4.9 EVALUATE the internal and external sales environment while you were planning your proposal to the client. Include the following: 4.9.1 A summary of the competitive environment (which other banks had similar products/services and how you considered these); 4.9.2 The wider economic, legal and regulatory environment; 4.9.3 What you knew about the client and their buying behaviour; 4.9.4 What you knew about your bank and its ability to meet the needs, expectations and preferences of the client.