Analyze and explain promotion and integrated marketing communications Discuss the development of the promotional message Discuss the

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Analyze and explain promotion and integrated marketing communications

Discuss the development of the promotional message

Discuss the promotional mix and the various promotional tools

Related Book For answer-question

Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Posted Date: Nov 03, 2023 02:50 AM

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Analyze and explain promotion and integrated marketing communications Discuss the development of the promotional message Discuss the

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1Promotion and Integrated Marketing Communications IMC Promotion is one of the four elements of the marketing mix along with product price and place distribution It refers to the activities and strate... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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