Question: A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. Vin's Vinyl is a local

A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. Vin's Vinyl is a local music retailer with four stores that specializes in vinyl records. Develop a loyalty program and discuss what types of incentives you feel individuals would need to join the frequency club for Vin's Vinyl and then participate in the program.

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