A focused differentiation strategy aims at securing competitive advantage by

providing niche members with a top$-$of$-$the$-$line product at a premium price.

catering to buyers looking for an upscale product at an attractively low price.

offering a product carefully designed to appeal to the unique preferences and needs of a narrow, well$-$defined group of buyers.

developing product attributes that no other company in the industry has.

convincing a narrow, well$-$defined group of buyers that the company has a truly world$-$class product.