1) Choose a company and discuss three public relations elements that they use effectively. Make sure to...
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Question:
1) Choose a company and discuss three public relations elements that they use effectively. Make sure to identify the stakeholders that are being targeted with each element.
2) Identify a company that handled a public relations issue unsuccessfully. Identify another company that handled a public relations issue successfully. Discuss what made each unsuccessful or successful.
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
Posted Date: