A focused differentiation strategy aims at securing competitive advantage 1) by catering to buyers looking for an upscale product at an attractively low price. 2) by developing product attributes that no other company in the industry has. 3) by providing niche members with a top-of-the-line product at a premium price. 4) with a product or service offering carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers.

A focused differentiation strategy aims at securing competitive advantage 1) by catering to buyers looking for an upscale product at an attractively low price. 2) by developing product attributes that no other company in the industry has. 3) by providing niche members with a top-of-the-line product at a premium price. 4) with a product or service offering carefully designed to appeal to the unique preferences and needs of a narrow, well-defined group of buyers