Question: One of the main reasons to develop a frequency program is to encourage customers to be loyal to a business or brand. Discuss the merits

One of the main reasons to develop a frequency program is to encourage customers to be loyal to a business or brand.
Discuss the merits of a frequency program and give some examples.
What types of incentives would individuals need to join the frequency club and then continue to participate in the program for an auto repair service and a clothing retailer?

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