In Chapter 1, you learned about the standard definition of advertising and the various roles and forms

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In Chapter 1, you learned about the standard definition of advertising and the various roles and forms that advertising can take. Browse through the following Web sites and discuss what type of advertising each uses and what the purpose of the advertising is:
a. American Cancer Society: www.cancer.org
b. Amazon: www.amazon.com
c. Nike: www.nike.com
d. Ford: www.ford.com
e. McDonald’s: www.mcdonalds.com
f. MINI: www.MINIUSA.com
g. United Parcel Service: www.ups.com

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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