Suppose you are employed by a large electronics retailer, and a customer comes to you with cognitive

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Suppose you are employed by a large electronics retailer, and a customer comes to you with cognitive dissonance over the purchase of an expensive computer system from your store the previous week. How would you work with the customer to help dispel that dissonance?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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