A focused differentiation strategy aims at securing competitive advantageNext$>$ with a product offering carefully designed to appeal to the unique preferences and needs of a narrow, well$-$defined group of buvers.by capturing the differentiation benefits of a single value driver and thereby being in position to provide niche members with a top$-$of$-$the$-$line product at a premium price.by catering to buyers looking for an upscale product at an attractively low price.by convincing buvers comprising the target market niche that the