Discuss the use of social media as a source of secondary data.

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 13, 2023 08:19 AM

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Discuss the use of social media as a source of secondary data.

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As can be seen from Figure 41 social media can be a rich source of both inte...View the full answer

Marketing Research An Applied Orientation

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