$4\mathrm{.}10$ EVALUATE the internal and external sales environment while you were planning your proposal to the client. Include the following:

$4\mathrm{.}10\mathrm{.}1$ A summary of the competitive environment $($which other banks had similar products$/$services and how you considered these$)$;

$4\mathrm{.}10\mathrm{.}2$ The wider economic, legal and regulatory environment;

$4\mathrm{.}10\mathrm{.}3$ What you knew about the client and their buying behaviour;

$4\mathrm{.}10\mathrm{.}4$ What you knew about your bank and its ability to meet the needs, expectations and preferences of the client.