Question: Integrated Marketing Communication Question a. The primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand.

Integrated Marketing Communication Question a.

Integrated Marketing Communication Question

a. The primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following products, propose ONE (1) frequency program suitable for the business and the incentives they can offer to their loyal customers. i. Local restaurant (2 Marks) ii. Auto repair service (2 Marks) iii. Clothing retailer (2 Marks) b. One of the major roles of Public Relation is to prevent and to reduce image damage for the company. Discuss the TWO (2) damage control strategies. (6 Marks)

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