Is a telephone survey the most appropriate method to gather the required data needed to address the

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Is a telephone survey the most appropriate method to gather the required data needed to address the stated research objectives? Explain. If changes are needed, how would you change the project’s research design?

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Contemporary Canadian Marketing Cases

ISBN: 978-0132827904

5th edition

Authors: H.F. Herb MacKenzie

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Question Posted: Apr 30, 2018 09:21 AM

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Is a telephone survey the most appropriate method to gather the required data needed to address the

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Research designs are exploratory descriptive or causal If the research objective is to uncover new information clarify problems define terms gain background information or establish future research ar...View the full answer

Contemporary Canadian Marketing Cases

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