Question: 1 i) Construct a product-process matrix and locate the production process of following companies on it. Justify your answer a) A Fast Food Joint like

1 i) Construct a product-process matrix and locate the production process of following companies on it. Justify your answer

  1. a) A Fast Food Joint like McDonald's
  2. b) A refrigerator manufacturing unit
  3. c) Toyota (automobile) Plant
  4. d) A Five Star ( eg. TAJ) restaurant
  5. e) A Nationalised Bank

ii) Construct a Service-process matrix and locate the service delivery process of following companies on it. Justify your answer (you can make reasonable assumptions, but please state the same)

  1. a) A low cost airline like Indigo
  2. b) A Dentist clinic
  3. c) A Outbound voice BPO (Call Centre)
  4. d) A logistics company like DHL
  5. e) An education institution like IIMK

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