What conclusions do you draw about yourself and the firms in Exercise 3? How could each of
Question:
What conclusions do you draw about yourself and the firms in Exercise 3? How could each of these firms avoid your defection? What could each of these firms do in the future to avoid the defection of customers with a profile similar to yours?
Data From Exercise 3
Step by Step Answer:
Related Book For
Essentials Of Services Marketing
ISBN: 9781292089959
3rd Edition
Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew
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