3.1 Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company AC CAMERA SEGMENT Company Average vs. Ind. Avg. Price (Average Wholesale Price $ per unit) $235 $250 -6.0% P/Q Rating (1 to 10 stars) 5.0 5.1 -2.0% Brand Reputation 71 75 -5.3% Number of Models 3 -3.2% Retail Outlets Multi-Store Chains 26 35 -25.7% Online Retailers 51 68 -25.0% Local Retailers 2,150 2,897 -25.8% Retailer Support ($ per unit) 5.86 6.92 -15.3% Advertising Budget ($000s) 1,000 1,929 -48.2% Website Displays ($000s) 800 1,764 -54.6% Sales Promotions - Weeks 2 4.7 -57.4% Discount 12.0% 15.9% -24.5% Warranty Period (days) 69 -13.0% Demand for ACC Units (000s) 255.8 279.0 -8.4% Gained /Lost (due to stockouts) +1.3 -0.1 AC Camera Units Sold (000s) 257.1 278.9 -7.8% Market Share 13.2% 14.3% -1.1 pts Special AC Camera Contracts Discount Offer 0.0% Avg. Discount =12.4% Value Index 0 Avg. Value Index = 71 Special Contract Units Sold (000s) 0 Total Units = 58.5k 60 e. Based on the above data for your company, which of the following statements is false? Copyright by Glo Bus Software Inc. Copying, distributing or 3rd party weteporting expresy prohibited and corate copyright vidiation Your company's price-based competitive advantage helped offset some of the negative impacts associated with your company's nine competitive disadvantages. Your company had a net overall competitive disadvantage of a size sufficient to produce a market share that was 1.1 percentage points below the industry average. Your company had relatively small competitive disadvantages on three competitive factors- brand reputation, number of models, and P/Q rating. Your company's competitive disadvantages in the AC camera segment would have greatly boosted your company's Value Index and made your camera brand highly attractive to chain retailers had your company's management team elected to compete for special contracts. Your company gained sales of 1,300 AC Cameras due to stockouts by one or more rival companies