Question: A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following

  • A primary reason for developing a frequency program is to encourage customers to be loyal to a business or brand. For each of the following products, discuss the merits of a frequency program. What types of incentives would individuals need to join the frequency club and then what type of incentives are needed to continue participation in the program?
    • Local restaurant
    • Auto repair service
  • What are the primary types of samples? State at least one problem and one benefit associated with sampling.
  • Is the local community important to a manufacturing firm that sells 99 percent of its products outside the area? Does it really matter what the local people say or believe about the manufacturer as long as the firms customers are happy? Explain your answer.

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