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Shadow a salesperson for a day and talk about how his or her activities integrate with other promotional elements used

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Shadow a salesperson for a day and talk about how his or her activities integrate with other promotional elements used by their firm. How does the salesperson set objectives? How is he or she made aware of the firm’s overall IMC strategy? Does the sales force participate in planning marketing or promotional activities?

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Related Book For  answer-question
Marketing Strategy

Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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Question Details
Chapter # 6- The Marketing Program
Section: Exercises
Problem: 3
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Question Posted: September 03, 2023 02:20:34
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