Marketing Research(13th Edition)
Authors:
V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1119497639, 978-1119497639
Book publisher: Wiley
Book Price $0 : The 'Marketing Research' textbook by V. Kumar, Robert P. Leone, David A. Aaker, and George S. Day is an essential resource for students and professionals eager to deepen their understanding of marketing analytics and research methodologies. The 13th edition continues to emphasize a structured approach to problem-solving in marketing—using scientific and data-driven methods. Key themes include the development and implementation of research studies, data analysis, interpretation, and application of results in strategic decision-making. The book presents a comprehensive 'table of content' that meticulously organizes topics such as questionnaire design, sampling procedures, and the ethical considerations inherent in market research. Essential tools such as a 'solution manual' and 'Answer Key' are provided to facilitate learning and application of concepts in real-world scenarios. This edition also integrates digital advancements affecting research today, like AI and big data analytics, making it a contemporary guide for professionals. The textbook's reception is overwhelmingly positive due to its clarity, detailed case studies, and practical approach to complex topics, making it a staple in graduate-level marketing courses. Perfect for those who need cheap study aids without sacrificing quality or academic rigor.
See the other edition of "Marketing Research"
Marketing Research - 11th edition
David A. Aaker, V. Kumar, Robert Leone, George S. Day
ISBN: 978-8126563531, 8126563532, 978-1118156636
$0 $34.96Customers also bought these books
Vector Mechanics for Engineers Statics and Dynamics - 8th Edition
Ferdinand Beer
ISBN: 73212229, 978-0073212227
$93.37 $133.39
Fundamentals of Ethics for Scientists and Engineers - 1st Edition
Edmund G. Seebauer
ISBN: 9780195698480, 195134885, 195698487, 978-0195134889
$0 $19.98
Marketing management - 14th Edition
Philip Kotler
ISBN: 9780273753360, 132102927, 273753363, 978-0132102926
$0 $14.98
Operations Research: An Introduction - 10th Global Edition
Hamdy A Taha
ISBN: 9781292165561
$0 $14.56
Advertising And Promotion An Integrated Marketing Communications Perspective - 12th International Edition
George Belch
ISBN: 1260570991, 978-1260570991
$87.4 $124.86
Healthcare Finance: An Introduction To Accounting And Financial Management - 6th Edition
Louis Gapenski
ISBN: 1567937411, 978-1567937411
$0 $55.21
Supply Chain Transformation Building And Executing An Integrated Supply Chain Strategy - 1st Edition
J. Paul Dittmann
ISBN: 0071798307, 978-0071798303
$0 $2.27
Excel Statistics A Quick Guide - 1st Edition
Neil J Salkind
ISBN: 1412979633, 978-1412979634
$0 $5.47
Principles Of Managerial Statistics And Data Science - 1st Edition
Roberto Rivera
ISBN: 1119486416, 978-1119486411
$76.29 $108.98
Community College Of Philadelphia Chemistry 110 Lab Manual - 2nd Edition
Michael Rathmill
ISBN: 1524952982, 9781524952983
$67.68 $96.69
Pug And Pig Trick Or Treat - 1st Edition
Sue Lowell Gallion
ISBN: 148144977X, 978-1481449779
$0 $10.76
Business Analytics The Art Of Modeling With Spreadsheets - 5th Edition
Stephen G. Powell
ISBN: 1119386497, 978-1119386490
$0 $4.00Popular Among Students
Expert Oracle RAC Performance Diagnostics And Tuning - 1st Edition
Murali Vallath
ISBN: 1430267100, 9781430267102
$0 $65.00
Foundations Of Python Network Programming - 3rd Edition
Brandon Rhodes
ISBN: 1430258551, 9781430258551
$0 $63.00
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Essentials Of Marketing Research - 6th Edition
Joseph Hair
ISBN: 1265217181, 1265800839, 9781265217181, 9781265800833
$66.5 $95.00
Marketing Research Qualitative Methods For The Marketing Professional - 1st Edition
Daniel T Seymour
ISBN: 0917253892, 978-0917253898
$0 $4.40
Marketing Research Report No 1010 Agricultural Research Service United States Department Of Agriculture - 1st Edition
United Sttes Department Of Agriculture
ISBN: 0265717841, 978-0265717844
$0 $29.57
Market Research In A Week Marketing Research For Consumer Insight In Seven Simple Steps - 1st Edition
Judy Bartkowiak
ISBN: 1473608023, 1444159666, 9781473608023, 9781444159660
$0 $9.99
Essentials of Marketing Research - 2nd edition
Joseph Hair
ISBN: 73404829, 978-0073404820
$70.55 $100.79
Python For Marketing Research And Analytics - 1st Edition
Jason S. Schwarz
ISBN: 3030497224, 978-3030497224
$0 $55.24
The Non Obvious Guide To Using Ai For Marketing How To Harness The Transformative Power Of Ai - 1st Edition
David Berkowitz
ISBN: 1646871863, 978-1646871865
$0 $18.35
An Introduction To Marketing Metrics 2021 - 2nd Edition
Gopala Ganesh
ISBN: 1644851997, 1644852780, 9781644851999, 9781644852781
$0 $20.00
West Virginia Its Farms And Forests Mines And Oil Wells - 1st Edition
J R Dodge
ISBN: 193597811X, 978-1935978114
$0 $15.48
Customer Reviews
Trusted feedback from verified buyers
October 11, 2023
September 5, 2023
August 15, 2023
July 22, 2023