Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in

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Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in global markets. What issues and problems can arise in different country markets?

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Global Marketing

ISBN: 978-9352865284

9th edition

Authors: Warren J. Keegan, Mark C. Green

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Question Posted: Nov 09, 2018 10:35 AM

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Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used in

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Sales promotion is the process of persuading a potential customer to buy a product or service It is ...View the full answer

Global Marketing

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