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Many catalog companies create special$-$run issues based on what customers have purchased in the past. For example, customers who frequently order bath items like towels and shower curtains receive a catalog with a larger section of bath items than do customers who mostly order kitchen tools. These special issues are an example of

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Multiple Choice

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customer relationship management.

C$2$C marketing.

typical production$-$oriented era marketing practices.

a transactional marketing orientation.

supply chain management.