foundation(www.nrtw.org) that support management’s perspectives and compare their positions on these issues.
1. 3. What sort of information does Dunkin’ Donuts consider when it’s determining where to locate a new store?
1. 2. Briefly describe the role that marketing research plays at Dunkin’ Donuts.
1. 1. Why is customer loyalty of particular importance to a company like Dunkin’ Donuts?
1. 3. How do the elements of the website reflect Nike’s target market?
1. 1. What if you’re in the middle of your shoe design and have questions about what to do next? Where can you go for help?
1. 5. Take a little time to review the concepts in this chapter as they apply to Harvest Gold, the restaurant we introduced in the chapter. Have an open discussion in class about (a)a different name for the restaurant, (b) a location for the restaurant, (c) a promotional program, and (d) a way to
1. 3. What changes (e.g., population, numbers of businesses opening or closing, types of businesses, available jobs, etc.) are occurring in your community? What changes in marketing are most likely to change your career prospects in the future? How can you learn more about those changes? What might
1. 2. Industrial B2B companies sell goods such as steel, lumber, computers, engines, parts, and supplies to other companies. Find information about three such companies. What types of organizations may buy their products? What kind of sales and marketing strategies would these industrial companies
1. What factors are included in environmental scanning?
1. What is environmental scanning?
1. What are the four steps in the marketing research process?
1. What are the four Ps of the marketing mix?
1. What are the three parts of the marketing concept?
1. What does it mean to “help the buyer buy”?
1. 3. How did the Dream On program motivate workers and help build stability within the organization?
1. 1. Why is employee turnover very costly for companies?
1. Explain the principles of equity theory.
1. Explain goal-setting theory.
1. How did Mayo’s findings influence scientific management?
1. 2. What location factors might go into the selection of a manufacturing site for McDonald’s McNuggets?
1. How could you use a Gantt chart to keep track of production?
1. What is just-in-time inventory control?
1. What is the difference between MRP and ERP?
1. What are the major criteria for facility location?
1. What is mass customization?
1. What do you call the integration of CAD and CAM?
1. What is form utility?
1. What must American companies do to remain competitive?
1. 3. What important questions should you ask before becoming a franchisee in a company like Domino’s?
1. 2. How is a franchise different from a partnership?
1. 1. Why do franchises like Domino’s have a lower business failure rate than businesses started from scratch?
1. 2. What talents or skills do you need to run the business?
1. 1. What kinds of products or services will you offer?
1. What is a cooperative?
1. 1. Is Warby Parker a good example of corporate social responsibility? What dimensions stand out in measuring the company’s social performance?
1. 4. How does Seventh Generation communicate the company’s social mission to its customers?
1. 3. How is Seventh Generation involved in improving the Vermont community?
1. 2. What are Seventh Generation’s four aspirations?
1. 1. What is the social mission of Seventh Generation?
1. 1. What are your alternatives, and what are the consequences of each?
1. What are compliance-based and integrity-based ethics codes?
1. How do ethics differ from legality?
1. What is ethics?
1. 3. Do you think the corporate culture at Freshii is somewhat resistant to change or accepting of change? Why?
1. 2. Is the decision making at Freshii centralized or decentralized? What does that mean for the company’s operations?
1. 1. Organizations like Freshii follow some of the principles of Henri Fayol, such as the espirt de corps. What is esprit de corps and how is it developed at Freshii?
1. 5. What organizational changes might you recommend to the auto companies? The airline industry? Technology firms?
1. 4. What problems seem to emerge when an organization gets larger?
1. 3. Were promotions based strictly on qualifications, as Weber suggested? What other factors may have been considered?
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