1. Why will OpenTable competitors have a difficult time competing against OpenTable? 2. What characteristics of the...

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1. Why will OpenTable competitors have a difficult time competing against OpenTable?

2. What characteristics of the restaurant market make it difficult for a national reservation system to work?

3. How did OpenTable change its marketing strategy to succeed?

4. Why would restaurants find the SaaS (software-as-a-service) model very attractive?

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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Question Posted: Dec 12, 2018 09:29 AM

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1. Why will OpenTable competitors have a difficult time competing against OpenTable? 2. What characteristics of the...

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1 OpenTable has built a commanding advantage by building scale quickly and benefiting from the netwo...View the full answer

E-Commerce Essentials

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