In either the fullprofile or the tradeoff approach, the respondent can rankorder the alternative choices or can


In either the full‐profile or the trade‐off approach, the respondent can rank‐order the alternative choices or can arrange them on some scale, such as extremely desirable, very desirable, desirable, neutral, and undesirable. What are the advantages and disadvantages to using a rank‐order approach?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

Question Posted: