Question: 1. Use the meansend model to describe (based on your intuition) the consumerproduct relationship for three segments of the breakfast cereal market: kids (ages 6

1. Use the means–end model to describe (based on your intuition)

the consumer–product relationship for three segments of the breakfast cereal market: kids (ages 6 to 12), teens/young adults

(ages 16 to 22), and baby boomers (ages 35 to 50). What implications do your ideas suggest for promotion strategies targeted toward these three groups?

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=+the consumerproduct relationship for three segments of the breakfast cereal market: kids (ages 6 to 12), teens/young adults (ages 16 to 22), and baby boomers (ages 35 to 50).

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