Question: A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. Types of incentives would individuals

A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. Types of incentives would individuals need to join the frequency club and then what type of incentives are needed to continue participation in the program?

a. Local restaurant?

b. Auto repair service?

c. Printing service?

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