Question: 1. Why will OpenTable competitors have a difficult time competing against OpenTable? 2. What characteristics of the restaurant market make it difficult for a national

1. Why will OpenTable competitors have a difficult time competing against OpenTable?

2. What characteristics of the restaurant market make it difficult for a national reservation system to work?

3. How did OpenTable change its marketing strategy to succeed?

4. Why would restaurants find the SaaS (software-as-a-service) model very attractive?

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