Analyze the matrix above and Explain and what will be the conclusion about the Competitive Profile Matrix of Nike in China.

CPM MATRIX NIKE ADIDAS PUMA Weighted Weighted Weighted Critical Success factors Weights Rating Score Rating Score Rating Score 0.0 to 1.0 1 to 4 1 to 4 1 to 4 Advertising 0.10 3 0.30 4 0.40 3 0.20 Product Quality 0.08 4 0.32 3 0.24 2 0.16 Price Competitiveness 0.08 2 0.16 3 0.24 1 0.08 Management 0.06 3 0. 18 4 0.24 2 0.12 Financial Position 0.08 4 0.32 3 0.24 0.08 Customer Loyalty 0.05 3 0. 15 2 0.10 0.05 Global Expansion 0.05 3 0. 15 4 0.20 2 0.10 Market Share 0.08 4 0.32 2 0. 16 0.08 Brand 0.09 4 0.36 3 0.27 0.09 Endorsement Deals 0.10 4 0.40 3 0.30 3 0.30 Portfolio Diversification 0.08 3 0.24 4 0.32 2 0.16 Product Placement 0.09 3 0.27 2 0.18 0.09 Research & Development 0.06 3 0. 18 4 0.24 0.06 Totals 1.00 3.35 3.13 1.57 11