Question: A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following

A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following products, discuss the merits of a frequency program. What types of incentives would individuals need to join the frequency club and then what type of incentives are needed to continue participation in the program?

a. Local restaurant

b. Auto repair service

c. Printing service

d. Clothing retailer

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