Question: A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. A local music retailer with

A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. A local music retailer with four stores called Vin's Vinyl that specializes in vinyl records is planning to use their customer database for email marketing programs along with other direct response initiatives. Develop a loyalty program and discuss what types of incentives you feel individuals would need to join the frequency club for Vin's Vinyl and then participate in the program.

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