3. a. Explain the situation, when it is advisable to use exponential smoothing methods of forecasting over the moving average method of forecasting. For a product in the growth phase of the life cycle, which method would you prefer, and why?

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Moving average is basically a technique that calculates the complete and full trend in a set of data It is basically an average of any subset of numbers It is quite useful for forecasting short term a... View the full answer