Question: ABC Menu Engineering Please conduct a menu engineering analysis based on the Activity Based Cost provided below. Furthermore, compare the results to the contribution margin
ABC Menu Engineering
Please conduct a menu engineering analysis based on the Activity Based Cost provided below. Furthermore, compare the results to the contribution margin based menu engineering you conducted for modules 2. In addition, provide management recommendations based on the results.
MENU ITEM NAME# SOLD (MM)MENU MIX % (MM%)ITEM ABC COSTITEM PRICEChopped Salad2295.88%7.638.95Chopped Salad w Chicken2005.13%8.7511.70Chopped Salad w Tuna290.74%8.7511.70Arugula Pear Salad1002.57%7.648.75Arugula w Chicken1503.85%8.3811.50Arugula w Tuna561.44%8.3811.50Cobb Salad58915.12%8.2110.75Chicken Caesar Wrap3007.70%8.869.95BBQ Chicken Wrap2596.65%8.249.95Chicken Tender Wrap1233.16%8.009.95Cheeseburger2696.90%7.087.95Chicken Mushroom Burger962.46%8.109.95Grilled Garden Burger2025.18%7.487.95Smoked Turkey & Avocado52113.37%8.869.75440 Sandwich3107.96%8.9310.50Turkey Club1634.18%8.4510.95Signature Pasta1052.70%8.9311.50Angel Hair Bolognese631.62%8.7910.95Traditional Tomato Basil671.72%8.239.75Mac & Cheese651.67%7.979.95Total3896100.0%Step by Step Solution
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